ImPRessions - Crenshaw Communications

JUNE 6, 2017

For example, if at the outset, a PR goal was to increase sign-ups for a cause or event, that data should be tracked and offered as a metric. If not, it may be better to go for a tactical award and instead submit for “Best Video” or “Best Infographic” rather than a campaign award. ” Do prioritize.

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B2B Video Exercises Infographics 168

Beyond PR

DECEMBER 12, 2017

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. What event, milestone, or company change is occurring? If you’re hosting an event, where will the event take place? So write your release with your audience in mind. Multimedia attachments.

Writing 75

Writing How To Infographics Pinterest 75

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business.

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How To Media Guidelines Pitching 176

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

Cision

FEBRUARY 15, 2016

Brands put a lot of time, money and coordination behind hosting events, but not all think about how to target attendees beyond the traditional customer or prospect. Want to make the most of hosting industry events? Build interest leading up to your event by focusing on the individual thought leaders presenting at your conference. .

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Conference How To Infographics Leadership 120

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Boilerplate : A concise summary of your organization.

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Writing How To Product Launch Crisis 78

Cision

MAY 3, 2017

It’s easy to stay silent and not take a stand on current events. Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year. Journalists want high quality content from brands so they can write better news stories. Companies cannot lose sight of this.

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Branding Brand Government Ethics 253

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. They’re often used as announcements for: Upcoming events New product or service releases Changes in management Study results Financial news Branding launches New business models.

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Infographics SEO Writing Pitching 105

Cision

SEPTEMBER 9, 2016

When writing your press release, make sure you include all the necessary information and answer who, what, where, when and why. Whether you want people to buy your product, give a donation or attend your event, you need to specify the action you want readers to take. This could be a video, photos or an infographic.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Cision

JANUARY 26, 2016

Consider making your pitch rhyme, writing a limerick or even setting it to music to give your pitch that extra “wow” factor. If you’ve recently conducted a study or have important information to share, an infographic may be the best way to showcase it. Start attending events like trade shows and industry conferences.

Media 120

Media Pitching Trade Shows Infographics 120

Marketwired

FEBRUARY 23, 2016

Exceptional writing skills are a fundamental PR must — but let’s face it, it’s easy to get a little long-winded and heavy-handed at the keyboard. Enter Hemingway App: a simple way to ensure your writing is always crisp, clear and compelling. Hemingway App. Try it out. I promise you’ll be glad you did.

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Tools Analytics Software B2C 125

Sword and the Script

OCTOBER 21, 2014

Infographic: Millennials and Social Commerce. Apparently, Apple doesn’t want to make friends, or connect with the raving fans that buy the new model and accidentally drop it during TV interviews (in that event, Apple missed the opportunity for an epic Oreo moment ). For example: 13 Statistics from an Inc. 500 Social Media Study.

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Social Media Study Blogging Company 125

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Writing a Press Release. They can also include photographs, media, or infographics depending on the topic.

Writing 52

Writing How To SEO Infographics 52

Sword and the Script

DECEMBER 22, 2020

Live events shrink by 64% in 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. “PwC Shifting the live event budget. Source: B2B Sales Cycles ).

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Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. And, for many clients, the work touches messaging as well as design, writing and distribution of content.

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Agency Analytics Creativity Social Media 136

Shift Communications

OCTOBER 31, 2014

So don’t focus on creating lots of content stuffed with keywords, focus on answering the question with your blog post, infographic, contributed content, or guest post. Keep these practices to a minimum and when you DO write for someone else, make sure the post highly relevant to their audiences. Disavow harmful links.

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SEO Google Web Infographics 155

Cision

SEPTEMBER 24, 2015

In traditional writing, you can lay out expectations in the introductory paragraph. What will they get out of knowing more about a product, service, event or other news about your brand? Add other content as needed, like infographics, product descriptions or audio files from a podcast. Get to the point immediately.

SEO 120

SEO Google Infographics Creativity 120

Shift Communications

SEPTEMBER 18, 2017

Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. They’d refer me to a Creative Services team to prepare video, audio, and infographics so that they’re in publication – with links to my website – in January. Amazon Re:Invent is that week, as is HPE Discover.

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Analytics Data-Driven PR Data Software 132

Critical Mention

APRIL 24, 2020

You can also tailor your posts to discuss trends or events that are timely to your audience. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

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PR Fuel

JUNE 23, 2021

Unfortunately, many people don’t know how to properly write a press release. Professional press release writing can ensure more journalists choose your press release. Start writing press releases journalists want to publish with these tips today. Maybe you want to announce an upcoming event. What do they care about?

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Writing Infographics Content Marketing Video 52

PR Fuel

MARCH 19, 2021

Is your product or event ready for showtime? If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Not Too Long.

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Small Business Writing Engineering Infographics 98

The Proactive Report

JUNE 15, 2016

These are some of the skills they require: Define campaign objectives, target audiences, strategies, and identify the optimum marketing mix of deliverables, events and media. Read my book SMART News: how to write branded content that gets found in search and shared on social media.

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LinkedIn SEO Infographics Data 100

PR Fuel

JUNE 5, 2020

Do you have an upcoming event or product release that you want to garner excitement for? Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. All of these examples have one feature in common–they’re newsworthy.

How To 98

How To Ethics SEO Writing 98

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Infographics. Once you understand they need: Quotes from experts.

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Digital PR Industry Strategy Film 170

PR Fuel

SEPTEMBER 23, 2021

Before you start writing your first news release, take a moment to research your target audience. Otherwise, you might write a release that fails to match their interests. When writing your release, it’s important to grab the reader’s attention immediately. Determine why you’re writing this press release.

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Branding Brand How To SEO 110

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

APRIL 16, 2025

So if there’s an infographic on a page, it won’t read it. Daniele: But if you give it, if you give it the infographic and say, read what’s on this infographic, it can read it. So what is that gonna do to the infographic? Vince: Oh, interesting. But it seems from what we’ve seen. Vince: Yeah.

Digital PR 62

Digital PR SEO Agency Infographics 62

Buzzstream

FEBRUARY 1, 2024

Quote/Interview Pitch Outreach Template Pitching quotes from a thought leader, C-suite executive, or relevant spokesperson for a third-party report or news event is a great way to get press mentions and links. If you’re interested, I can write this article for you. I look forward to hearing from you soon. Please let me know.

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Pitching Infographics Survey Resources 87

PR Fuel

APRIL 2, 2021

Infographics are another great tool to use to break up your written content. You want to make your infographics scannable using negative space, colors and shapes to separate your ideas. You want to make your infographics scannable using negative space, colors and shapes to separate your ideas. Include Captivating Quotes.

Social Media 76

Social Media Media Mobile Infographics 76

Cision

JANUARY 6, 2016

How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence. Give your users content that they enjoy on social media. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

Newsfile

NOVEMBER 14, 2023

Find all our holiday spending insights here: [link] — Adobe Experience Cloud (@AdobeExpCloud) November 8, 2023 Amazon: Prime Deals Buzz Amazon’s announcement of the Prime Big Deal Days is an excellent example of using a press release to create buzz around a sales event. In the body, include detailed quotes and statistics.

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Examples Retail Energy Product Launch 116

PR Fuel

MAY 24, 2022

The first step to writing an effective press release is keeping it short. Write a Compelling Headline. Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. Once you’ve finished writing your release, it’s time to send it out to the world.

Writing 72

Writing Product Launch Infographics Pitching 72

Solo PR Pro

JUNE 11, 2019

Whether a major event or a minor blunder, how a PR crisis is handled impacts a client’s livelihood and everything they have built. If not, or if you are seeking resources to begin, start with the following infographic shared with us from newsexposure.com : Top Tips For Handling A PR Crisis from News Exposure.

Crisis 61

Crisis Airlines Infographics Crisis Communications 61

Solo PR Pro

OCTOBER 18, 2022

Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications. I’ve been successful in my business so far (going on four years) because I provide the writing in addition to the PR.

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Media Relations Media Social Media Internal 97

ISEBOX

SEPTEMBER 13, 2016

If you’re joining us from our infographic on the Well Written Press Release this article will be all about ensuring that there’s news in your multimedia news release. WHAT DEFINES NEWS? . noun. 1.
 Would anybody care about this information? How do I envision journalists and publications to USE this information?

Infographics 70

Infographics Journalism Writing Publicity 70

Critical Mention

MARCH 22, 2019

It erases randomness and provides marketers the ability to create a calendar that is both adaptable to rapid changes in their industry but also mindful of significant events throughout the year. Images, infographics, GIFs, and interactive videos can breathe new life into your content. Incorporate visual elements. Until next time!

Social Media 62

Social Media eBook Infographics Media 62

PR Fuel

AUGUST 31, 2020

It’s not enough to write down everything you need to say before emailing it out to media outlets, though. Instead, it’s important to know how to write a press release properly. Start marketing with these nine tips for writing a press release today. Keep the purpose of your press release in mind as you start writing.

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Writing SEO Engineering Video 76