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Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers PublicAffairs to run political-style oppo against competitors like Google and Apple. So, was Definers ethical? Facebook’s posture under pressure should surprise no one.
Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. I started my career as a print journalist more than 20 years ago. Ethics and earning public trust is critical for both of those industries. So, ethics is a big deal, I would say.
Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.
The best part was discovering these were two regular guys who had a passion and strong work ethic, and put in 15+ years of work to get to that point. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. After that was a stint as a sonar technician in the Navy.
The fourth book, Celebrating BAME Talent is published today in digital and print formats. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to publicaffairs, internal comms, leadership, coaching and the psychology of decision-making.
Now, 10% of it is in print, the other 90% is on the social media platforms. I printed it with indigo and somehow, it has been associated with the written word ever since. In 2002 I was responsible for coming up with the standard of the country’s business ethics. Many people have asked me what business ethics is.
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