Ethics, Pharmaceuticals and Television

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Ethics

Pharmaceuticals

Television

When TV Commercials Wink

Mindful Marketing

FEBRUARY 14, 2021

Such hijinks are funny for a television sitcom, but what happens when commercials use conflicting verbal and visual cues, particularly on TV’s biggest stage? Several years ago, I did research on the same phenomenon found in pharmaceutical ads , which are probably the worst offenders when it comes to sending mixed commercial messages.

Pharmaceuticals

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Engaging (and grilling) the social side of James Grunig

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Historically, whenever a new medium is invented people use it in the same way that they used the existing media.

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Public Relations Today

When TV Commercials Wink

Engaging (and grilling) the social side of James Grunig

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