Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. USA Today occupies a unique space in the exclusive club of top tier national newspapers. Be mindful of industry and cultural trends.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

Bianchi Biz Blog

NOVEMBER 21, 2024

Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. In order to stand out in French media, make sure that you have solid news with – again – local-relevant content. While English is widely used in business, journalists will be reluctant to meet not French-speaking spokespeople.

Marketing 90

Marketing Pinterest Radio Instagram 90

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

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Case Study Study Media Skype 100

PR Job Coach

MARCH 29, 2012

As an option, also consider adding life events that convey interesting and relevant information that give evidence of your character, capabilities and worldliness. If there is coverage in your local newspaper, post the web link in your feed.

Facebook 164

Facebook How To Construction Insurance 164

Stephen Waddington

OCTOBER 10, 2018

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. No wonder that the small ads of newspapers have been gutted. Dan Slee shares his workings in this guest post.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. No wonder that the small ads of newspapers have been gutted. The most popular topic – 30 per cent - was events.

Local 60

Local Facebook Media Government 60

Prowly

APRIL 11, 2025

Whether it's across social media platforms, in online discussion forums, or even in newspaper coverage, your brand reputation can change in an instant if even slight changes in your audience's perception go undetected. Here are the basics: 1 Monitoring perception You need to be fully aware of what people are saying about your brand.

Reputation 104

Reputation Measurement Report Brand 104

Stephen Waddington

JUNE 13, 2019

UK citizens report that the news negatively affects their mood and they feel powerless to affect events. News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Trust in the news has fallen 11% since 2015.

Print 115

Print Media Newspapers Local 115

Stephen Waddington

APRIL 14, 2020

Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media.

Print 102

Print Newspapers Crisis Local 102

PR Fuel

OCTOBER 8, 2022

Whether you’re launching your business, distributing a new product, or putting on an event of some kind, you could benefit mightily from issuing a press release. By distributing a press release about it, you will inform the publishers of magazines and newspapers that it does, indeed, exist. Patrick’s Day? Real Estate.

Industry 105

Industry Company Real Estate Tourism 105

Cision

FEBRUARY 15, 2016

Brands put a lot of time, money and coordination behind hosting events, but not all think about how to target attendees beyond the traditional customer or prospect. Want to make the most of hosting industry events? Build interest leading up to your event by focusing on the individual thought leaders presenting at your conference. .

Conference 120

Conference How To Infographics Leadership 120

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Allison Schroeder, APR, is owner of Pomme Communications , an award-winning Cincinnati-based agency specializing in strategic media relations, special-event promotion and personal branding.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Prowly

FEBRUARY 3, 2025

Hosting memorable events and campaigns Experiential marketing may seem overly expensive and tedious, but it creates long-lasting impressions that attendees take home and store in their memories long term. Virtual events: webinars, virtual summits, online launches, and others are some of the best ways to engage with your audience online.

Brand 104

Brand Branding How To Measurement 104

Bianchi Biz Blog

FEBRUARY 1, 2024

Local economy is not as bad as it may look based on just the indicators. We also support clients who are entering the Japanese market to help them navigate the local protocols and habits they should know. Engage local experts to navigate nuances, ensuring messages resonate positively and sidestep unintended cultural misunderstandings.

Marketing 107

Marketing Newspapers Print Corporate 107

Cision

APRIL 26, 2016

It should leverage influencers, partnerships, current events and social media in real time as a way to gain traction and join the conversation of other influencers and brands. My hobbies outside of work include…country music concerts, cooking and sporting events – especially ice hockey. Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Dan Rosenheim is the Director of Business Development at Bay City News.

Meeting 98

Meeting Media Print Enterprise 98

Cision

JANUARY 22, 2016

There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. If there’s one newspaper subscription to have as a useful pitching resource, it’s The New York Times. How can this story be original, relevant, impactful and indicative of a national (or local) trend?

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Cision

FEBRUARY 17, 2016

Want all the latest influencer marketing tactics and news events? So what traditionally worked was, ‘I just need to get mentioned on WGN news, or in my local newspaper, and I will reach the audience that I want to.’ Subscribe to the podcast! Their debut episode, “ What Is Influence Marketing Anyway?”

Marketing 120

Marketing Newspapers Mobile Local 120

PR Fuel

MAY 12, 2022

A good media alert guide tells you exactly what you need to know – including what types of events are good grounds for sending out a media alert. Charity Events. Send an invite to local news agencies, and you could get a significant boost in publicity if they come along and write news about your business. Special Visitors.

Media 105

Media Local Tools Report 105

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations. Stay Informed and Agile: 1.

Marketing 92

Marketing Local Crisis Management Internal 92

Bianchi Biz Blog

FEBRUARY 21, 2022

While working in local news in the Northeast, I covered a few big hurricanes and major blizzards that ravaged the area. Big events like that are a great opportunity for teamwork, which have led to some of the most gratifying moments in my career. I had my first staff byline at a small Connecticut newspaper in 2001.

Meeting 94

Meeting Transportation Media Sports 94

PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth. Make it simple and fun!

Small Business 102

Small Business Community Local Social Media 102

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. Twitter has also played a huge role in covering real-time events. Not all of these updates come from journalists themselves though.

Journalism 120

Journalism Social Media Media Study 120

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. So many of my best story ideas are sparked by what I see and experience at industry events. area locals, A Sound of Thunder.

Transportation 100

Transportation Meeting Newspapers Media 100

5W PR

JULY 11, 2018

A PR or Publicity stunt is a big professional or amateur public relations event intended to attract as many people as possible to a cause or product. Although it melted, the event succeeded in raising interest and awareness of the Snapple brand. So what exactly is a PR Stunt? What Makes a Successful PR Stunt?

Measurement 149

Measurement Education Social Media Film 149

Bianchi Biz Blog

AUGUST 22, 2022

The most fun was a series called Touched by Cancer, which highlighted the inspiring stories of survivors of the disease as a run-up to the Walk-For-Life fundraising event in our town. It won an award from the National Newspaper Association for community service. What is your top pet peeve with PR people? Answering a question for a CEO.

Automotive 87

Automotive Meeting Newspapers Sports 87

The Hoyt Organization

SEPTEMBER 21, 2024

Only sending a press release to a few newspaper and magazine journalists means your practice is only reaching a small portion of your target audience. They’re listening to soundbites on podcasts, and being “entertained” by hyper-localized and unique, but relevant, content that captures and holds their attention.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. In fact, I know one local MSP agency that nurtures a complete “work wherever you need to, but just get your sh*t done” culture. To colleagues.

Corporate 148

Corporate Fashion Agency Travel 148

The Hoyt Organization

JUNE 5, 2024

Contact media outlets such as newspapers, magazines, radio stations, and television networks to get coverage for your campaign. This gave the center coverage in local and national business press, and top-tier health and wellness publications. One way to promote these local events and partnerships is through news announcements.

Strategy 75

Strategy Communications Local Interviews 75

The Hoyt Organization

APRIL 23, 2024

Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events. Alternatively, secure speaking opportunities for key members of your organization at relevant conferences or events.

Strategy 98

Strategy Nonprofit Social Media Leadership 98

Cision

JUNE 10, 2015

Last night, Help A Reporter Out (HARO ) brought four major USA Today leaders – Jeff Dionise, Beryl Love , Patty Michalski and Susan Page – together at an invite-only event in downtown Washington, D.C. But how can PR pros take more mundane company news and get it into a local or national news story?

Pitching 120

Pitching Policies Ethics Mobile 120

Action PR

AUGUST 15, 2019

Imagine you’ve got some great news to share with your local area. Whatever the story, never underestimate the power of local news, as it can be a highly successful way to get your brand out there to the people closest to you. Offering yourself as a local expert can be a great way to build up your profile too. Do your research.

Local 40

Local Print How To System 40

PR for Anyone

AUGUST 25, 2022

Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. I’d love to connect.: Transcript. It is the end of August.

Pitching 130

Pitching Media Insurance Insurance 130

Stephen Waddington

OCTOBER 18, 2018

This might include Bank Holidays and Easter, political events such as a budget or election, and notable dates such as Mothers’ and Fathers’ Day. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. It’s an approach rooted in PRs and listening to the local environment.

Tools 203

Tools Web Banking Wikipedia 203

PR Fuel

JUNE 11, 2020

Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Groundbreaking discoveries, significant business deals, and political events are some examples of stories that may appeal to a country-wide audience. The data does not lie.

How To 98

How To Newspapers Analytics SEO 98