5W PR

OCTOBER 8, 2024

Developing content that aligns with brand objectives and resonates with target audiences, whether through blog posts, articles, infographics, videos, or other digital forms, is an essential function of PR. Content marketing, a strategic approach to creating and distributing valuable content, is closely tied to PR.

Branding 78

Branding Brand Crisis Management Leadership 78

Cision

DECEMBER 28, 2017

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Cision

AUGUST 14, 2017

What event, milestone, or company change is occurring? If you’re hosting an event, where will the event take place? Photographs of your company at various events put literal faces to your brand name. Infographics demonstrate your brand’s expertise in your industry. What is the news announcement?

Writing 310

Writing How To Infographics Pinterest 310

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. Hosted events can also be a strong way to generate customer visibility, especially during a time of economic volatility.

Strategy 193

Strategy Reputation Infographics Banking 193

Contently - Strategy

SEPTEMBER 18, 2024

There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. For example: Multimedia content: Videos, infographics, podcast An estimated 3.63 billion people worldwide will watch digital video content in 2023.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Cision

DECEMBER 11, 2017

What event, milestone, or company change is occurring? If you’re hosting an event, where will the event take place? Photographs of your company at various events put literal faces to your brand name. Infographics demonstrate your brand’s expertise in your industry. What is the news announcement?

Writing 293

Writing How To Infographics Pinterest 293

The Hoyt Organization

AUGUST 9, 2024

For one, a well-timed announcement concerning a fresh site or event can entice travel reporters and bloggers to create their own content about it and spread the story even further. It includes blog posts, social media updates, videos, and infographics that reflect the unique features of your destination or service.

Travel 77

Travel Tourism Industry Publicity 77

Newsfile

SEPTEMBER 27, 2023

Lastly, this cozy video demonstrates how the machine is being filled with M&Ms, as a practical way to show how the product works. The following TikTok video amplifies Primark’s PR efforts. Moreover, you can use high quality images, videos, infographics, tables or charts.

How To 95

How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

Lastly, this cozy video demonstrates how the machine is being filled with M&Ms, as a practical way to show how the product works. The following TikTok video amplifies Primark’s PR efforts. Moreover, you can use high quality images, videos, infographics, tables or charts.

How To 93

How To Tourism Fashion Travel 93

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. In particular, short form videos are booming in PR trends. Focus on Video Content : Video is the most popular and effective media format.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

NOVEMBER 14, 2023

Find all our holiday spending insights here: [link] — Adobe Experience Cloud (@AdobeExpCloud) November 8, 2023 Amazon: Prime Deals Buzz Amazon’s announcement of the Prime Big Deal Days is an excellent example of using a press release to create buzz around a sales event. Our #BlackFriday deals are here! Get gifting!

Examples 116

Examples Energy Retail Product Launch 116

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Where will the event be held? Who should attend?

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

DECEMBER 22, 2020

Live events shrink by 64% in 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. “PwC Shifting the live event budget. Source: B2B Sales Cycles ).

Survey 173

Survey Marketing B2B Study 173

PRSay

AUGUST 23, 2016

If you use the internet frequently, you will probably say that pictures and videos are an important part of the experience. It is especially interesting to note that the event took place in Frankfurt, Germany, because the insights presented were universal to all those who access the internet. But just how important are they?

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

If you use the internet frequently, you will probably say that pictures and videos are an important part of the experience. It is especially interesting to note that the event took place in Frankfurt, Germany, because the insights presented were universal to all those who access the internet. But just how important are they?

Video 60

Video Financial Infographics Web 60

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Importantly, keep correspondence with positive quotes about the work as well as images and video. For example, if at the outset, a PR goal was to increase sign-ups for a cause or event, that data should be tracked and offered as a metric. It should include plans and strategy memos, weekly recaps, media coverage and all results reports.

B2B 168

B2B Video Exercises Infographics 168

Burrelles Fresh Ideas

OCTOBER 17, 2023

Media relations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary. Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics.

Education 112

Education Employee Measurement Agency 112

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. For events, you want to reach audiences outside of (and including) your followers.

Social Media 40

Social Media Trade Shows How To Media 40

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

Stern + Associates

JULY 24, 2024

This includes email marketing, social media, content marketing, SEO, PPC, webinars, and even offline events. Action Tip: Create a content calendar that includes a mix of blog posts, whitepapers, case studies, videos, and infographics. Use marketing automation tools to streamline and synchronize your campaigns across channels.

B2B 62

B2B Marketing Analytics Case Study 62

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! However, many Americans prefer news outlets over social for in-depth information (49%), basic facts about an issue (39%) or event (31%) as well as opinions on it (22%). 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Business Wire

OCTOBER 30, 2017

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. Include videos but keep them short. Reporters need your multimedia content to create a compelling story. Humans are visual learners.

Infographics 154

Infographics Travel Product Launch Video 154

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

By monitoring “speed of sharing” of articles, tweets, images, video and more, savvy users can find the top stories on varying topics in minutes. Scoro manages all aspects of PR events. And every event has a long list of to-dos ranging from budgeting to venue management and workload delegation.

Tools 147

Tools Radio Data Analytics 147

Cision

FEBRUARY 15, 2016

Brands put a lot of time, money and coordination behind hosting events, but not all think about how to target attendees beyond the traditional customer or prospect. Want to make the most of hosting industry events? Build interest leading up to your event by focusing on the individual thought leaders presenting at your conference. .

Conference 120

Conference How To Infographics Leadership 120

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks.

B2B 110

B2B Consumer Marketing Survey 110

ImPRessions - Crenshaw Communications

MAY 3, 2018

Close behind are e-books (67%), infographics (66%), and blog posts (66%).” An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. Plus, earned and owned content can boost SEO over the long haul, driving more leads in your direction. PR offers credibility.

Advertising 178

Advertising Advertising B2B Reputation 178

The Proactive Report

JULY 31, 2017

Video interviews with dermatologists on the causes of eczema and how to treat it could provide the useful answers Moms want. Invite top dermatologists to participate in an online event and answer Moms’ skin care questions. Create a pitch that will appeal to the media – research with an interesting infographic often gets good results.

Engineering 188

Engineering Interviews Infographics Social Media 188

Contently - Strategy

JULY 20, 2020

When I say “content,” I’m not just talking about top-funnel blog posts or infographics. Product videos that stop you in your tracks as you scroll LinkedIn and Instagram. Their virtual events are boring and unoriginal. I’m talking about content in all its glory. But now, it’s impossible to ignore.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

PRSay

JUNE 11, 2021

Second, we used illustrations and animation to supplement their explanations (as shown in this video ). In this video on mRNA vaccines, we included the most important information that our audiences would want to know and presented it in a way that people would be able to understand, without throwing a bunch of data or jargon into the mix.

Publicity 157

Publicity Social Media Report Fashion 157

PR Fuel

APRIL 2, 2021

You can include other media, such as videos and images to make your blogs more interactive. Infographics are another great tool to use to break up your written content. You want to make your infographics scannable using negative space, colors and shapes to separate your ideas. Go Live on Social. Include Captivating Quotes.

Social Media 76

Social Media Media Mobile Infographics 76

5W PR

APRIL 21, 2021

From providing more visually appealing information through infographics, to adding visual elements to every piece of content, because plenty of people tend to start feeling bored if they encounter big blocks of text. Content Marketing Strategies.

Creativity 88

Creativity Strategy Marketing Infographics 88

Prohibition

AUGUST 23, 2023

Here are some ways to combine influencer marketing with other strategies: Content Marketing : Collaborate with influencers to create valuable and informative content such as blog posts, videos, or podcasts. Events and Launches : Invite influencers to your product launches or events to generate buzz and create live content.

Retail 62

Retail Marketing Advertising Advertising 62

Onclusive

MAY 10, 2018

Another Alysha tip (she’s full of them) is Tempo.ai , which turns your calendar from a repository for events into a smart productivity app. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.) Turn up those skills.

Storytelling 230

Storytelling Technology Tools Infographics 230

Critical Mention

APRIL 24, 2020

Choosing the right medium will help narrow down your post format options, which include posting by text, image, video, poll, etc. You can also tailor your posts to discuss trends or events that are timely to your audience. Whichever method you use, make sure that your message is clear and concise. Evoke Visual Clarity.

Infographics 103

Infographics Radio Instagram Sports 103

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. ACs often have a role in media list prep, client media monitoring and, event support.

Agency 136

Agency Analytics Creativity Social Media 136

The Hoyt Organization

FEBRUARY 12, 2024

Imagine posts springing to life with images, videos, slide presentations, and infographics. Moreover, a content calendar aids in mapping out strategic content around key business events, holidays, and industry trends. Use Rich Media Utilizing rich media on LinkedIn can dramatically amplify your message.

LinkedIn 55

LinkedIn Publicity SEO Storytelling 55