PRSay

AUGUST 11, 2021

When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. Newsletter writing has its own form that media pitches should fit. Newsletters gain clout.

Media Relations 196

Media Relations Trends Media Newspapers 196

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. After a year and a half of (mostly) virtual events, many places around the world are offering in-person events, from concerts to lectures to wine fests and sports.

Local 98

Local Newspapers Sports Video 98

Cision

JUNE 10, 2015

Last night, Help A Reporter Out (HARO ) brought four major USA Today leaders – Jeff Dionise, Beryl Love , Patty Michalski and Susan Page – together at an invite-only event in downtown Washington, D.C. Once you’ve established that, then pitch a reporter, he continues. The worst pitches are those that are pushy or ignorant.

Pitching 120

Pitching Policies Ethics Mobile 120

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 147

Publicity Newspapers Journalism Energy 147

Prowly

FEBRUARY 18, 2025

Simultaneously set a budget, factoring in costs for media buying, influencer partnerships, event organization, and content creation. This can be a lifesaver when you're running an international campaign and simply can't access every newspaper in various countries or states. Because people buy stories, not sales pitches.

Examples 104

Examples How To Product Launch Print 104

Remote PR Jobs

SEPTEMBER 25, 2023

An Op-Ed is an essay that runs on the opposite side of the editorial page in a newspaper. Written by anyone from experts to everyday people, the Op-Ed section often gives readers fresh perspectives on current events and can solidify your client’s position as a thought leader.

Pitching 100

Pitching How To Guidelines Newspapers 100

PRSay

JANUARY 18, 2018

In France, I understand the gist of a newspaper story. Our jobs require us to use language to tell stories, describe events and provide perspectives to help people understand the world around them. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words.

Storytelling 147

Storytelling Tools Newspapers Pitching 147

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Most customers hate being sold to and they would much rather hear a story than another sales pitch. Virtual events: webinars, virtual summits, online launches, and others are some of the best ways to engage with your audience online.

Branding 104

Branding Brand How To Measurement 104

PR for Anyone

APRIL 23, 2020

Journalists are pitched…. Don’t pitch what everyone else is pitching. Use that expertise, not to pitch a story around your expertise but pitch something going on in the world that you can then position yourself as the expert to talk about it. Our latest pitch is relating to coronavirus. Be different.

How To 130

How To Media Pitching Newspapers 130

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. The second biggest mistake I see is brands being in such a hurry to be the first to something, whether it be an announcement or a current event/trend, that errors are made. What drew you to the field of PR? And yes, social media posts can live forever.

Social Media 227

Social Media Newspapers Reputation Community 227

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. Media outlet that was pitched: WTKR-3, CBS affiliate in Virginia Beach. Is it newspapers in that piled up on the, on the porch? “Physical Distancing” is what we have to do, not social distance. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Skype 100

Cision

FEBRUARY 15, 2016

Brands put a lot of time, money and coordination behind hosting events, but not all think about how to target attendees beyond the traditional customer or prospect. Want to make the most of hosting industry events? Here are four steps to pitching reporters and getting coverage from your upcoming conference.

Conference 120

Conference How To Infographics Leadership 120

Sword and the Script

DECEMBER 22, 2020

Live events shrink by 64% in 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. “PwC Shifting the live event budget. The deluge of PR pitches.

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

OCTOBER 10, 2023

Other reasons that sow distrust in marketing content include: 33% said content with dated or often-repeated information; 29% said content that leads with a sales pitch; 26% said continued targeting with ads for the same brand’s product after purchase (or decision not to buy); and 22% said phone calls after filling out a form to receive content.

B2B 166

B2B Case Study Survey Content Marketing 166

Bianchi Biz Blog

NOVEMBER 21, 2024

Thus, we pitch out journalists to “sell” portraits of CEOs, train them and position them as voices that count in their sector and ghost-write for them comments and by-lines on LinkedIn to help them become the experts in their businesses. Essentially, we know how to successfully place our clients’ stories. That always helps, right?

Marketing 90

Marketing Pinterest Radio Instagram 90

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. As well, exposure in these key verticals often leads to increased conference consideration and other industry event inclusion. Personalize a pitch. Can you cite a few traits of the ideal public relations person?

Agency 120

Agency Real Estate Print Pitching 120

PR for Anyone

JUNE 29, 2021

How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. If you can relate to current events, use that to get yourself on TV. Media outlet that was pitched: Coast Live , 3WKTR , Coastal VA, Northeast NC.

Pitching 130

Pitching Skype Healthcare Guidelines 130

Buzzstream

NOVEMBER 19, 2024

Digital PR occurs online , through pitching stories or content via email to journalists at news publications. Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines. Campaigns can range from live events to billboard ads.

Digital PR 71

Digital PR SEO Radio Guidelines 71

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And people still faxed pitches! Organic reach on social media was also still possible for brands. If that doesn’t take your breath away for a minute, I don’t know what will.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Both journalists and communication professionals must respond swiftly and accurately to unpredictable events. . What are some of the biggest pitching mistakes communication professionals make? How many pitches is he likely to read?

Newspapers 120

Newspapers Journalism Pitching Report 120

PRSay

JANUARY 16, 2018

In France, I understand the gist of a newspaper story. Our jobs require us to use language to tell stories, describe events and provide perspectives to help people understand the world around them. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words.

Storytelling 113

Storytelling Tools Newspapers Pitching 113

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Print media is the most trusted source of news in the world at 58% (vs.

Media 103

Media Radio Print Newspapers 103

Cision

DECEMBER 4, 2015

Instead, I prefer to place one outstanding story in the right outlet – be that a national newspaper or a top-tier trade – as opposed to a publication that’s widely circulated but rarely read. She not only disagreed, she double-downed – forging ahead with the event and all but guaranteeing national media attendance at it.

Print 120

Print Interviews Pitching Conference 120

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. From there, I joined any school newspaper or group that allowed me to write, eventually found my passion for reading, pursued a career, and now, I’m a happy man. What advice do you have for PR people that want to pitch you?

Transportation 93

Transportation Meeting Media Newspapers 93

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches.

SEO 60

SEO Media Relations Pitching Report 60

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. Meeting them for coffee, sending them personalized notes, inviting them to interesting events where key people will be present and providing them with valuable information.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Backlinks from top-rated domains major newspapers or news sites boost SEO to high levels, and a good content marketing program can amplify glowing earned media like product reviews or feature stories. Start content well head of a key launch or event. In pharmaceutical PR, they call it “conditioning the market.”

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Dan Rosenheim is the Director of Business Development at Bay City News.

Meeting 98

Meeting Media Print Enterprise 98

Cision

JULY 17, 2015

By the end of the conversation, he seemed to think that I was a secretary who sold newspapers and fixed photocopiers for clients who were, for whatever reason, always setting things on fire. Check out our “2015 Holiday Gift Guide PR Kit” for pitching tips, media contacts and deadlines!

Groups 120

Groups Newspapers Instagram Survey 120

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. So many of my best story ideas are sparked by what I see and experience at industry events. What advice do you have for PR people that want to pitch you?

Transportation 100

Transportation Meeting Newspapers Media 100

Bianchi Biz Blog

JUNE 20, 2024

Mass email blasts with irrelevant pitches. Few things annoy journalists more than getting bombarded with generic press releases and story pitches that have nothing to do with their coverage areas. Magazines and newspapers operate on strict production schedules, and web outlets need to move fast to stay competitive.

Automotive 87

Automotive Newspapers Policies Mobile 87

Bianchi Biz Blog

MAY 20, 2024

Every year, they gather for the grassroots WAVE event, seeing the sights and proselytizing about the value – environmental and societal – of plugging in instead of gassing up, talking to school kids and interested members of the public in whatever small towns their caravan drove through. Make sure that you double-check the name on your pitch.

Automotive 91

Automotive Engineering Meeting Media 91

Bianchi Biz Blog

FEBRUARY 21, 2022

Big events like that are a great opportunity for teamwork, which have led to some of the most gratifying moments in my career. I had my first staff byline at a small Connecticut newspaper in 2001. What advice do you have for PR people that want to pitch you? I love watching and attending big sporting events.

Meeting 94

Meeting Transportation Media Sports 94

Cision

APRIL 7, 2016

For example, the major French political newspaper, Libération , recently noticed a 30 percent increase in time spent over a two-month span, publishing 150 articles each day. the Super Bowl ) continues to trend over a period of time, think of ways to pitch a new angle for follow-up stories journalists may consider running.

Facebook 120

Facebook Media Trends Mobile 120

PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign. Hold a Special Event for Your Customers.

Small Business 102

Small Business Community Local Social Media 102

The Resolution Blog

NOVEMBER 30, 2018

If you’ve been in the PR world for any length of time, you know that human interest stories really give a pitch a fresh new angle because, let’s face it, everyone loves a heartwarming story. And, before you begin, make sure they know what’s involved and what your story will be about before you pitch the story out.

Case Study 120

Case Study Study Local Pitching 120