Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. For example, if you’re looking to generate awareness about a new event, your influencer search will look a lot different than if your goal is to sell tickets quickly. How Can Influencers Shape Events?

Marketing 45

Marketing Trade Shows Local B2B 45

PR Fuel

AUGUST 23, 2020

Let’s go through all the ways that a PR newswire can be a great thing for any news organization or news distribution business to utilize and help the world learn about many different news events all over the world. Press releases help journalists understand newsworthy events in their area in a short amount of time.

Biotechnology 82

Biotechnology Agriculture Sports Local 82

Flack's Revenge

NOVEMBER 12, 2019

Now I was in NYC at an audio trade show and basking in all the gear. I remember there was a great hot dog place nearby, a local institution called Callahan’s. So, I switched majors, transferred schools and pursued an EE degree at B.U. – a move that cost an extra year in my studies, since I got a late start.

Engineering 149

Engineering Trade Shows Local Interviews 149

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). Hill Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

NOVEMBER 30, 2021

32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. The survey found respondents look for information in the following places: 44% “past experience with a vendor,”. 28% “peers/colleagues,”.

B2B 103

B2B Trade Shows Survey Study 103

Sword and the Script

NOVEMBER 6, 2018

The company event built a booth to look like a movie theater complete with candy and popcorn. It might have been easy to pack up the booth, count the badges scanned, and called the event a success, but the company went further. See these related posts: How B2B Marketing Can Get More out of Trade Shows.

B2B 75

B2B Creativity Film Trade Shows 75

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Think about the possibilities at events PR folks organize. I think this video speaks for the impact it had on attendees.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. What would you say is a good first step in prepping for an event? And make sure to download and use the event app well in advance.

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot

Crisis 88

Crisis Employee Trade Shows Local 88

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Fuel

JUNE 9, 2021

Think about any newsworthy events or accomplishments you can share. Make a note of any upcoming events or developments. For example, maybe you’re about to announce a conference, launch party, or another event. Even if the event isn’t official yet, write it down. Upcoming Events. Make a List.

Small Business 82

Small Business How To Writing Conference 82

PR 20/20

JUNE 22, 2022

In our latest Cleveland HubSpot User Group (HUG) virtual event, we connected with HubSpot senior inbound sales professor, Kyle Jepson , to get answers to some of the most commonly asked Sales Hub questions. For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Sword and the Script

SEPTEMBER 4, 2018

You can’t get so focused on what you’re trying to do – that you lose sight of what else is happening – ethnically, politically, locally, nationally, internationally. When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show.

Industry 76

Industry Marketing Trade Shows Leadership 76

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below. Social Media Straits.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’ve really only tried it a couple times (including Oculus Rift at a MIMA event last year, which was downright incredible). Virtual reality will become a key PR tool (but only in spots). VR is coming folks.

Technology 60

Technology Content Marketing Social Media Facebook 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

5W PR

DECEMBER 18, 2019

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Live Events. When thinking about PR strategies, you should not overlook the value of doing live, offline events. You can organize the event yourself or be one of the sponsors.

Strategy 133

Strategy Marketing Trade Shows Video 133

5W PR

FEBRUARY 22, 2023

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Live Events When thinking about PR strategies, you should not overlook the value of doing live, offline events. You can organize the event yourself or be one of the sponsors.

Strategy 88

Strategy Product Launch Brand Branding 88

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98