Prohibition

AUGUST 16, 2021

Video content has become a central component across all social media platforms. Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands.

LinkedIn 62

LinkedIn Video How To Marketing 62

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. For a promotional video to be successful, it often needs to be inspirational in order to engage your target audience. Sainsbury’s Christmas Ad – 1914.

Video 62

Video Sports Film Employee 62

Onclusive

JUNE 2, 2021

However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. Generally, PR campaign objectives may include increasing awareness and driving sales for a new product launch, enhancing brand reputation by a certain percentage, or recruiting new talent in specific numbers.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

PR 20/20

OCTOBER 4, 2018

While we’re on the subject of marketing mediums, have you leveraged the power of video? According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. Cleveland HubSpot User Group (HUG): Working Video into Marketing from PR 20/20. If not, you should.

Video 78

Video Trends Strategy Marketing 78

5W PR

MAY 17, 2024

Crafting intriguing press releases about product launches, outdoor event sponsorships, or environmental initiatives can put the brand under the spotlight. Adventure-based content marketing Creating captivating content through blog posts, articles, or videos can convey a sense of adventure.

Strategy 78

Strategy Branding Brand Travel 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Start with tentpole events and initiatives. After, you can build out the corresponding content. .

How To 259

How To Social Media Product Launch Construction 259

5W PR

SEPTEMBER 13, 2022

In the last year, Pinterest started shifting from simply being a digital image board toward investing more into different options for its creators, especially with the launch of its Idea Pins. and reply option to the pages that companies can use to share events.

Trends 78

Trends Pinterest Product Launch Instagram 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

Beyond PR

JANUARY 9, 2018

On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. While every company structure is different, keeping events marketing on an island could lead to a major missed opportunity. Product Launch . Crowdfunding.

Company 68

Company Trade Shows How To Product Launch 68

Presspage

SEPTEMBER 10, 2020

It will help you benchmark your newsroom in areas such as B-roll and video, responsive design, executive bios and even the “about us” page. “They search for information on the scenes of fires, shootings, conferences and sporting events. They file updates and access websites through their smartphones.

How To 78

How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

It will help you benchmark your newsroom in areas such as B-roll and video, responsive design, executive bios and even the “about us” page. “They search for information on the scenes of fires, shootings, conferences and sporting events. They file updates and access websites through their smartphones.

How To 78

How To Product Launch Conference Newspapers 78

Newsfile

JULY 18, 2023

Actually, you can align your press release writing with any of the following summer themes, including writing a press release for an event. The summer press release examples below include summer events, celebrations, sustainability initiatives, treats, partnerships, programs and operations. You can use images with vibrant colours.

Examples 52

Examples Product Launch Writing Travel 52

Prohibition

AUGUST 29, 2023

Create enticing content , such as behind-the-scenes videos, recipe tutorials, or interactive contests, to generate excitement and encourage shares and likes. Tastings and events : Organise tastings or launch events to allow potential customers, influencers or press to experience your new product or menu item first hand.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

5W PR

OCTOBER 15, 2024

Understanding the Target Audience The first step in a successful CPG product launch is understanding the target audience thoroughly. Create valuable content, such as blog posts, videos, and infographics, to educate and inform the target audience.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Business Wire

FEBRUARY 2, 2018

Leverage the Surprise and Delight of Live Video Live video drives community engagement. Up to six times as many interactions as regular video. One way to increase the impact of Facebook Live is to look at what products and services your brand is focusing on for 2018. A LOT of community engagement. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Bianchi Biz Blog

OCTOBER 28, 2020

A virtual press conference is a news conference conducted using online internet tools to connect an organization’s newsmaker(s) and working journalists with audio and video for real-time interaction without the need to be in the same location. Choose the right video conference platform – There are numerous options available to you.

Conference 64

Conference Travel Video Report 64

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. It contains large-scale images, video screens and colorfully lit tables. Sylca Kleiner. “We

Automotive 69

Automotive Training Travel Meeting 69

Presspage

JUNE 19, 2018

TV reporters now must handle social media, and newspaper reporters have to shoot video. Recognizing that viewers often access video where they can’t play the sound, Mayo has taken to adding captions on all its video stories. “We realize that not every story can be heard at all times,” Petrovich says.

Automotive 117

Automotive Mobile Video Interviews 117

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Examples of earned media include newspapers, TV news, magazines, and digital publications.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. Branded Augmented Reality (AR) features allow companies to create custom filters, lenses, or stickers that users can incorporate into their videos.

Branding 71

Branding Brand Marketing Fashion 71

Contently - Strategy

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. The simplicity appealed to the visually oriented Byrom, so he started researching to see who might be able to make an animated video for his burgeoning business. In November 2011, he established Wyzowl , a studio dedicated to animated video for brands.

Marketing 111

Marketing Video Product Launch YouTube 111

Landis PR

AUGUST 27, 2024

The fall is particularly fraught with political events, debates, and media coverage that can overshadow even the most exciting product launches. Imagine trying to garner attention for your new product while the news cycle is dominated by election updates, candidate indiscretions and policy announcements.

Nonprofit 64

Nonprofit Policies Local Product Launch 64

PR Fuel

JANUARY 15, 2021

It can discuss a product launch or a business merger. It has to celebrate a company achievement, summarize an event, or convey an urgent message. For example, let’s return to the example of a product launch. If Apple launches an iPhone 13, they can include a quote from the Head of Products from the company.

Writing 59

Writing Product Launch Examples Consumer 59

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Typically fall is an extremely busy season for PR teams – packed with holidays and other occasions just begging for story ideas and campaign events. For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement.

Meeting 136

Meeting Software Product Launch Agency 136

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

Prohibition

JANUARY 28, 2020

Whether that’s amazing visuals including video and photography, new and insightful statistics or something thought provoking and innovate – it must be new and it must consist of engaging content.

B2C 62

B2C How To B2B Product Launch 62

Communications Conversations

APRIL 17, 2015

Livestreaming events. Livestreaming product launches. Meerkat and Periscope use “ephemeral” video (I can never say that word). Note: Periscope does offer brands the chance to save a video for 24 hours. So, you take the video, You stream the video on Twitter. Sure, I see the upsides.

Branding 60

Branding Brand Product Launch Video 60

PR 20/20

JANUARY 15, 2019

Or, create how-to videos to share with the customer service or success team to improve customer satisfaction. Chief Marketer: Video Marketing. Instead, consider exploring an exploding medium like video. Chief Marketer points out that video is expected to account for 85% of all internet traffic in 2019. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. Include high-quality images and video. Build relationships with journalists.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Beyond PR

JANUARY 26, 2017

We’ve steadily seen video take a higher rank in useful marketing tools over the last few years, and last year, the rise in popularity of livestreaming changed the game for marketers. Rather than having carefully scripted and recorded videos, you stream in real time, mistakes and all. Product demos. Streaming live events.

Strategy 40

Strategy YouTube Product Launch Video 40

Shift Communications

NOVEMBER 11, 2015

The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. 4) Cross-pollinate.

YouTube 60

YouTube Branding Brand Analytics 60

Shift Communications

NOVEMBER 11, 2015

The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. 4) Cross-pollinate.

YouTube 60

YouTube Branding Brand Analytics 60

Shift Communications

NOVEMBER 11, 2015

The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. 4) Cross-pollinate.

YouTube 60

YouTube Branding Brand Analytics 60

Cision

AUGUST 3, 2015

“Snapchat is a generation-specific platform, ideal for popular or new product launches. The platform is best optimized by Millennials marketing products that engage a tech savvy, short attention span consumer such as Gen Z, or, fellow Millennials.” One-to-many expiring video montages (“stories”).

Mobile 120

Mobile Advertising Advertising Facebook 120