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Nonprofit Local News Gains Steam

PRSay

For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. To help bridge the gap between national cable news and diminished, for-profit local news, a nationwide shift toward nonprofit local journalism is now underway. Opportunities for independent journalism.

Nonprofit 176
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An Ethical, Decision-Making Model to Consider

PRSay

How do we ethically communicate and make decisions in a manner that considers the best interests for all — including employers, clients, members of key publics and stakeholders? In employing this model, PR professionals can approach decision-making regarding communication and relationship management efforts in an ethical manner.

Ethics 148
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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 167
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Why it’s important to know many codes of ethics – Erin Kennedy

Ethical Voices

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. Ethics and earning public trust is critical for both of those industries. Most nonprofit hospitals are supported by taxpayer-funded programs like Medicare and Medicaid.

Ethics 94
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Research, Communication Crucial Before Collaborating With Influencers

PRSay

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

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Ethics and Accountability in Public Relations are Non-Negotiable

Waxing UnLyrical

I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Ethics,” in a nutshell, is about doing the right thing. . Because ethics and accountability in public relations are non-negotiable. Ethical public relations practice is not an “either/or” thing.

Ethics 84
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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.