Cision

DECEMBER 28, 2017

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. March: Revisit Your Best Content. July: Leverage What You Learn.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

ImPRessions - Crenshaw Communications

MAY 3, 2018

Close behind are e-books (67%), infographics (66%), and blog posts (66%).” For example, a research study conducted by the PR team can be used and reused in many different formats, like white papers, blog posts, and earned media coverage. The life span and versatility of PR content allows it to do more work with less effort.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Cision

JANUARY 26, 2016

If you’ve recently conducted a study or have important information to share, an infographic may be the best way to showcase it. Start attending events like trade shows and industry conferences. Need a good example? Studies have proven that readers respond better to visuals over text, and the same holds true for reporters.

Media 120

Media Pitching Trade Shows Infographics 120

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management Organize and promote events, such as conferences, webinars, and trade shows, to showcase the company’s innovations and provide networking opportunities.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

MARCH 7, 2017

For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. When you think of visual content, you may be imagining static images, CTAs or infographics. Website pages to show product demos, highlight testimonials, answer commonly asked questions and more.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Infographics or images with quotes relevant to the show.

Social Media 40

Social Media Trade Shows How To Media 40

Sword and the Script

FEBRUARY 24, 2015

Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase. Google for example, is beginning to penalize sites that are not mobile friendly. If you enjoyed this post, you might also like: Infographic: B2B Marketing Budgets Focus on Content, Digital.

Mobile 60

Mobile Study Marketing Survey 60