5W PR

MARCH 18, 2020

The Centers for Disease Control and Prevention is recommending that large events and gatherings of 50 or more people, scheduled within the next eight weeks, be canceled or postponed. For many companies, this impacts client conferences, employee functions, and trade shows, usually at considerable cost.

Trade Shows 88

Trade Shows How To Policies Travel 88

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Credibility.

Leadership 170

Leadership Industry Conference Trade Shows 170

Bianchi Biz Blog

OCTOBER 21, 2024

Now in its 14 th year – and retaining its status as North America’s largest advanced battery event – the show welcomed attendees for the first time at Huntington Place in downtown Detroit, having outgrown its previous location at the Novi Suburban Showplace. Show organizers say more than 19,000 people were expected to attend this year.

Automotive 93

Automotive Trade Shows Mobile System 93

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Then identify those internal and external experts who can speak to the value of your organization.

Facebook 181

Facebook Community Advertising Advertising 181

Konnect Agency

FEBRUARY 16, 2021

From bustling offices that turned to 100% remote working environments, and in-person connections moving entirely to Zoom, the way we conduct business internally and externally pivoted almost overnight. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

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Trade Shows Meeting Retail Resources 52

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry.

Internal 78

Internal International Retail Trade Shows 78

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Events can be utilized for more than gathering sales leads and meeting with clients. Crowdfunding.

Company 68

Company Trade Shows How To Product Launch 68

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you helping the organization seek media coverage for their events and local fundraisers? Siera is responsible for the development and execution of WebMax’s business and marketing plans, lead generation strategy, digital marketing campaigns, national trade shows, and building and maintaining the company’s social media networks.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: Even with such a vast amount of space offered to exhibitors, it is possible to get locked out of exhibiting on the show floor.

Mobile 114

Mobile Technology Automotive Interviews 114

Sword and the Script

OCTOBER 25, 2022

Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Proactive yet current with events and (e.g., More internal comms.

Communications 119

Communications Crisis Internal International 119

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. She was also a nominee for AdFed’s 32 under 32 in 2018.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

DECEMBER 13, 2018

They go to sporting events. I see a few key mindset shifts that could take place in the years ahead: Less reliance on traditional marketing tactics like TV ads and newspaper ads — and more experimentation with reaching younger generations spending hours upon hours on gaming consoles and at real-life gaming events.

Communications 106

Communications Newspapers Trade Shows Sports 106

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. He regularly attends auto shows and meetups, previewing the coolest cars and latest technology for his audience. How Can Influencers Shape Events? Who is Considered an Influencer?

Marketing 45

Marketing Trade Shows Local B2B 45

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 92

Automotive Interviews Technology Mobile 92

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

OCTOBER 9, 2023

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. What story or stories are you most proud of? Know your audience.

Transportation 101

Transportation Meeting Newspapers Media 101

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. Read on for their insights!

Trends 94

Trends Trade Shows Community Instagram 94

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. In fact, respected veteran auto journalist and analyst John McElroy calls CES the world’s best auto technology show.

Technology 96

Technology Automotive Mobile Software 96

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. Do work backward. Don’t let budgets hamstring your thinking. ” Also helpful?

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

NOVEMBER 6, 2018

The company event built a booth to look like a movie theater complete with candy and popcorn. It might have been easy to pack up the booth, count the badges scanned, and called the event a success, but the company went further. See these related posts: How B2B Marketing Can Get More out of Trade Shows.

B2B 64

B2B Creativity Film Trade Shows 64

Bianchi Biz Blog

JUNE 19, 2023

Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. I’m proud of the work our team at Transport Topics has done in trade show coverage. Can you tell us what types of stories, trends or issues are on your radar now?

Transportation 94

Transportation Meeting Media Newspapers 94

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot

Crisis 88

Crisis Employee Trade Shows Local 88

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. The same goes for booth preparation in advance of the event. Sylca Kleiner. “We

Automotive 71

Automotive Training Travel Meeting 71

PR 20/20

JUNE 22, 2022

In our latest Cleveland HubSpot User Group (HUG) virtual event, we connected with HubSpot senior inbound sales professor, Kyle Jepson , to get answers to some of the most commonly asked Sales Hub questions. For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Sword and the Script

SEPTEMBER 4, 2018

When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show. It’s the idea that most environments that warrant a military presence are fluid and dynamic. It’s oblivious to the trends, sentiment, and attitude shifts that have ebbed and flowed.

Industry 71

Industry Marketing Trade Shows Leadership 71

Sword and the Script

JANUARY 9, 2018

1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. How B2B Marketing Can Get More out of Trade Shows. Here are some things you or PR team should consider doing to extend your investment in PR.

Media 94

Media B2B Groups Conference 94

Contently - Strategy

SEPTEMBER 10, 2020

It’s great to hear how you guys are developing real shows and series around it, and taking that to the next level. One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally. We can’t do trade shows, can’t do in person events.

Branding 100

Branding Brand Marketing Facebook 100

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. It first helps to know what constitutes a press release.

SEO 52

SEO Engineering Web Trade Shows 52

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. OF COURSE!!

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. OF COURSE!!

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Communications Conversations

MARCH 20, 2018

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Your customers are at trade shows.

Trade Shows 107

Trade Shows Interviews Video Twitter 107

Bianchi Biz Blog

APRIL 3, 2024

And that environment of change has also extended to the industry’s longstanding events and trade shows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers.

Automotive 99

Automotive Mobile Trade Shows Engineering 99

Landis PR

JANUARY 3, 2022

So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. Second, internal communications and communicating with employees will be central to the success of every organization. Needless to say, all of them used some form of communications effort.

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

OCTOBER 25, 2016

Conferences, trade shows and industry events are a huge investment of time and resources. Cision spent the last few days at PRSA International Conference 2016 giving presentations, engaging on social media and even launching our next-gen platform Cision Communication Cloud™. So how do you make the most of your experience?

Conference 40

Conference How To Trade Shows Twitter 40

Sword and the Script

DECEMBER 15, 2020

One area likely to see such permanent change is the events space, and how organizations use events for marketing and publicity. Many types of events will go back to being live, and they’ll address the pent-up demand for getting out and getting together in person. Rethinking internal and external comms. Permanent changes.

Marketing 166

Marketing Employee Content Marketing Media Training 166