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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Wikipedia is just plain popular.

Wikipedia 101
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Steps for public relations, human resources, and communications professionals to ethically update its company's Wikipedia article

Axia PR

Wikipedia can be a blessing for many people as they seek information and conduct research. Many companies ask their PR firm to write Wikipedia articles on their behalf. This is not an ethical practice. It can also be a frustration for organizations and companies who need to ensure their content is accurate.

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Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

Given the rising popularity of user-generated content, some fake news creators might fancy themselves journalists of a sort, without the actual ethics or experience that a real journalist would have. Even people who see the headlines but don’t click on them will remember their content and may perpetuate the fake news without meaning to.

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It’s the End of the Truth as we Know it – is PR fine?

Flack's Revenge

Flipboard CEO Josh Quittner wrote about our loss of innocence, in the story The Truth about Fake News : When Wikipedia started to take off… I believed that finally, the world was racing toward one, glorious kumbaya moment. Adhere to highest ethical standards. Be responsible ones – don’t spread fake news.

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How to avoid a conflict of interest when editing your company's Wikipedia article

Axia PR

Wikipedia articles are edited by volunteer contributors and are meant to have a neutral point of view. There are companies that hire public relations (PR) professionals to edit Wikipedia pages and ethical ways to make changes to a Wikipedia article.

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This Week in PR Ethics (11/10/22): Virtue – Twitter, Bruins and Misconduct

Ethical Voices

Marlene Neill had a great assignment for her students this week where they had to analyze a political ad of their choice to see if it was ethical. Beyond the elections, the common theme in PR ethics issues this week was (the lack of) virtue. . Twitter layoffs – Elon Musk gave a masterclass in how not to handle layoffs ethically.

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How To Deal With Negative Reviews: Five Things to Consider

Melissa Agnes

However, if your company has an attorney, he or she must ensure the cyber investigator is not “pretexting,” or employing some techniquethat could create ethical issues for the attorney. Photo credit: Carrot and stick – Wikipedia. Additionally, cyber investigators have techniques that can be used to unmask a poster’s identity.

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