5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

JANUARY 17, 2019

According to a study by executive outplacement firm Challenger, Gray & Christmas, a total of 1,452 CEOs left their posts in 2018, marking the highest number of departures since 2008’s 1,484 and a 25.2 percent uptick from 2017’s 1,160. There’s a lot of uncertainty as we begin 2019.

Study 87

Study Ethics Leadership Technology 87

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Quantifying adoption of levels AI tools The study found that up to 40% of public relations tasks now utilise AI assistance to some degree.

Publicity 126

Publicity Ethics Government Policies 126

Deirdre Breakenridge

SEPTEMBER 26, 2016

Recently, Dr. Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016.

Publicity 150

Publicity Policies Social Media Study 150

Deirdre Breakenridge

AUGUST 5, 2015

Although many of the errors make excellent case studies, don’t just spotlight and finger-point. The focus should be on your ethical approach to public communication through all media formats. Ethics should always be top of mind in your communication. What have PR professionals and their companies done right lately?

Skype 150

Skype Ethics Case Study Meeting 150

Deirdre Breakenridge

AUGUST 5, 2015

Although many of the errors make excellent case studies, don’t just spotlight and finger-point. The focus should be on your ethical approach to public communication through all media formats. Ethics should always be top of mind in your communication. What have PR professionals and their companies done right lately?

Skype 150

Skype Ethics Case Study Meeting 150

PRSay

SEPTEMBER 27, 2024

During a meeting with a new client in 2007, Mark Dvorak, APR, Fellow PRSA, found himself in an ethical dilemma. 24 for an Ethics Month edition of Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn. PRSA’s Code of Ethics is tremendously relevant today,” Dvorak said. “We He was the guest on Sept.

Ethics 68

Ethics Case Study Meeting Facebook 68

Waxing UnLyrical

JANUARY 26, 2020

With the ability to create fake news and deepfakes, we will likely see these same technologies applied to attack companies to depress their stock price and help fill the pockets of some unscrupulous short sellers. We are going to continue to see Instagram influencers use the technology to blur the lines between fantasy and reality.

Ethics 23

Ethics Technology Financial Banking 23

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To communicate effectively across a full range of platforms and technologies. Continuous learning.

Publicity 167

Publicity Ethics Training Education 167

PRSay

JULY 29, 2022

A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. Performance of digital tasks often places professionals in front of ethical conflicts when making decisions.”. Embrace DE&I. Facundo Luque is a product manager jr.

Communications 158

Communications Public Affairs Insurance Insurance 158

PRSay

MAY 15, 2019

They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. Jay Kosminsky teaches in the graduate program in Public Relations and Corporate Communications at NYU’s School of Professional Studies. I’m optimistic about what they’re going to do with their newfound powers.

Publicity 148

Publicity Privacy Crisis Communications Ethics 148

PRSay

SEPTEMBER 7, 2016

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The findings are based on survey research conducted with PRSA members during ethics month in 2015. Page Center.

Ethics 60

Ethics Training Education Journalism 60

Ethical Voices

AUGUST 22, 2022

She is a strategist and futurist who has dedicated her career to closing the gap between the study of the mind and the business of engaging it. She discusses a number of important issues, including: The ethical challenges of weaponized communication. My team and I, as we study the science, recognize the common theme here.

Ethics 76

Ethics Communications Agency Technology 76

PR in High Definition

NOVEMBER 22, 2024

a better prompt might be, “Can you find a recent, reliable study or source that provides statistics that shows people’s preferences to X?” By treating AI as a helper rather than a definitive source, we can harness its potential without compromising on quality or ethics.

Ethics 115

Ethics Product Launch Data Trends 115

Sword and the Script

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. However, there’s been a flood of worthy ideas and studies on the topic of trust in business. The risks are high too because studies of studies show taking the wrong stand has a big downside.

B2B 110

B2B Government Ethics Survey 110

Wadds Inc.

MAY 17, 2023

A common organisational approach to innovation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology. We published a case study in March showing how we used AI to generate headlines, a press release, and a pitch for a report. Thank you.

Publicity 141

Publicity Case Study Privacy Ethics 141

PRSay

APRIL 4, 2018

Obtaining the APR tells employers you have demonstrated the ability to perform as a strategic communicator to a high professional standard, that you have demonstrated your decisions are grounded in strong ethical approaches and that the professional process you use is based on current best practices. Notice that word “current.”

Ethics 121

Ethics Study Measurement Government 121

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. They unpack the trends while cutting through the hype with their accessible frameworks and scalable strategies for approaching this disruptive technology. From Hollywood writers to U.S.

Technology 105

Technology Ethics Leadership Groups 105

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 173

Survey Marketing B2B Study 173

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? You cannot, and should not, be an ethical engineer if you have not gone through a process in which you have to deal with your impact on the things you’re developing.

Local 104

Local Community Ethics Education 104

The Proactive Report

FEBRUARY 17, 2023

In a recent study, ChatGPT outperformed Google in providing the best answers to search queries. Consumers trust a brand when they believe that the brand is transparent, ethical, and reliable. Companies must also be transparent about their business practices and demonstrate their commitment to ethical and socially responsible behavior.

Brand 130

Brand Branding Ethics Engineering 130

PRSay

DECEMBER 21, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Education Ethics Survey 78

PRSay

DECEMBER 27, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Education Ethics Survey 78

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling.

Trends 135

Trends Marketing Pinterest Social Media 135

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

PRSay

APRIL 25, 2018

I may be upset by Facebook’s lack of ethics. A Pew Research Center study from earlier this year revealed that a whopping 81 percent of individuals between ages 18 and 29 use Facebook. Recent studies show a paradox in the millennial perspective on digital privacy. I may fear for the sanctity of my private data.

Facebook 137

Facebook Privacy Data Survey 137

Stephen Waddington

DECEMBER 10, 2018

Kingston University has published an archive of the Leveson Inquiry six years after it reported, thwarting fears that it would end up “on the second shelf of a professor of journalism’s study.” The Discover Leveson website is online archive that consists of a comprehensive, fully searchable and freshly curated educational resource.

Education 60

Education Ethics Journalism Media 60

NewsWhip

FEBRUARY 1, 2024

There is an opportunity for CEOs to lead on innovation Though the study is a long-term tracker in part, a significant portion of the survey is devoted to a topic of interest for the team, and this year that was innovation. 60% of people now say they would trust business more on technology-led changes with this kind of partnership.

Government 88

Government Survey Technology Ethics 88

Wadds Inc.

MAY 19, 2024

My doctoral study at Leeds Business School is focused on whether this elevated role can be sustained and consolidated. Bowen originally observed this dynamic in a 2009 study. These technologies provide deeper insights and facilitate more effective and ethical decision-making processes. Dr Shannon A.

Report 64

Report Communications Public Affairs Ethics 64

Stephen Waddington

JULY 11, 2017

It’s the most detailed and robust longitudinal benchmarking study available that characterises the challenges and opportunities facing our profession. agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 have no idea about the topic at all. 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

PRSay

APRIL 21, 2017

But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology. They left no ethical “how would you handle …” stone unturned. We did it on typewriters in my day. For that I am grateful, because that means APR stands for something.

Ethics 97

Ethics Radio Education Exercises 97

Wadds Inc.

OCTOBER 12, 2023

New technologies become embedded into workflow over time. Roy Amara, a Stanford computer scientist, noted in the 1960s that we exaggerate the impact of technology in the short term but underestimate it in the long term. The CIPR study found that up to 40% of public relations tasks now utilise AI assistance to some degree.

Publicity 105

Publicity Tools Exercises Ethics 105

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 119

Software Pitching Ethics Privacy 119

Sword and the Script

MAY 26, 2020

Media bias and PR ethics. PR technology. PR technology vendors that at least 10% of respondents would recommend include (by precedent): PR Newswire, Cision, Business Wire, Meltwater, PRWeb, Nexis Newsdesk, Critical Mention, Factiva, TVEyes, Burrelles, and Muck Rack. always or “never”).

Survey 117

Survey Measurement Public Affairs Storytelling 117

Cision

OCTOBER 14, 2015

Check out the 2015 Global Social Journalism Study! For example, when the Financial Times and Bureau of Investigative Journalism collaborated on a study of European Structural Funds, the full investigation took nine months, 12 journalists and one full-time programmer. More data journalism. These projects can be very labor-intensive.

Journalism 120

Journalism Trends Print Local 120