MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Ethically ambiguous? Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. AdWeek praised the spot as “a sweet and pretty otherworldly stunt.” asks Preston. Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48

Flatiron Communications

NOVEMBER 28, 2018

Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform. Later that day, the company’s abbreviated blog post went up.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Doctor Spin

MARCH 26, 2025

Memes are used to collapse complex issues into viral slogans effectively. Truth becomes performative, viral, and emotive, not deliberative or empirical. As a seasoned PR professional , I am familiar with similar public affairs strategies, albeit on smaller scales. Marshall McLuhan foresaw much of this chaos.

System 52

System Course Viral Strategy 52