ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Read on for the key ways to customize a discussion event for your B2B brand. An open bar and good food are a must.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Polaris

DECEMBER 30, 2014

With so many visual social media platforms to choose from, and with limited resources to go around, choosing between Pinterest and Instagram for your brand can be challenging. Promote events. Have a conference, trade show, or other special event to promote? Social Media' Pinterest or Instagram?

Pinterest 196

Pinterest Instagram Branding Brand 196

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. Many of these have been restructured and planned as “virtual” events. There’s never been a better time to get very good at social media.

Trade Shows 88

Trade Shows Conference System Social Media 88

Konnect Agency

MARCH 20, 2024

Trade shows offer an invaluable opportunity for businesses to increase visibility and connect with potential clients. Your color choice should also be used in messaging across social media prior to the event. is our favorite pre-show promo. Conclusion The bottom line of trade shows: come prepped!

Trade Shows 52

Trade Shows Real Estate Sports Print 52

Deirdre Breakenridge

NOVEMBER 3, 2016

For instance: Are you offering to manage the organization’s or the group’s social media? Are you helping the organization seek media coverage for their events and local fundraisers? Stacy is Hootsuite Social Media Certified and is the co-founding Vice President of Stockton’s Chapter of PRSSA.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Konnect Agency

FEBRUARY 16, 2021

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. So how do you decide whether to take a risk?

Industry 76

Industry Trade Shows Marketing Film 76

ImPRessions - Crenshaw Communications

MAY 3, 2018

For example, a research study conducted by the PR team can be used and reused in many different formats, like white papers, blog posts, and earned media coverage. An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement.

Advertising 178

Advertising Advertising B2B Reputation 178

Cision

APRIL 20, 2016

Social Media. Today’s reporters are social savvy, so the ones you want to reach may be active on Twitter, Facebook or LinkedIn (or all of these). Keep an eye out because they’ll often tap their social networks for quotes , so if you’re in their network, you’ll get that rare access. In-Person Events. TweetChats.

Report 120

Report Pitching Trade Shows Newspapers 120

5W PR

DECEMBER 18, 2019

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. The media is saturated with press releases, so it can be difficult to get yours noticed. Live Events. You can organize the event yourself or be one of the sponsors.

Strategy 133

Strategy Marketing Trade Shows Video 133

Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Industry events. Customer education events.

B2B 136

B2B Branding Brand Trade Shows 136

Cision

OCTOBER 20, 2015

You simply attend business events or conferences, shake some hands and get to know other people. If you attend events that journalists attend, you have the chance to show them what’s great about you and your company. Journalists attend the same conferences and trade shows as you. Find common ground.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

Rock the Status Quo

MAY 18, 2015

Plus, online speaking opportunities often offer ways to archive and repurpose the event in a way that public speaking in person does not, unless you have a videographer at hand. Look for industry conferences, trade shows and associations. Look at industry association social media platforms. Use Google.

Publicity 100

Publicity Trade Shows Google Twitter 100

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Books – self or traditionally published, a book is the most credible way to package a leader’s thinking and is still the clincher for some media decision-makers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Follow these tips and you’ll experience the magic of an event long after it’s over.

Trade Shows 72

Trade Shows Video Writing Conference 72

5W PR

JUNE 10, 2024

The key to a strong communications plan is an integrated approach that incorporates traditional media and social impact – all with a unique brand story to tell, and the right people to tell it. The impact creates connections, drives credibility, and consistent media coverage with top-tier outlets.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

Sword and the Script

JANUARY 24, 2023

Shared Media What it is: Shared media typically refers to social media, but it can also include discussion forums, wiki pages and other mediums that rely on user generated content. Pro tip: Social media sites want to keep people on their pages, so they typically devalue links to content off site.

Media 102

Media Advertising Advertising Print 102

Communications Conversations

DECEMBER 13, 2018

They trust and admire the media. They go to sporting events. The other generation gets news from all over–friends, social media, online. Less reliance on tactics like trade show marketing and staffing – and more experimentation with virtual reality, AR and other more experiential marketing.

Communications 106

Communications Newspapers Trade Shows Sports 106

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. Which channels should smart B2B marketers prioritize during this economic crisis – social media, online video, email? We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. I applaud all that.

B2B 71

B2B Interviews Crisis Trade Shows 71

5W PR

FEBRUARY 22, 2023

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. The media is saturated with press releases, so it can be difficult to get yours noticed. Charity Events -You can sponsor local charity events such as concerts or sporting events.

Strategy 88

Strategy Product Launch Branding Brand 88

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Wait, what is earned media? Unpaid search engine traffic.

Media 98

Media Nonprofit Pitching Analytics 98

Karwoski & Courage

MARCH 23, 2018

There has been much written about how to capture the attention of conference and trade show attendees using social media, but I've never seen this aspect of the topic covered before, so I thought I'd share how I live-tweeted my own presentation.

Trade Shows 69

Trade Shows Conference Social Media Publicity 69

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

JUNE 17, 2021

So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event.

Technology 87

Technology Automotive Trade Shows Hotels 87

Sword and the Script

OCTOBER 25, 2022

Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Real effort into digital and social. More types of content.

Communications 119

Communications Crisis Internal International 119

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. Celebrities, journalists, bloggers and social media stars are the most obvious choices. How Can Influencers Shape Events? As an event organizer, think about your hallmarks for success.

Marketing 45

Marketing Trade Shows Local B2B 45

Bianchi Biz Blog

JUNE 29, 2023

Don’t forget to ask the CTA about sponsorship opportunities, speaker proposal submissions and other special events you want to be a part of during CES. CTA also offers a number of hospitality suites, exhibit suites and meeting rooms outside of the main show floor.

Mobile 75

Mobile Technology Automotive Trade Shows 75

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. Networking events, seminars, and panel discussions offer valuable insights from industry experts and thought leaders.

Internal 78

Internal International Retail Trade Shows 78

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. Indie beauty brands have led the way for best practices when it comes to beauty products and social media.

Trends 94

Trends Trade Shows Community Instagram 94

Bianchi Biz Blog

OCTOBER 3, 2022

Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. 839,000+ mentions of CES2020 across social media platforms. 839,000+ mentions of CES2020 across social media platforms.

Automotive 129

Automotive Mobile Technology Hotels 129

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. In fact, respected veteran auto journalist and analyst John McElroy calls CES the world’s best auto technology show.

Technology 96

Technology Automotive Mobile Software 96

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. Liam Rawson , Account Director & Media Strategist, gives some hints, tips and learnings. How do you determine what to wear?

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36