5W PR

MARCH 29, 2025

For example, Vail Resorts saved over $2.5 Wolf Creek Ski Area in Colorado provides an instructive example – they became the first resort to power operations entirely through renewable energy. Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment.

Energy 78

Energy Education Employee Training 78

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

Internal 139

Internal International Communications Strategy 139

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. For example, offer a percentage discount, early access to new features or free training. Local groups – often facilitated through platforms like Meetup – are another opportunity. For example, a moderated discussion doesn’t require a presentation.

B2B 142

B2B Case Study Study Conference 142

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

JANUARY 22, 2025

For example, when United Airlines faced backlash over a passenger removal incident, their delayed response allowed negative sentiment to spread unchecked for hours. Internal communication is particularly critical – employees must understand the situation and their role in the response.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Cision

SEPTEMBER 1, 2016

Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs. Doing so can bolster your reputation and establish positive relationships with local audiences.

Local 216

Local Government Community Corporate 216

Cision

MAY 18, 2017

Not all of those people were necessarily looking for a hotel, but if they mentioned planning a trip and had a bio located outside of the region, similar to the LinkedIn Group discussion example above, there was enough context to initiate a targeted conversation that could generate a lead. Social signals are a good example of this.

How To 198

How To Instagram Social Media LinkedIn 198

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. Are You Finding Fake Media Sickening?

How To 279

How To Media Pitching Creativity 279

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. Maybe you work closely with a local TV station and need to consider broadcast monitoring. Both of these examples would require many more qualifying phrases surrounding them, as these two keywords are far too broad on their own. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

Prowly

FEBRUARY 3, 2025

Examples of brand recognition You don't have to look far and wide for examples of brand recognition. These brand recognition examples have one thing in common: you immediately know what brand it is based on some of the cues above. For example, logos, jingles, slogans, and similar artifacts. Nike The swoosh symbol.

Branding 104

Branding Brand How To Measurement 104

Melissa Agnes

NOVEMBER 19, 2014

For example, some threats might include: financial earnings, reputation, human life, or physical assets. In wanting to volunteer for a position as a tactical medic/doctor on a local SWAT team, he attended the two-week school alongside veteran police officers, detectives, and sergeants. The Doctor in SWAT School.

Crisis Management 266

Crisis Management Crisis System Policies 266

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

Cision

MAY 16, 2017

Consider an airport that tracks luggage through an attached RFID chip, for example. Over the past couple of years, autonomous agents have been introduced as the main user interface in airports such as Dubai International Airport , Dulles International Airport , and Logan International Airport.

Hotels 198

Hotels Mobile Travel Technology 198

PRSay

JULY 16, 2020

They were meeting deadlines and my internal clients were pleased with their work, but they didn’t do the work the way I would have done it. It’s natural for us to think, for example, about how each audience might react to CEO’s decisions. For the first time, I was responsible for managing people, and I made a lot of mistakes.

Leadership 166

Leadership Meeting Employee Internal 166

Prowly

APRIL 11, 2025

For example, a high SOV with low brand trust means there's a reputation risk involved. Establish an internal escalation process to identify and remove any impersonation attempts, and include your legal team if needed. So, which one should you measure? If you're evaluating both SoV and SoT, you'll always know what's up. #3

Reputation 104

Reputation Measurement Report Branding 104

ImPRessions - Crenshaw Communications

APRIL 11, 2017

A TV station had requested an interview with one particular family being helped locally. But this recent example featuring a BBC interviewee interrupted by his kids is not only a terrific example of grace under pressure, but a reminder that we’re all human, and some so-called mistakes are endearing.

Interviews 160

Interviews Media Local Privacy 160

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.

Marketing 92

Marketing Local Crisis Management Internal 92

Buzzstream

JUNE 5, 2024

Instead of showing you digital PR examples by industry, I’ve broken it down into different ideation strategies and vehicles that drive the content. Those are all great examples of content that gets links and coverage, but they aren’t as helpful if you want to replicate them as a brand. So, let’s take a look at a couple of examples.

Digital PR 62

Digital PR Examples Strategy Survey 62

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. Besides SPRING PR, I’m the founder of the Doing Digital International Forum , one of the largest tech events in the region. It’s a huge dilemma.

Ethics 53

Ethics How To Crisis Internal 53

Shift Communications

JUNE 28, 2022

Are there steps you could take internally before speaking publicly? For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. What can you do that is meaningful? Consider also : Who are your audiences?

Employee 124

Employee Local Community Policies 124

Sword and the Script

APRIL 21, 2020

Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. For example, the PRSA Chapter of Georgia has a careers page. American Marketing Association: [link] The AMA also maintains a board for academics and has local chapters such as the Atlanta AMA. MarketPro: [link] 37.

Publicity 123

Publicity Communications Local Resources 123

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. For example, ask a question to prompt discussion around the article. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Circulate internally. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

The Hoyt Organization

FEBRUARY 13, 2025

This guide outlines step-by-step strategies, real-life examples, and proven tactics to help your healthcare organization break through the noise and reach those who need you most. Position your top physicians or executives as thought leaders through: Guest Articles & Op-Eds: Publish in industry publications or local media.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Presspage

OCTOBER 14, 2024

This highlights the importance of aligning internally on a tone of voice. For example, a local journalist interested in your fundraising campaign will be interested in its impact on the community, while a business journalist will care for hard facts and numbers.

How To 78

How To Media Crisis Pitching 78

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Each need to be in the local language too, with the help of native speakers to ensure cultural relevance. Later, we also got to speak on a link-building panel together.

Internal 62

Internal International Digital PR Course 62

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country.

Strategy 78

Strategy Branding Brand How To 78

Contently - Strategy

FEBRUARY 3, 2022

Link obsessively—external, internal, and backlinking particularly to.gov and.edu sites for better Trust Flow. Create top- and middle-funnel content with the purpose of providing internal linking to the main lead generation pages. How to compete against lead generation companies and win.

SEO 144

SEO Google Internal International 144

The Hoffman Agency

NOVEMBER 19, 2024

As Dickson Seow , an international communications consultant who has held senior roles at Apple, Discord, Google, PayPal and Twitter pointed out, “you can have a common product offering in all markets and still be able to position your product in culturally relevant ways to tell your local story in each market”.

Local 36

Local Strategy How To Agency 36

Landis PR

AUGUST 8, 2022

For example, the day that there’s a major flood isn’t the time to launch your drought-resistant landscaping kit. A real-world example from Landis Communications; we held the announcement of major medical news that would affect mothers and children when a labor strike was looming at major maternity hospitals. .

Local 98

Local Examples Internal International 98

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I look forward to the PRSA International Conference every year for so many reasons. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

SEPTEMBER 1, 2015

They’re Too Focused on Internal Structure. Executives are usually keenly aware of the internal and external criticisms of their company or organization. A recent client serves as the perfect example. Her organization works in international relief. Her organization works in international relief.

Media Training 120

Media Training Media Training Interviews 120

Buzzstream

MARCH 5, 2025

Take Screaming Frog ,for example. For example, I found this great study on food delivery trends based on proprietary data from GrubHub. Sites like Investopedia and Mastercard are a few examples. For instance, Europe’s Top Personal Income Tax Rates are perfect for an international campaign.

Digital PR 62

Digital PR Pitching Study Google 62

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. For example, you can choose to create lists that separate contacts by geographical location, industry type, level of importance, etc.

Media 104

Media Radio Local Tools 104

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Emerged Trends. Content optimization for the mobile and semantic web.

Trends 120

Trends Mobile Web System 120