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How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Twitter has also played a huge role in covering real-time events. Not all of these updates come from journalists themselves though.

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Nonprofit Local News Gains Steam

PRSay

During a virtual event hosted by Milwaukee Press Club on Feb. 24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. To help bridge the gap between national cable news and diminished, for-profit local news, a nationwide shift toward nonprofit local journalism is now underway.

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Black History Month: A Celebration of African American Media Outlets 

Buchanan PR

The Philadelphia Tribune : Founded in 1884, The Tribune is the oldest continuously published African American newspaper in the United States. Its annual Essence Festival has become a major cultural event, drawing thousands to New Orleans each year to celebrate Black culture, music, and excellence.

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Trends and Best Practices for Media Relations

PRSay

When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. With fewer newsrooms and journalists, media placements are more difficult and, therefore, more valuable.

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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

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Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

The survey also revealed that: Fewer Americans are relying on newspapers. The survey reflected the country’s declining dependence on print media; only 7 percent of respondents, compared with 2016’s 11 percent, say they rely on newspapers to stay connected to current events. Young adults prefer online platforms.

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Behind the Headlines With Morgan Givney

Cision

Going into college I just knew that I would be a reporter at a newspaper. After that summer, I changed my concentration in the journalism school and never looked back! What drew you to the field of PR? I’ve always been really strong in English so I thought that was my only option. It’s no secret digital has transformed communication.