Presspage

MARCH 25, 2025

Avoid busy news cycles: If theres a major industry event or breaking news, your pitch will be drowned out. Use a media inquiries tool : Presspages media relations software makes it easy to track and respond to journalist inquiries before they lose interest. Just dont spam them. Learn from the people youre pitching.

Media Relations 78

Media Relations Writing How To Pitching 78

PRSay

AUGUST 11, 2021

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Op-Eds remain the gold standard.

Media Relations 197

Media Relations Trends Media Newspapers 197

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make?

Media Relations 203

Media Relations Media Pitching Case Study 203

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Among the various facets of PR, media relations is particularly crucial. The first one is developing a media relations plan.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Sword and the Script

SEPTEMBER 22, 2020

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. We added two dedicated questions to the JOTW survey this year to see what communications professionals charged with media relations had to say. >>>

Media Relations 169

Media Relations Survey Media Report 169

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract.

Media Relations 179

Media Relations Media Print Software 179

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

PRSay

NOVEMBER 11, 2024

Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. Write about the impact, not the event. Focus on what people will be able to do there — not on when and where the event will be held.

Report 152

Report Writing Engineering Study 152

Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. WaddsCon is a high energy, fast paced and fun learning and development event.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Agility PR Solutions

MARCH 5, 2025

Media coverage of the National Basketball League and the National Hockey League is expanding as teams in those leagues battle for post-season playoff slots.

Sports 78

Sports Strategy Media Media Relations 78

Cision

APRIL 14, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You. His solution?

Media Relations 120

Media Relations Media Pitching Journalism 120

Stern + Associates

JULY 3, 2024

Independence Day in the United States commemorates an event that entailed jettisoning the old for the new, and declaring a separation from past ideas. That’s a good thing to do if you’re in media relations in 2024 as well.

Media Relations 127

Media Relations Media Product Launch Leadership 127

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. How much of an effect on sales?

Study 162

Study Media Relations Media B2B 162

Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. We hope you’ll join us on January 25th for a dynamic discussion on the nuances of media relations in 2017. On Wednesday, January 25, 2017, at 8:30 p.m.

Media Relations 150

Media Relations Media Pitching Television 150

Critical Mention

OCTOBER 22, 2020

Virtual events have become increasingly popular through the pandemic. Many PR pros have had to reallocate their event budgets and plans to adhere to stay-at-home orders and social distancing protocols. Once you have chosen the best platform to use, next decide on how the event will run. Choose Your Platform. Plan the Details.

Tourism 131

Tourism YouTube Radio Travel 131

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Axia PR

SEPTEMBER 3, 2024

In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events. Tune in to learn more!

Media Relations 131

Media Relations Media 131

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . For PR teams, media relations outside North America offers similarities to domestic outreach, but there are key differences beyond language, of course. These are some of the ways for U.S.-based

Internal 323

Internal International How To Media 323

Bianchi Biz Blog

SEPTEMBER 12, 2024

Press events are a crucial tool in any public relations professional’s toolbox, offering a unique opportunity to engage directly with media and shape the narrative around your brand or organization. However, organizing a successful press event requires careful planning, attention to detail and an understanding of media needs.

Automotive 97

Automotive Travel Mobile B2B 97

Onclusive

JANUARY 25, 2019

Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a conference to sharpen your skills, this curated round-up of events will help. The IABC World Conference is a long-standing, global professional development event that typically draws 1,000 to 1,200 attendees from around the world.

Conference 256

Conference Content Marketing Marketing International 256

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

NOVEMBER 29, 2017

Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a conference to sharpen your skills, this curated round-up of events will help. Now entering its 19th year, the PRWeek Awards are one of PR’s most prestigious events. PRWeek Awards. Date: March 15, 2018. Hashtag: #PRWeekAwards.

Conference 210

Conference Content Marketing Marketing Education 210

Business Wire

OCTOBER 6, 2020

Aside from current events, what makes 2020’s Hispanic Heritage Month significant is the current debate on how U.S. During this month, we honor the countless cultural and societal contributions of more than 60 million Hispanic Americans. Also of mention, Hispanics are the largest minority group in the U.S.

Blogging 414

Blogging Groups Education Media Relations 414

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

APRIL 27, 2017

Last night was a whirlwind of activity: from setting up at The Chicago Art Institute, to livestreaming the event, to live tweeting every other brilliant thought that came out of the fantastic lineup of speakers’ mouths. This often happens with event hashtags when they start trending. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 93

Media Relations Automotive Media Survey 93

Bianchi Biz Blog

NOVEMBER 2, 2023

Have you ever found yourself wondering why reporters didn’t attend your press event? There are many reasons why reporters don’t show up to a press event. Here are the top underlying reasons reporters gave us for not attending a press event: You didn’t have real news to share. And those situations happen.

How To 98

How To Transportation Travel Conference 98

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Building better media relations means making reporters’ lives easier. This can be done through close monitoring of important dates like company earnings reports and major tech events where commentary is useful. One of the best ways to do this is by being the first to offer a spokesperson’s thoughts for newsworthy stories.

Media 333

Media Pitching Report B2B 333

5W PR

MAY 26, 2023

In the field of public relations (PR), building strong media relations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise.

Media Relations 88

Media Relations Media Crisis Meeting 88

5W PR

NOVEMBER 12, 2024

By weaving compelling narratives, securing media coverage, and organizing targeted events, PR professionals can generate significant buzz around a new product or service, capturing the interest of potential customers and industry influencers.  Organize events or workshops that bring customers together and foster a sense of community. 

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

JANUARY 11, 2019

And media are naturally skeptical about thirsty PR and comms people. So how can tech brands build lasting bonds with media today? 5 tips for stronger media relations. Real media relationships take time and effort. See this earlier article on how to avoid media relations mistakes. Play the long game.

Media 253

Media Pitching Report Media Relations 253

PRSay

DECEMBER 30, 2024

PR professionals have a huge opportunity to create videos previewing executive speeches and events. Such segments can reach viewers who might not otherwise be able to attend those events. A common mistake that media relations practitioners make is pitching story ideas to journalists without first establishing a connection with them.

LinkedIn 74

LinkedIn Communications Pitching Video 74

Notified

MARCH 25, 2025

At our recent Meet the Media event, top editors and journalists shared exactly why your pitches might be ignored - and what you, a public relations pro, can do to avoid this.

Pitching 277

Pitching How To Meeting Publicity 277

5W PR

MARCH 23, 2025

Media relations require particular attention. Press releases, interviews, and social media posts must align with FDA guidelines. This starts with developing clear internal policies for reviewing all communications materials. They also build trust by showing transparency about product contents and proper use.

Publicity 78

Publicity Guidelines Education Consumer 78

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

It’s also a great place to have conversations around hot topics in tech, leadership and current events. . In a pre-COVID world, this feature would have been great to use during industry conferences and events. Highlight ‘events’ in real time. One of the big trends of 2020 was a shift to virtual events, primarily on Zoom.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media International 97