PRSay

SEPTEMBER 12, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Take moment and scroll to the middle of the page on the left and check out the ethics tab that says Explore. Welcome to prsa.org.

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Ethics Handbook Case Study Resources 107

PRSay

SEPTEMBER 22, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month includes “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. Please visit prsa.org/ethics for updates on programming.

Ethics 158

Ethics Employee Training Banking 158

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Customers want to feel heard and understood.

Crisis 78

Crisis Branding Brand Case Study 78

5W PR

MARCH 12, 2025

For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential. The Foundation: Ethical Practices in Cybersecurity Branding Building trust starts with establishing and maintaining strong ethical practices throughout your organization.

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Case Study Branding Brand Ethics 78

5W PR

FEBRUARY 24, 2025

When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage. Success depends on creating realistic scenarios, maintaining well-trained teams, and utilizing appropriate technology tools.

Crisis 78

Crisis Crisis Management Technology Exercises 78

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. If criticism doesn’t come, you’ve only lost the time invested to protect your reputation. So, what’s a PR person to do? Generative AI is the elephant in the room.

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Trends How To Ethics Reputation 203

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited. To build and enhance organisational reputation.

Publicity 167

Publicity Ethics Training Education 167

Ethical Voices

SEPTEMBER 9, 2024

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. Ethics and earning public trust is critical for both of those industries. So, ethics is a big deal, I would say. What is the most difficult ethical challenge you ever confronted?

Ethics 96

Ethics Privacy Healthcare Industry 96

Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. Training as a preschool teacher may help you pretty well in PR. I saw a void I could fill.

Ethics 83

Ethics Training Real Estate Agency 83

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Again, communication is key. . It’s PR, not ER. Never make coverage guarantees.

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Publicity How To Product Launch Agency 334

PRSay

JANUARY 8, 2019

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. Keep it ethical.

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Storytelling Media Nonprofit Government 163

5W PR

JULY 11, 2024

Media training has become a vital component, equipping individuals and organizations with the tools to thrive in the age of AI. However, they also raise ethical questions about data privacy and manipulation. Media training provides tools to analyze information and identify potential biases in AI-generated content.

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Media Training Training Media Privacy 78

PRSay

FEBRUARY 27, 2025

With PRSA being a 75-year-old organization, the reputation of PRSA is tremendous. I was drawn to PRSAs professional values and the Code of Ethics. So how can we leverage that to train folks who may not be in the communications space, but need what our members offer? Its what got me motivated in this role.

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Nonprofit Leadership Internal International 113

Ethical Voices

JANUARY 23, 2023

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? Simply put, we reposition and protect brand reputations.

Ethics 79

Ethics Publicity Education Reputation 79

Stephen Waddington

MAY 24, 2022

We have a reputation problem of our own. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations. It’s one of the reasons that public relations has a poor reputation.

Publicity 149

Publicity Reputation Study Crisis 149

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 121

Communications Case Study Training Reputation 121

Stern + Associates

FEBRUARY 16, 2024

What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons. Following these three principles is essential to protecting DEI efforts from backlash as well as bolstering your company’s reputation.

Communications 133

Communications Ethics Corporate Conference 133

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led.

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Publicity Ethics Government Policies 126

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Ethics 78

Ethics Government Pharmaceuticals Policies 78

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73

Ethics Training Financial Survey 73

Stuart Bruce

OCTOBER 30, 2014

Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Ethical Voices

APRIL 2, 2025

What is the most difficult ethical challenge you ever confronted at work? It felt like we had not behaved in an ethical way, and it bothered me for months afterwards because even the partnership went through that sort of lasting bitterness with some of our employees. Ethical companies, when they make them, they own it, and they fix it.

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Ethics How To Employee Agency 40

Bianchi Biz Blog

NOVEMBER 21, 2024

Key expertise of We change 1) Media Management: The team at WE change is made up of consultants and former journalists, allowing us to know the vision and ethics of the media, as well as suggesting the most cutting-edge angles for our clients. Essentially, we know how to successfully place our clients’ stories.

Marketing 90

Marketing Pinterest Radio Instagram 90

PR in High Definition

JULY 21, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards.

Reputation 77

Reputation Employee Film Internal 77

Wadds Inc.

APRIL 29, 2024

To navigate this developing environment, communication leaders must develop strategies to cut through the noise, build AI literacy within their teams, adapt to a changing workforce, combat misinformation, and harness the potential of physiological and behavioural data while remaining mindful of the ethical implications.

Corporate 115

Corporate Trends Communications Ethics 115

Wadds Inc.

NOVEMBER 11, 2023

It’s often a bit s**t, but then it reflects the sum of the data, typically website content, used to train models. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. It claims that their books have been used to train ChatGPT.

Report 119

Report Publicity Training Policies 119

5W PR

JUNE 12, 2020

Having a reputation as a sincere and trustworthy professional is priceless at such times. As a trained speaker, there’s often a tendency to want to lead and be in control of a conversation, but being a good listener is essential as well. Integrity is priceless and difficult to regain once it’s lost.

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Ethics Government Data Groups 128

The Hoyt Organization

JULY 22, 2024

Here’s why it’s so important that executives are trained in media management. The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. Media training prepares for high-pressure situations so that they don’t panic and inadvertently escalate things.

Media 79

Media Training Ethics Media Training 79

Wadds Inc.

SEPTEMBER 18, 2023

This focuses less on image and reputation and more on creating shared value for the organisation and its stakeholders. 5) Developing stronger ethics, critical thinking, and analytical skills Participants highlighted the need for enhanced training in ethics, critical analysis, and reasoning to guide socially responsible practice.

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Study Publicity Ethics Measurement 98

5W PR

MAY 22, 2023

Therefore, it is crucial for businesses and professionals in this field to establish and maintain a credible reputation among the public. A nutrition-based business could study a diet plan’s effectiveness and publish it in a reputable scientific journal. Businesses can leverage expertise and reputation by partnering with others.

Industry 88

Industry Education Reputation Training 88

5W PR

NOVEMBER 24, 2023

These biases stem from the data used to train AI models, which may inadvertently reflect existing societal biases and prejudices. Legal and ethical concerns AI bias can lead to legal and ethical challenges for organizations that use these technologies. Discrimination may lead to lawsuits and reputational damage.

Healthcare 78

Healthcare Guidelines How To Ethics 78

Stephen Waddington

APRIL 24, 2018

It's an incredibly useful piece of work that enables employers to understand their team’s existing strengths and identify where training resources need to be committed. To build and enhance organisational reputation 7. Meanwhile educators can use the framework as the basis for curriculum development and review.

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Education Ethics Resources Software 95

5W PR

JUNE 20, 2024

To that end, nowadays, PR agencies carefully craft tailored PR strategies for clients and help them navigate ethical gray areas. Proactive strategies include comprehensive risk assessments, media training, and crisis simulation exercises. PR agencies excel in crisis management, ensuring that clients are prepared for any scenario.

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Ethics Technology Crisis Management Exercises 78

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. GPT-3 is trained on 45 terabytes of text data from a variety of datasets. If it generates nonsense at best, or misinformation at worst, it has no place in helping an organisation promote its reputation. A terabyte is approximately 85 million pages of text.

Publicity 98

Publicity Wikipedia Marketing Training 98

PR in High Definition

JULY 31, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards.

Reputation 62

Reputation Employee Film Internal 62

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

PR Job Coach

SEPTEMBER 10, 2013

As noted in a past post on internships, PRSA believes it is ethically improper to employ anyone who adds real value to a public relations agency or department without compensating them for their work – whether that compensation is monetary or in the form of educational credits. Let’s be clear though what constitutes volunteerism.

Pinterest 120

Pinterest Case Study Internal International 120