ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Must-haves of the effective PR event.

Pitching 185

Pitching Survey Video Examples 185

Deirdre Breakenridge

SEPTEMBER 26, 2014

What is the one thing that really gets your attention when a young professional meets with you or interviews with you? Similar to a media or business pitch, eventually you will hit a relationship home run. Event Mentoring PR 2.0 There were three burning questions, which one week later still stand out in my mind.

Interviews 375

Interviews Energy Meeting Conference 375

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch.

Media 333

Media Pitching Report B2B 333

PR for Anyone

MARCH 21, 2020

Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. There are no sporting events to watch. They can’t go to any large-scale events or concerts. They can’t go to any large-scale events or concerts. really shocking.

Real Estate 290

Real Estate Skype Radio Pitching 290

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Now that all tech and other events have been nixed , what do speakers bureau managers do? Event producers and programmers are scrambling to adapt.

Conference 284

Conference How To Trade Shows Leadership 284

NRPR Group

SEPTEMBER 7, 2021

PRfect Pitch focuses on interviewing media professionals and event managers who PR agencies pitch regularly on behalf of their clients. […]. The post Four Takeaways From PRfect Pitch Interview with Forbes Contributor, Sharon Edelson appeared first on NRPR Group.

Interviews 98

Interviews Pitching Groups Agency 98

NRPR Group

NOVEMBER 23, 2021

PRfect Pitch focuses on interviewing media people and event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways from PRfect Pitch Interview with Author, Publicist & Journalism Expert, Howard Bloom appeared first on NRPR Group. We also […].

Journalism 98

Journalism Interviews Pitching Groups 98

PR for Anyone

JANUARY 20, 2022

Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Lastly, see how that journalist conducts interviews, especially on TV. Transcript.

Interviews 130

Interviews How To Media Television 130

NRPR Group

NOVEMBER 23, 2021

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways from PRfect Pitch Interview with Former USA Today Columnist, Jefferson Graham appeared first on NRPR Group. As the […].

Interviews 98

Interviews Pitching Groups Agency 98

PRSay

OCTOBER 15, 2024

On managing setbacks and embracing mistakes: Benitez recounted a story of losing his iPhone while on a cruise, which he says is an event that helped kickstart his career as a reporter. He realized there was a story there and pitched the idea of recording the story of people waiting in line with the actual iPhone.

Storytelling 141

Storytelling Local Transportation Television 141

Deirdre Breakenridge

AUGUST 12, 2019

They also realize the importance of doing due diligence prior to a media interview and reviewing a journalist’s background. I’m going to show you how to take AGENDA to a whole new level … comparing your own AGENDA to the AGENDA of the media professional, blogger, podcaster, show host, who interviews you. Your accuracy matters.

Interviews 157

Interviews Infographics Media Media Training 157

PR for Anyone

JULY 28, 2022

I just interviewed someone on my PR Champions show and he summed it up so visually. Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

SEPTEMBER 29, 2021

A question I get asked all the time is “What can I do to land a TV pitch?” Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic.

Pitching 130

Pitching Television Interviews Video 130

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. In this case, I’d interview the customers and write up a contributed article to pitch. These are all routine activities a marketing team might need.

B2B 141

B2B Case Study Study Conference 141

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. You can make their lives so much easier by providing them a pitch that is short and sweet, gets to the point, is easy to read and lets them do a quick scan and know exactly what your story idea is. PR FOR ANYONE. Transcript.

Pitching 130

Pitching Television Media Interviews 130

PR for Anyone

FEBRUARY 15, 2023

I’ve put together 31 tips to pitch the media! Tailor your pitch to each outlet and journalist. Keep your pitch concise and to the point. Be timely and relevant with your pitch. Make sure your pitch is grammatically correct and well-written. Make sure your pitch is grammatically correct and well-written.

Pitching 130

Pitching Media Interviews Video 130

PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. Also, check out our next Get PR Famous upcoming live event at www.GetPRFamous.com.

Interviews 130

Interviews Television Media Radio 130

ImPRessions - Crenshaw Communications

MARCH 3, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. It’s also helpful to keep up with reporters on Twitter , to see what they are interested in right now and which industry events they plan to cover. Act quickly . Be quotable.

B2B 256

B2B Pitching Conference Privacy 256

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Step 1 – The Hook. Create a Great Hook. Transcript.

Pitching 130

Pitching Media YouTube Video 130

5W PR

JANUARY 14, 2025

Analyze their recent coverage, areas of interest, and preferred interview formats. Craft personalized pitches that demonstrate a genuine understanding of the journalist’s work and their audience. Offer exclusive insights, data, or interviews with relevant experts. Share relevant industry news and insights.

How To 78

How To Media Case Study Technology 78

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. ” Reactive media pitching should not be the centerpiece of a good PR program; however, it can help capitalize on opportunities that generate tangible results and positive buzz.

Trends 293

Trends Pitching Agency B2B 293

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. Even if your event is on the small side, hiring a good audiovisual company is worth it. 4 – Hire a Specialist.

Engineering 383

Engineering Hotels System Television 383

ImPRessions - Crenshaw Communications

MAY 1, 2019

The right research – even when subjective – can also inspire great program, content and event ideas. We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

PR for Anyone

APRIL 26, 2022

” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! Having you pitch the media. What does that have to do with PR? EVERYTHING!

Twitter 130

Twitter Pitching Financial Video 130

PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? If you are an insurance agent, this is a great time to pitch a story about this. Happy New Year!

Pitching 130

Pitching Strategy Publicity Media 130

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Safe to assume she’s been pitched a time or two of her career. Interview Transcript.

Pitching 130

Pitching Media Fashion Interviews 130

PR for Anyone

SEPTEMBER 1, 2022

Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. So listen to what’s happening online and use that to pitch your stories. So when you do land that interview, you nail it. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry!

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” See what’s trending and pitch your expertise around that. That gives them an instant audience.

Trends 246

Trends Television Exercises Pitching 246

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Pick one of these and start pitching the media today! Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. what you can pitch your local media for the month of October. It’s almost October. Transcript.

Pitching 130

Pitching Financial Small Business YouTube 130

Cision

JANUARY 29, 2016

Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate. Do you have any advice for PR professionals pitching you?

Real Estate 120

Real Estate Pitching Interviews Meeting 120

PRSay

NOVEMBER 25, 2024

Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. If you currently work in retail or food service, then consider pitching customer outreach or social media initiatives to your employer. Build and leverage your network. Look beyond “easy apply.”

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. Pitches are much lower this time of year so it’s a great opportunity for you to start pitching. Your pitch is much more likely to be seen easily. If you’ve been following me, you know how to write a good pitch that is more likely to get the YES.

Pitching 130

Pitching Television Media YouTube 130

PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Always be prepared for your media interview. Know who is interviewing you. Share contacts or resources you have that could help them on future stories. Do your homework on the journalist and the outlet.

Television 221

Television Pitching Interviews Radio 221

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

A major announcement or event must be carefully planned around avoidable happenings like earnings calls, congressional hearings, or other news-making things that are on the books, and PR teams need to be flexible for those events that can’t be anticipated. Again, communication is key. . It’s PR, not ER. And earned media isn’t magic.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching. OK, seems simple enough.

Pitching 120

Pitching Software Interviews Trends 120

5W PR

NOVEMBER 12, 2024

By weaving compelling narratives, securing media coverage, and organizing targeted events, PR professionals can generate significant buzz around a new product or service, capturing the interest of potential customers and industry influencers.  Organize events or workshops that bring customers together and foster a sense of community. 

Product Launch 78

Product Launch B2B Industry Case Study 78

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Now, follow the Get PR Famous™ formula and pitch away! This week, I want to challenge you to come up with one pitch per month for the rest of the year.

Pitching 130

Pitching Media YouTube Video 130