Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. A code of ethics isn’t a bad idea.

Software 120

Software Pitching Ethics Technology 120

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

PRSay

MAY 23, 2022

FGS developed a communications plan to ensure that the prosecution’s key messages were resonating with both media and the public while adhering to strict professional and prosecutorial standards and ethics. We were, of course, alarmed and frustrated by the misinformation we saw spreading leading up to the trial.

Ethics 143

Ethics Public Affairs Television Social Media 143

PRSay

JULY 2, 2018

In addition to participating in tactical-training exercises, our group was provided top-level briefings that gave us a deeper understanding of the roles and mission of the U.S. The program is staffed and supported by a team of top-notch public affairs professionals who plan and execute this multi-pronged, multi-day effort.

Communications 113

Communications Public Affairs Conference Exercises 113

PRSay

DECEMBER 3, 2020

In preparation for the examination, she took practice tests on various PRSA websites, studied ethics modules and signed up for the online course, participating in as much as she could before her July 8 test date. Air Force Reserve with 25-plus years in military public affairs, national security and international settings.

Study 156

Study Public Affairs Course Internal 156

Maxim Behar

NOVEMBER 15, 2023

These nearly 50,000 Jews stayed in Bulgaria and were not put on the train to go to the concentration camps. In 2002 I was responsible for coming up with the standard of the country’s business ethics. Many people have asked me what business ethics is. However, if we make them transparently that means it is ethical.

Hotels 64

Hotels Newspapers Journalism Ethics 64

PR Conversations

MAY 1, 2017

Last month, I was delivering training in Christchurch (still rebuilding six years on) and had a discussion around the word ‘resilience’ For the most part, people were sick of the term – building resilience, demonstrating resilience, being resilient – there was real resilience fatigue.

Crisis 63

Crisis Crisis Management Leadership Training 63

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Stuart Bruce

MARCH 17, 2014

For the first panel we found three excellent replacements: Zsuzsanna Beke , Head of Public Relations and Public Affairs, Richter Gedeon Plc. Interestingly all three groups cited ethics/professionalism, training and lobbying to be priorities for their respective groups.

Communications 153

Communications Conference Groups Reputation 153