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Data-Driven PR Campaign Planning: Part 1

Onclusive

However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. 65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ).

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How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Twitter has also played a huge role in covering real-time events. Not all of these updates come from journalists themselves though.

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Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

The survey reflected the country’s declining dependence on print media; only 7 percent of respondents, compared with 2016’s 11 percent, say they rely on newspapers to stay connected to current events. Radio is still a popular medium. he holds a bachelor’s degree in journalism and English from the University of Maryland.

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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. Then came the bad news: the event organizer felt this would be too much. And that’s how G2Planet got started in creating technology platforms to manage marketing events. His first client came in 2002.

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Digital PR vs Traditional PR: Why They Should Work Together

Buzzstream

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Campaigns can range from live events to billboard ads. What is Traditional PR?

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Can I Have a Word? Five, Actually

Waxing UnLyrical

It’s a really neat radio show – “real” radio! 4: Who’s on a Washington Business Journal list? This happened this past Friday, when I found out I’d been included (at #3) on a Washington Business Journal list of “ 10 CEOs to follow on Twitter.” Five, Actually.