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Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.
For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.
With influence top of mind, where is the conversation about reputation & credibility? What is the impact of the ethics behind the use of bots & bot proxy networks to spread messages? John cares about putting humanity first, and our stories about technology second. How do we decide who is influential or not?
Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. That’s easier said than done.
Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. Well, do tell your employees what your company values are, and make sure every new hire understands your business code of ethics, but don’t stop there.
Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Influencer PR has become a popular strategy for building brand reputation – the most valuable currency in today’s business world.
For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.
These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust. Ethics and Transparency Ethical practices and transparency are crucial as the industry faces heightened regulatory scrutiny and evolving consumer expectations.
We are calling on all practitioners around the world to act and fulfill their ethics. When AI came along, everyone felt a huge need to control its ethics. But if you look at each association’s ethics around the world, AI is already incorporated into them. But technology is good for the industry.
Few questioned the absence of peer-reviewed research on the Theranos technology, and the culture of secrecy as a Holmes quirk. Don’t Use PR for Evil It’s true that in the exalted world of high-growth technology companies, public image can make a brand. She was a business celebrity.
First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. If criticism doesn’t come, you’ve only lost the time invested to protect your reputation. Clearly, technology offers a huge opportunity but it can be overwhelming.
Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025.
These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. Ethical Considerations and Best Practices The use of AI in PR raises important ethical considerations that professionals must address.
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.
“Hi [First_Name]), including more than four people from a given outlet, emailing general information handles multiple times, typos, forgetting a subject line altogether before sending the merge – all can undermine your pitch and even your reputation for competence.
Yes, companies and their executives all make mistakes and often pay the price in the form of reputation damage. The focus should be on your ethical approach to public communication through all media formats. Ethics should always be top of mind in your communication.
Yes, companies and their executives all make mistakes and often pay the price in the form of reputation damage. The focus should be on your ethical approach to public communication through all media formats. Ethics should always be top of mind in your communication.
Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content.
In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations.
A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies. To build and enhance organisational reputation. Code of ethics or rules of professional conduct. Organisational Capabilities. Professional Capabilities.
Joining me is Scott Tharler , an award-winning technology journalist. I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. Am I selling it?
The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led.
Rather than asking for a broad overview, you might ask, “What reputable sources discuss trends in X?” By treating AI as a helper rather than a definitive source, we can harness its potential without compromising on quality or ethics. As AI continues to evolve, the responsibility lies with us to use it ethically and intelligently.
Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. In niche media, reporters might cover specific areas within your sector, such as technology, philanthropy, leadership, community engagement and economic development. Keep it ethical.
In her new book Strategic Reputation Management , crisis communications expert Amanda Coleman argues that reputation is earned and not managed. She argues that in this era of technological change, low trust and post-COVID ramifications require a fresh look at what makes a reputation and its management.
When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Jonathan Zittrain: Use Your Imagination to Develop Effective Cybersecurity Protections As technology races forward, so does the ingenuity of security threats. A former U.S.
Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase. It also includes the development of educational programs for young journalists and programs to assist the growth of reputable news outlets. The tech giants.
When a new technology arises, we like to think that it will change something for the better. Facebook isn’t the first technology to have an unexpected negative impact and it won’t be the last either. But what if we could predict whether a piece of technology will be disruptive? That’s where Ethical OS comes in.
This sparked an advertiser exodus, as companies feared the impact on their reputation, significantly affecting X’s revenue. Brands distancing themselves from platforms like X for ethical reasons may face legal risks, including being implicated in high-stakes lawsuits.
Is there reputational risk associated with investing in the gig economy? And a huge part of that shift involves reputation. But investors are also beginning to factor in other elements, particularly those associated with reputation and ethics, when deciding to invest in companies. The reputational risk of investing.
The defense technology industry is at the cutting edge of innovation. In this context, public perception can be as critical as technological prowess. Regulatory tightrope Defense technologies are subject to stringent government regulations that can significantly impact development, production, and deployment.
We have formed strategic, client-agency partnerships that drive performance and build reputations. We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints.
On the other hand, we can marvel at how far technology has come. To that end, nowadays, PR agencies carefully craft tailored PR strategies for clients and help them navigate ethical gray areas. To ensure this is not the case PR teams ensure that the impact of clients’ groundbreaking technologies is recognized and celebrated.
It can’t, however, replicate or replace the human touch, particularly when it comes to reputation shaping. But a reputation is curated through the business’ relationship with the public, and relationships are the foundation of the human experience. Eurovision is a perfect example of how the human influence shapes reputation.
In the dynamic world of defense technology, innovation is the touchstone, and secrecy is the constant backdrop. This sector thrives in the high-stakes realm of complex ethics and public scrutiny, making public relations a crucial element in shaping its public perception and fostering trust among various stakeholders.
To navigate this developing environment, communication leaders must develop strategies to cut through the noise, build AI literacy within their teams, adapt to a changing workforce, combat misinformation, and harness the potential of physiological and behavioural data while remaining mindful of the ethical implications.
The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the future. In the current volatile operating environment, organizations are in high need of support in building sustainable reputation and trust.
The old days of being defined by physical spaces and a reputation for complexity are fading. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Reestablishing trust The consumer finance services industry has had its share of reputation issues.
Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.
As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices. Blockchain technology is emerging as a powerful tool for enhancing transparency and traceability in the alcohol industry.
There’s no point in building a reputation if the startup is facing an existential threat. But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.
The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.
Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Here are Firefly, we’ve been shaping reputations for more than 30 years. It only concerns crisis management.
Bots are mainly seen as a threat for public debates and organisational reputation alike. agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 Longitudinal analyses show that new and social media technology complement traditional channels but they do not replace them.
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