Cision

JUNE 10, 2015

Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. Once you’ve established that, then pitch a reporter, he continues. Q: Knowing what not to pitch is just as important as knowing what gets coverage.

Pitching 120

Pitching Policies Ethics Mobile 120

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

Software 146

Software Pitching Ethics Technology 146

Prowly

FEBRUARY 18, 2025

Simultaneously set a budget, factoring in costs for media buying, influencer partnerships, event organization, and content creation. Because people buy stories, not sales pitches. Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more.

Examples 104

Examples How To Product Launch Print 104

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. It also allows for pitching through the platform, which checks off distribution. Critical Mention.

Software 182

Software Tools Print Technology 182

ImPRessions - Crenshaw Communications

MAY 13, 2021

Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Thursday team-building sessions/events. Here’s what you’ll be doing: -Assist the group and all supervising account members in development and maintenance of media lists. Diverse range of clients.

B2B 203

B2B Policies Case Study Enterprise 203

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. Then came the bad news: the event organizer felt this would be too much. And that’s how G2Planet got started in creating technology platforms to manage marketing events. His first client came in 2002.

Industry 90

Industry Marketing Enterprise Mobile 90

Cision

SEPTEMBER 13, 2017

Printed and digital materials: sales collateral. You might plan a public event or one geared toward industry insiders to celebrate the relaunch. You can also garner earned media by pitching targeted journalists, sending out a press release, and securing guest blog postings. Social media profiles and content. business cards.

Corporate 270

Corporate Branding Brand Guidelines 270

Presspage

AUGUST 15, 2024

With inboxes flooded daily, journalists are often overwhelmed with irrelevant or poorly crafted pitches. Heres how to make your PR pitches impossible to ignore: 1. Get to the point Journalists dont have time for long-winded pitches. Read their recent articles and reference them in your pitch.

Pitching 78

Pitching Product Launch Advertising Advertising 78

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. On the surface, these may not seem to directly translate into brand strength, yet when applied strategically, events and engagement can influence the long-term growth of businesses.

Community 92

Community How To Marketing Data 92

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. As well, exposure in these key verticals often leads to increased conference consideration and other industry event inclusion. Personalize a pitch. AHF has a print magazine, a website, and a digital newsletter.

Agency 120

Agency Real Estate Print Pitching 120

Buzzstream

NOVEMBER 19, 2024

Digital PR occurs online , through pitching stories or content via email to journalists at news publications. Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Campaigns can range from live events to billboard ads. Consider pre-pitching your ideas to journalists.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. Most customers hate being sold to and they would much rather hear a story than another sales pitch.

Branding 104

Branding Brand How To Measurement 104

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 179

Media Relations Media Print Software 179

PRSay

AUGUST 8, 2018

In a perfect world, we could place pushpins on calendar dates to plan out days, weeks and months of special events, announcements, contests and news to share. Once you’ve chosen your template, mark special dates, events and occurrences on your calendar. Doing so will ensure your pitches and posts are timed appropriately.

Pitching 136

Pitching Video Interviews Report 136

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Maybe it’s a media event in the middle of winter that transports attendees to warmer places, or a product that has implications for how the world will be different in the future. If your PR campaign triggers thoughts and associations with places we don’t normally go, you’re likely to win new fans and keep loyal followers.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

MARCH 21, 2016

They must reconsider how they create, distribute and pitch their thought leadership. To increase the chances of getting coverage, those pitching major outlets like USA Today (whose readership is between 60 and 65 percent mobile) should make their information visually appealing, accessible and easy to read on a small screen.

Trends 120

Trends Mobile Media Print 120

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 156

Software Pitching System Analytics 156

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

Upload a story pitch or news announcement and connect with journalists interested in covering your story. Ever want to jazz up a presentation or an invite to a press event? Has the time come for PR and 3D printing? Its 3DPlusMe division partners with companies like Marvel and MLB to produce 3D-printed personalized merchandise.

Wireless 120

Wireless Print Hotels Travel 120

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few. Without a robust speaking history, which are realistic events? Pitch to your strengths. What is she best equipped to speak about? How many conferences can she attend?

Conference 120

Conference Print Trade Shows Advertising 120

Sword and the Script

DECEMBER 22, 2020

Live events shrink by 64% in 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. “PwC Shifting the live event budget. The deluge of PR pitches.

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. We’ve learned to take the time to educate clients and demand scrupulous adherence to the facts, warts and all, before committing to an announcement or other story pitch. Proceed with caution! PR tales of terror. The deadly deception.

Agency 136

Agency Pitching Construction Print 136

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Today, 23 percent accept pitches via social media. This social platform is great for building relationships with reporters before you need to pitch them, Ian says. Want to score more media hits?

Social Media 120

Social Media Media Pitching Media Training 120

5W PR

DECEMBER 18, 2019

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Live Events. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

DECEMBER 4, 2015

She not only disagreed, she double-downed – forging ahead with the event and all but guaranteeing national media attendance at it. Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. If you’re not pitching, you’re not relevant. . Will it run in print?”.

Print 120

Print Interviews Pitching Conference 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. But do use it in a pitch to a morning talk show. Repurpose the content.

Interviews 136

Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. With a print interview, there are opportunities to reach out to a journalist and add or amend statements.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PR for Anyone

JANUARY 20, 2022

Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. I’d love to connect.: Transcript. Hey everybody.

Interviews 130

Interviews How To Media Television 130

Sword and the Script

NOVEMBER 20, 2018

The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup. Find blogs that wrap up the best content over the last day, week, month, or year, and pitch your content to them for inclusion next time around.

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

Sword and the Script

OCTOBER 25, 2022

Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Proactive yet current with events and (e.g., From print to digital.

Communications 149

Communications Crisis Internal International 149

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Performance isn’t typically an issue in print — using prose to tell a compelling story is. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. just local media pitching, solely trade media, etc.). For the smallest amount—$5,000 a month or less—expect a narrow focus (i.e.

Radio 100

Radio Print Television Local 100

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. 2017 PR Takeaways. television networks have created in 30 years.

YouTube 136

YouTube Video Training Survey 136

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews. ” Every event is an opportunity. Savvy PR people know that every wedding, cocktail party, and event at your child’s school is rife with possibilities.

Employee 120

Employee Print Meeting Financial 120

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Jeff Dionise, Beryl Love , Patty Michalski and Susan Page provided attendees insightful pitching tips.

Mobile 120

Mobile Print Trends Twitter 120