ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Start with tentpole events and initiatives. When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. Yet if you do happen to know of any events that may be relevant, then it’s great to be prepared.

How To 259

How To Social Media Product Launch Construction 259

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. And they can cement your reach and position by a shrewd combination of earned, owned and in some cases paid media. When you break it down, public relations is not a few-minutes-a-day job. Handpicked Related Content. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Deirdre Breakenridge

MAY 23, 2017

My clients always liked being featured on my blogs, especially if I was writing about a successful campaign or an event I had helped them with. I’ve “covered” book releases, product launches, and restaurant openings. Pick one or two activities and aim to tackle them as part of your “social media spring cleaning.”

Blogging 282

Blogging Case Study Social Media Instagram 282

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

5W PR

AUGUST 27, 2021

Event Planning. When it comes to planning and executing events, this is an effort that can benefit both marketing and public relations campaigns for a company. Numerous PR agencies provide this service, which entails creating and executing an event, such as a product launch party, from start to finish.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

ImPRessions - Crenshaw Communications

MAY 31, 2016

When it comes to the media relations piece of communications, having the right journalist contacts is useful. PR is about parties and special events. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Next week, you might consider taking advantage of the drought with a timely, feature-oriented pitch after all the hard news product launches. There are countless others and it pays to get to know the producers of these events for future invitations. Then, it’s all over. Suddenly it’s quiet in tech land.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

5W PR

AUGUST 23, 2023

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture?

B2C 120

B2C Product Launch SEO Storytelling 120

Bianchi Biz Blog

JANUARY 22, 2024

Last year’s event was an incredible evening of celebration and networking with industry peers. Visit the 2023 Gallery to have a glimpse of this past year’s event. For more information, contact Leticia Santos at lsantos@seraph.com. Offices in Troy, MI – Dublin, Ireland – Las Vegas, NV – La Jolla, CA.

Automotive 91

Automotive Enterprise Resources Product Launch 91

5W PR

MAY 17, 2024

Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion. Highlighting positive reviews and testimonials on the website and social media channels can build trust.

Strategy 78

Strategy Branding Brand Travel 78

Bianchi Biz Blog

AUGUST 15, 2024

Retaining its crown as the world’s most influential technology event, the potential for automotive and vehicle tech suppliers to make an impact at CES 2025 may be stronger than ever. Your company needs to be deciding, in fact finalizing , what big announcements, product launches, unveilings, etc. We have a booth booked!”

Automotive 101

Automotive Mobile Interviews Resources 101

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

Automotive 108

Automotive Mobile Technology Resources 108

The Hoyt Organization

AUGUST 9, 2024

It should include the following: Media Relations Close collaboration with journalists and media outlets is key. For one, a well-timed announcement concerning a fresh site or event can entice travel reporters and bloggers to create their own content about it and spread the story even further.

Travel 77

Travel Tourism Industry Publicity 77

5W PR

JULY 16, 2024

Short-term impact Influencer campaigns often center on single product launches or events. Strategic selection and relationship-building PR professionals excel at building connections with journalists, media outlets, and relevant influencers. Amplification through media relations PR extends beyond social media.

Publicity 78

Publicity Product Launch Guidelines Advertising 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. The same goes for booth preparation in advance of the event. Sylca Kleiner. “We

Automotive 71

Automotive Training Travel Meeting 71

Bianchi Biz Blog

OCTOBER 28, 2020

These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.

Conference 65

Conference Travel Video Report 65

Prohibition

AUGUST 29, 2023

Tastings and events : Organise tastings or launch events to allow potential customers, influencers or press to experience your new product or menu item first hand. This could include traditional media outlets, social media platforms, food blogs, or industry events.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). 2024 media attendance is expected to be even larger.) For exhibit information, visit CTA’s CES website here.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Victorious PR

JANUARY 27, 2023

Navigating the media landscape as a crypto company can be a challenging task, and without the right public relations strategies in place, it can be easy to fall into common pitfalls and make costly mistakes. Communication Another strategy for managing media relations is to proactively share news and updates about your company.

Company 52

Company Real Estate Strategy Publicity 52

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations?

Interviews 97

Interviews Publicity Technology Social Media 97

Bianchi Biz Blog

JULY 20, 2023

According to CTA, CES 2023 “shattered expected attendance drawing over 115,000 industry professionals – marking the largest audited global tech event since early 2020. – derived from the data the Consumer Technology Association (CTA) shared about CES 2023 that may help your CES 2024 PR planning: CES continues to grow in size and scope.

Automotive 58

Automotive Mobile Transportation Internal 58

Prohibition

AUGUST 25, 2023

Amplify marketing campaigns with PR: PR professionals can amplify marketing campaigns through media relations and influencer partnerships. By securing media coverage or partnering with influencers , retailers can extend the reach and impact of their marketing messages.

Retail 62

Retail Marketing Analytics Social Media 62

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. PR finds owned media programs complement media relations efforts. “I see a few things.

Marketing 186

Marketing Content Marketing Data Social Media 186

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications.

Agency 62

Agency Case Study How To Crisis 62

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. How long should a media kit be?

Media 52

Media Wikipedia Product Launch Journalism 52

Landis PR

AUGUST 27, 2024

The fall is particularly fraught with political events, debates, and media coverage that can overshadow even the most exciting product launches. Imagine trying to garner attention for your new product while the news cycle is dominated by election updates, candidate indiscretions and policy announcements.

Nonprofit 64

Nonprofit Policies Local Product Launch 64

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 77

Automotive Mobile Technology Resources 77

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

JANUARY 15, 2020

It goes without saying that press office skills are vital in public relations. product launches, company news, events, etc.) However, as well as issuing standard releases (e.g. it’s really important to be as proactive as possible when to be successful.

How To 62

How To B2C Trends B2B 62

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. By Andy Lowe. First, let’s look at what makes news newsworthy. .

Product Launch 52

Product Launch Pitching Industry Social Media 52

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response. million dollars. The “gatekeeper” doesn’t exist anymore.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Solo PR Pro

NOVEMBER 15, 2022

This includes learning about major expansion plans, what they expect in terms of business milestones, or if they have any big product or service launches they’re anticipating. Ask about their planned product launches, new service offerings, expansion plans or revenue goals.”. Consider your own business goals.

How To 58

How To Trade Shows Product Launch Course 58

Landis PR

FEBRUARY 21, 2023

Diana Haven Planning is everything “PR people tend to be really good at planning, whether it’s a product launch, VIP media event or influencer activation. In PR, you must be willing to embrace new challenges and get out of your comfort zone from time to time. It can be a great learning experience!”

Travel 52

Travel Hotels Product Launch Local 52