Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Events can be utilized for more than gathering sales leads and meeting with clients.

Company 68

Company Trade Shows How To Product Launch 68

5W PR

DECEMBER 18, 2019

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Live Events. When thinking about PR strategies, you should not overlook the value of doing live, offline events. You can organize the event yourself or be one of the sponsors.

Strategy 133

Strategy Marketing Trade Shows Video 133

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. Often live-streamed or taped for repurposing as short videos, they can turn into excellent content for demonstrating expertise and expanding brand visibility.

B2B 178

B2B Trade Shows Leadership Conference 178

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. 3M, Thomson Reuters and ADP – and by his video, “7 Ways B2B Marketers Are Responding to the CoronaCrisis” – we poured ourselves a quarantini and grilled Chris on how marketers can survive and even thrive during this pandemic. What’s your take on virtual trade show events?

B2B 71

B2B Interviews Crisis Trade Shows 71

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. For example, if you’re looking to generate awareness about a new event, your influencer search will look a lot different than if your goal is to sell tickets quickly. How Can Influencers Shape Events?

Marketing 45

Marketing Trade Shows Local B2B 45

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. There are certain things we can control at events, so focus your efforts on those elements.

Conference 62

Conference Trade Shows Branding Brand 62

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Follow these tips and you’ll experience the magic of an event long after it’s over.

Trade Shows 72

Trade Shows Video Writing Conference 72

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. This includes the company website where links to video and slideshare are posted and regularly updated. Promote, promote, promote. .

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: Even with such a vast amount of space offered to exhibitors, it is possible to get locked out of exhibiting on the show floor.

Mobile 112

Mobile Technology Automotive Interviews 112

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Industry events. They don’t even have to do a story on the event, although that may be a goal. Video testimonials. Customer education events.

B2B 136

B2B Branding Brand Trade Shows 136

Polaris

DECEMBER 30, 2014

People process text 60,000 times more slowly than images , and photos generate more “Likes” on Facebook than text, videos, or links. Pinterest is an online bulletin board where users can share photos, videos, links, and other images. Promote events. Have a conference, trade show, or other special event to promote?

Pinterest 196

Pinterest Instagram Branding Brand 196

Business Wire

FEBRUARY 2, 2018

Leverage the Surprise and Delight of Live Video Live video drives community engagement. Up to six times as many interactions as regular video. Facebook Live was designed to generate engagement while showing your audience your attention, in real time! A LOT of community engagement. Implementation Tip! Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

Prohibition

JUNE 3, 2018

Tasked with owning the conversation, being one of the first to bring news from the show and positioning the brand as an industry leader throughout trade shows SIHH and Baselworld, the team were excited to board the plane to Switzerland!

Trade Shows 48

Trade Shows Retail Interviews Video 48

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Pro tip: Make sure to ask the reporter if they will be on camera, if it is a video conference. The specific reporter or analyst that will be participating.

Writing 130

Writing How To Interviews Pitching 130

Cision

AUGUST 20, 2015

If you have an event, you want to line up your press release’s distribution with the event. So if you’re exhibiting tomorrow at a trade show, make sure that press release goes live before the event starts so people can plan to visit your booth. If it’s about an event, add a photo of last year’s event.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Bianchi Biz Blog

OCTOBER 9, 2023

I also produce audio and video content for our online and multimedia channels. I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. So many of my best story ideas are sparked by what I see and experience at industry events.

Transportation 98

Transportation Meeting Newspapers Media 98

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Proactive yet current with events and (e.g., Old and new tasks.

Communications 119

Communications Crisis Internal International 119

PR 20/20

JUNE 22, 2022

In our latest Cleveland HubSpot User Group (HUG) virtual event, we connected with HubSpot senior inbound sales professor, Kyle Jepson , to get answers to some of the most commonly asked Sales Hub questions. Click on the video below to watch the full session recording, or continue reading to skim Kyle’s answers to top Sales Hub questions.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 90

Automotive Interviews Technology Mobile 90

Communications Conversations

DECEMBER 13, 2018

They go to sporting events. Again, one generation sees this and says “I can’t believe people watch other people play video games on TV!” Meanwhile today’s Millennials and Zers are off making millions playing video games and being content creators on Instagram and YouTube. Two generations.

Communications 106

Communications Newspapers Trade Shows Sports 106

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. It contains large-scale images, video screens and colorfully lit tables. Sylca Kleiner. “We

Automotive 69

Automotive Training Travel Meeting 69

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. Without a robust speaking history, which are realistic events? Think video, slides, stills or a combination. Pitch to your strengths.

Conference 120

Conference Print Trade Shows Advertising 120

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. We would also recommend reaching out prior to the event via LinkedIn to engage in HIMSS15 related conversations. It’s easy to hang up the towel post-event and rest on a job well done.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below. Social Media Straits.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. Attend industry events – trade shows, webinars, conferences, etc. – You just have to work at it, day in and day out.

Publicity 105

Publicity Automotive Transportation Trade Shows 105

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Konnect Agency

FEBRUARY 1, 2021

As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. With in-person events, trade shows and conferences non-existent in 2020 Clubhouse has allowed humans to connect on a level that was no longer possible in a COVID world.

Marketing 52

Marketing Instagram Facebook Consumer 52

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. I think this video speaks for the impact it had on attendees. It happens via video. Storytelling happens in print.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. This year, The North Face embraced the multifaceted nature of SXSW and launched their “Seek No Shelter” campaign alongside the new Apex Flex GTX® waterproof, soft rain jacket at the event. Know Your Audience.

Industry 195

Industry Trade Shows Marketing Film 195

Polaris

AUGUST 28, 2014

Then spend some time researching industry events, such as trade shows and conferences, where you’re likely to find them. Try attending as many of these events as you can to learn more about them and the types of speakers they typically feature. 3: Repurpose your content. 3: Repurpose your content.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Communications Conversations

APRIL 17, 2015

Livestreaming events. Livestreaming trade shows. Meerkat and Periscope use “ephemeral” video (I can never say that word). Note: Periscope does offer brands the chance to save a video for 24 hours. So, you take the video, You stream the video on Twitter. Some brands still over-think video.

Branding 60

Branding Brand Product Launch Video 60

Contently - Strategy

SEPTEMBER 10, 2020

Our VP of marketing, Nick Dujnic, does an awesome video series called LiveIntentional where he takes a topic in the industry and does some lighthearted content around it. So yeah, video and then written content as well. We can’t do trade shows, can’t do in person events. Do you see that accelerating?

Branding 118

Branding Brand Marketing Facebook 118

Shift Communications

APRIL 1, 2015

Once you’ve found an influencer, simply choose the action you want to take to subtly attract their attention, such as retweeting their last tweet: The SHIFT AIR will revolutionize influencer management, especially in rich interaction environments such as conferences, trade shows, cultural events, and other high-density places.

Trade Shows 60

Trade Shows Technology Mobile Google 60

PR Fuel

JULY 14, 2021

Start by creating a list of events and accomplishments that have occurred in the past six months. For example, you might want to announce an upcoming trade show or conference. Maybe you want to add a product demo video or trailer for an upcoming event. Consider the next six months, too.

Writing 96

Writing How To Media Guidelines 96

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. Remember Vine? So it really pays to know where influencers are going next.

Airlines 120

Airlines Exercises Fashion Print 120