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How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Twitter has also played a huge role in covering real-time events. Not all of these updates come from journalists themselves though.

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Data-Driven PR Campaign Planning: Part 1

Onclusive

However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. 65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ).

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Nonprofit Local News Gains Steam

PRSay

During a virtual event hosted by Milwaukee Press Club on Feb. 24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. To help bridge the gap between national cable news and diminished, for-profit local news, a nationwide shift toward nonprofit local journalism is now underway.

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Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism. Thursday team-building sessions/events. research, duties and projects as required.

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What You Need to Know About Media Relations Today

PRSay

Besides pitching traditional broadcast and print news organizations, media relations pros should understand the importance of digital outlets and the role of social media, including bloggers and influencers who can heighten consumer awareness for a brand. Public trust in the press has been on the wane.

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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. Then came the bad news: the event organizer felt this would be too much. And that’s how G2Planet got started in creating technology platforms to manage marketing events. His first client came in 2002.

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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. PR teams have been handling these kinds of events for years. Understanding earned but unwanted media.