5W PR

DECEMBER 12, 2024

Consumers are increasingly curious about the ingredients, manufacturing processes, and ethical practices behind their favorite products. Highlighting ethical sourcing practices, fair trade certifications, and sustainable packaging can resonate with environmentally conscious consumers.

Marketing 78

Marketing Ethics Consumer Advertising 78

Sword and the Script

AUGUST 18, 2020

I think I could make a case arguing the ethics either way. PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?” Communicators are “always” accurate and truthful: Business ethics. “If Accurate and Truthful? Give our services a try.

Ethics 123

Ethics Communications Survey Corporate 123

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.

Storytelling 95

Storytelling Measurement Ethics Web 95

HMA Public Relations

MARCH 6, 2025

Whether stories come from healthcare, education, nonprofits, or other sectors, ethics must remain at the core. Justin Liggin shares the power of ethical storytelling today and how it can strengthen your brands narrative in this post.

Ethics 54

Ethics Storytelling Nonprofit Healthcare 54

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality.

Trends 333

Trends Industry Government Data 333

5W PR

OCTOBER 2, 2023

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. To achieve these goals effectively and responsibly, adhering to ethical principles and embodying authenticity are paramount.

Ethics 88

Ethics Guidelines Reputation Privacy 88

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Visual storytelling through infographics, videos, and interactive content helps break down complex concepts.

Publicity 78

Publicity Privacy Technology Ethics 78

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis International 53

Barokas

JANUARY 9, 2020

In reading through various 2020 predictions for the PR and communications industry, one idea keeps jumping out at me: “ethics are becoming more important.”. Hasn’t ethics in communications always been vitally important? Most of us in this field are passionate storytellers. The post Ethics as a Prediction? Wait, what?

Ethics 78

Ethics Storytelling Reputation Blogging 78

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation. So, what’s a PR person to do?

Trends 203

Trends How To Ethics Reputation 203

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Do the Right Thing.

Creativity 101

Creativity Storytelling LinkedIn Conference 101

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections. Fostering emotional connections is crucial in healthcare.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. At the Institute of Development Studies, our approach was to kick off a consultation at the beginning of this year with researchers and Fellows on ethical content creation. Subjects should have an active part in how their story is told.

Guidelines 171

Guidelines Ethics Study Community 171

Ethical Voices

JUNE 12, 2023

What is the most difficult ethical challenge you ever confronted? Thinking about the current challenges of AI and ethics and communications, what are a few things that you think public relations professionals should keep in mind? What is the best piece of ethics advice you were given? It lacks originality.

Ethics 72

Ethics Storytelling Communications Training 72

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. The ethical considerations for public relations and journalism have similarities and differences.

Communications 193

Communications Sports Journalism Fashion 193

Deirdre Breakenridge

JULY 10, 2019

FEEL stands for: Facing Fears , engaging with Empathy , using Ethics and good judgment and unleashing the Love of their mission to genuinely connect and to build loyal and unbreakable bonds. . Brené Brown, who is a researcher and storyteller, nailed this in her TED Talk. What is the genesis of my passion project? Everything!

Ethics 177

Ethics Social Media Leadership Communications 177

Prowly

FEBRUARY 26, 2025

From press releases, to earned, organic attention Yes, press releases serve a purpose like no other, but they do little in terms of creating the type of storytelling, collaborations, and initiatives that digital public relations can create. How to create buzz ethically?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Ethical Voices

JULY 31, 2023

Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. I also consider myself a storyteller at heart. What is the most difficult ethical challenge you ever confronted at work? Ethical challenges evolve with the times. I’m a multicultural communication strategist.

Ethics 74

Ethics Communications Community Education 74

Cision

APRIL 27, 2017

Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. Both highlighted how ethical media relations is more effective than ever given our turbulent news and political climate. Cision (@Cision) April 26, 2017.

Data 264

Data Leadership Tools Advertising 264

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. From then on, every decision she made was ultimately informed by this goal.

Strategy 258

Strategy Trade Shows Case Study Course 258

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

Branding 149

Branding Brand Storytelling B2B 149

PRSay

DECEMBER 22, 2023

She is a past president of the PRSA Miami Chapter, where she still serves on the APR and Ethics committees. She regularly speaks on topics related to crisis communications, storytelling and ethics for new pros at PRSA and PRSSA conferences around the country. Beyond FIU, she is a dedicated PRSA member.

Crisis Management 159

Crisis Management Crisis Crisis Communications Ethics 159

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104

Examples How To Product Launch Print 104

Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Examples Branding Brand 52

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Concerns about job losses, privacy breaches, and ethical use are widespread. The technology’s numerous challenges, such as defining and enforcing ethical guidelines in an entirely new dimension, mass adoption, and differentiation, loom as a counterpoint to PR’s power to inform.

Technology 170

Technology Strategy Privacy Healthcare 170

Doctor Spin

FEBRUARY 4, 2025

Storytelling. Lippmann was sceptical about the publics ability to discern reality from the pseudo-environment, which raises ethical concerns: Should PR professionals ethically manipulate perception, even for a good cause? Presenting information in a way that influences how it is understood. 2 Silfwer, J. 2023, December 3).

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Ethical Voices

MARCH 10, 2025

Welcome to Ethical Voices, a weekly podcast where real pros share real stories about real ethical issues. Joining me on this week’s episode is Fabiana Melendez Ruiz , a strategic storyteller serving as the founder and CEO of Refuerzo Collaborative. I confront ethical challenges all the time. I love this question.

Ethics 46

Ethics How To Newspapers Agency 46

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167

Publicity Social Media Television Big Data 167

ImPRessions - Crenshaw Communications

MAY 24, 2022

Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. The right communications strategy can credibly convey a B2B brand’s cultural and societal values; ethics as an employer and corporate citizen; and brand purpose beyond sales and profits.

B2B 170

B2B Branding Brand Education 170

Cision

FEBRUARY 5, 2016

From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Sites with high ethical standards disclose that the content is sponsored, so readers do not falsely assume it is provided by the publisher. shared her perspective on native advertising in a recent podcast recording.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Sword and the Script

MAY 26, 2020

Media bias and PR ethics. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Sentiment around these questions suggests judicious use is well-advised. always or “never”).

Survey 144

Survey Measurement Public Affairs Storytelling 144

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. 21 at 1 p.m. ” Sign up for this free PRSA member resource here.

Enterprise 187

Enterprise Technology Tools Privacy 187

5W PR

JUNE 17, 2024

Storytelling and Content Creation Travel PR is all about crafting and sharing compelling stories that resonate with the target audience. Effective storytelling makes a brand more relatable and it also encourages repeat business and fosters loyalty. Here is what an effective PR strategy should look like.

Travel 78

Travel Crisis Management Tourism Storytelling 78

5W PR

AUGUST 30, 2024

Gone are the days when PR was solely about creativity and storytelling. However, the panelists agreed that while AI can accelerate and optimize certain aspects of PR, the human element—creativity, storytelling, and relationship-building—remains irreplaceable.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Sword and the Script

JUNE 30, 2021

Blog: Code of PR Ethics? Blog: What Does “Storytelling” Mean to You? If you enjoyed this post, you might also like: Code of PR Ethics? Prior year survey results and commentary include the following: 2020 JOTW Communications Survey. Presentation: The 2020 JOTW Communications Survey. The Gray Area of Communicating a Point of View.

Survey 134

Survey Communications Ethics Measurement 134

Stephen Waddington

AUGUST 11, 2019

Deconstructing the Vote Leave campaign The Leave campaign won by a margin of two percent thanks to its use of data, storytelling and paid targeting via Facebook. It also challenged everything that we know about ethical communications. My article last week outlines the developing narrative and numerous ethical issues.

Communications 96

Communications Ethics Public Affairs Government 96

5W PR

JUNE 20, 2023

There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience. Storytelling One of the most powerful ways to maintain compassion in marketing campaigns is through authentic storytelling.

Marketing 88

Marketing How To Ethics Insurance 88