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by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)
Ambiguous, leading, loaded and double-barreled questions are among the more common shortcomings, particularly if the person writing the research questions has a limited understanding of survey design. Another area that results in research inaccuracy relates to the framing of questions , where answers by the respondent are impacted.
Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Many entered the profession because of their craft skills, such as writing or editing, and that is what they continue to do.
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing It’s hard to believe that Mindful Marketing has been shining a light on ethics in the field for ten years! Consequently, a main aim of Mindful Marketing has always been to make ethics sticky.
But she emphasizes we must ensure the ethical development of these increasingly prevalent technologies. “AI Unregulated AI is just as dangerous as unregulated pharmaceuticals.” AI has already enhanced medical care, education, transportation, and so much more. It’s like putting a drug out without doing clinical trials.
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