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Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.
At the same time, we’ll discuss how, as communication professionals, we approach news today, which has changed from neatly packaged/key sound bites that fit newspaper coverage, radio and TV to the 24/7 nature of social media, always on with no breaks. How do we leverage more than tweet storms & 140 characters/text on Twitter?
This week there were a wide range of ethical issues from slum tourism to sensationalistic news to the importance of stakeholders. But my favorite is celebrating the positive, virtuous action by a radio station show host. The ethics of Favela tours – Fodor’s looks at the return of Favela Tours in Rio and asks – are they ethical?
Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. Ethics and earning public trust is critical for both of those industries. So, ethics is a big deal, I would say. What is the most difficult ethical challenge you ever confronted?
He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?
As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. Those listening could ask questions, discuss the topics with others in the crowd and develop their own opinions.
For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.
One thing to pinpoint is France’s strong public broadcasting sector, overseen by organizations such as France Télévisions (TV), Radio France (radio), and France Médias Monde (international broadcasting). Essentially, we know how to successfully place our clients’ stories.
As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Keep it ethical.
She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?
He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. First, I was in radio journalism doing the DJ thing with album rock at night and high school during the day. Radio was my first love. The need for a culture of kindness.
If the response to a well-timed and relevant approach is radio silence, you should follow up, and a regular cadence of touching base is an excellent way to build media relationships. This makes proper follow-up paramount, especially ahead of a major announcement or launch. Conversely, too much follow-up is a mistake.
This is radio nowhere. Measurable success, proactive client advocacy, active listening and ethical discourse should always top a team’s charts, but life can get out of tune. Proactive culture communication must show and tell people why they should join your band and not go solo. “I I was driving through the misty rain.
Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said. So-called “news deserts” rose to 206 this year from 204 in 2023. Nearly 54 million Americans now live in counties that have limited or no access to local news, Medill finds.
Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. I started in radio as a reporter and made the jump to PR about 35 years ago. Oh goodness.
We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.
Whether delivered via radio TV or online. The Effects of PR Ethics on Media Bias If this survey question feels like it’s piling on the media, it’s not intended to do so. This survey question was coupled with a question about PR ethics – and the veracity of information communicators share with the media. Human nature.
They left no ethical “how would you handle …” stone unturned. It doesn’t stand for American Public Radio; although I work with the media on occasion. I know the process helped me be more strategic, to think more broadly, to trust my instincts and to affirm my ethical practices. They are a conversation starter.
He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. My background is in radio and television journalism.
With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? The New Rules of Marketing & PR.
Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. Maxim Behar: Good morning to Radio Focus! At the World Organization, we accepted these principles for ethical behavior in using AI. Ethics and regulations."
Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news!
PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail. Share Tweet Share. Until next time!
This not only boosts brand value but also fosters a positive perception among consumers who prioritize ethical considerations. Use the next three tactics to help maintain a positive brand image and protect your brand: 1.Media
Brinkley , a man who used new technologies (broadcast radio) in the early 20th century to make wildly unfounded and dangerous health claims. That’s at the very core of PRSA’s Code of Ethics and the recent statement from PRSA’s 2017 Chair, Jane Dvorak, APR, Fellow PRSA , about “alternative facts.”
They’re listening to the radio and tuning into podcasts. The social media numbers continue to grow. At the same time, people are still watching network and cable television, Netflix, Hulu, and Amazon Prime. They’re also reading online publications, blogs and curating stories through news apps.
Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Download This Show.
The need for truth and transparency within public relations was born out of necessity after the communication industry had developed a black-eye by turning a blind eye to ethics. We consider there to be five media types in general, print, TV, radio, web, and social media. .” Real as opposed to what: Lies, half-truths?
Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. It’s accessible in a bite-sized flash format, and long form such a podcasts and radio shows. Fake audio will almost certainly become an ethical concern for communicators. Therein lies an advertising opportunity.
The recent strikes by the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA) sent shockwaves through the entertainment industry, but their impact extends far beyond Hollywood. The ethical use of AI is a growing concern for both the public and industry leaders.
We shouldn't differentiate between the newspaper, the radio, the television and the social media user who can post fake news or manipulate a photo or text or whatever. Very often the so-called traditional media - television, radio and newspapers, actually use social media as source of information.
An established media outlet - a newspaper, television, television channel, or radio - can also publish wrong information. I agree that television and radio are faster than that - and currently, the most important thing is the speed of reporting the news - but still, nothing is faster than social media. That’s the first benefit.
How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Influencer, marketing & social media pro, social selling expert, speaker, author, radio show host. Influencer, business consultant, radio host, best-selling author, speaker, blogger . Jay Baer (@jaybaer) August 19, 2015.
And, there are ethical boundaries many companies would prefer not to cross. Gen Z is not reading newspapers or magazines or listening to the radio. See how far down “reading” and “radio” are down on this list? Would it surprise you to know that Gen Z represents a full 25% of the overall U.S. population?
British mobile networks are hoping to take up a leading role in emerging radio technology, OpenRan, which could be worth up to $21bn. Google is currently coming under fire and receiving employee backlash after sacking leading AI ethics researcher Timnit Gebru. The Daily Telegraph has the full story.
But when discussing the Senator’s character, an Adelaide radio show host – mocking the Senator’s personal character – said he would make a good car salesperson. The rankings – particularly those top-ranked and those lowest-ranked – are highlighted across newspaper headlines, and discussed on TV and radio talkshows.
Instead, he would have been saving money to run an ad in the local newspaper or on local radio, or he would have been trying to befriend some local journalist and chug a couple of tequila shots with him in the bar to get him to write something about his business. It is impossible for the rise of ethics not to emerge triumphant eventually.
The best part was discovering these were two regular guys who had a passion and strong work ethic, and put in 15+ years of work to get to that point. Some PR folks are our best friends when they are touting great news, but go radio silent when we have legitimate questions when not-so-great news comes out. Any pet peeves with PR people?
An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. ESG is short for Environmental, Social, Governance, so there are a host of wrap around components, like skills development, workforce reform or equality and social impact on communities.
They can also be beneficial for podcasts or radio shows to boost SEO. It is important for legal, practical, and ethical reasons. Closed captions are ideal for use in accessibility measures. Transcripts are the textual content of recorded material. Transcripts are ideal to use for making content more accessible.
Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media.
One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters. What do you regard as the lowest depth of misery in PR?
That is why wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. Mina, or perhaps a nice revival picture from Koprivshtitsa or Karlovo ….
Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time! Critical Mention. SCHEDULE A DEMO.
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