Onclusive

AUGUST 10, 2021

A good example of implementing this tactic is Monster, who conducts surveys amongst job seekers and employers and then tells its stories using data and insights from these surveys. Another excellent example is Sophos, who consistently provides information on current hacking issues and some of their peers being the targets of cyberattacks.

Strategy 418

Strategy Survey Automotive Data 418

Wadds Inc.

OCTOBER 19, 2024

For example, this could involve investing in robotics and AI-driven manufacturing processes. Professional and business services: Exporting UK expertise to drive domestic growth and international competitiveness. To address this, the Government plans to work with Mayoral Combined Authorities to develop 10-year Local Growth Plans.

Government 98

Government Industry Strategy Energy 98

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Community Relations Engaging with local communities enhances a brand’s reputation and creates goodwill.

Consumer 78

Consumer Branding Brand Crisis Management 78

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression.

Media 294

Media Trade Shows Travel Interviews 294

PR in High Definition

FEBRUARY 22, 2024

And what about local cultural context? So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs? Directly translating content from English into a target language is rarely enough; linguistic subtleties and local context are crucial.

Local 62

Local Leadership Viral Creativity 62

The Hoffman Agency

NOVEMBER 19, 2024

As Dickson Seow , an international communications consultant who has held senior roles at Apple, Discord, Google, PayPal and Twitter pointed out, “you can have a common product offering in all markets and still be able to position your product in culturally relevant ways to tell your local story in each market”.

Local 36

Local Strategy How To Agency 36

Buzzstream

JULY 16, 2024

For example, learning that your city is the worst city for bed bug infestation , or TomTom’s cities with the Worst Traffic. Backlinks achieved through city studies not only help raise overall site authority, but through strategic targeting and internal linking, you can also help boost ranking to your site’s priority pages.

Study 62

Study Pitching How To Data 62

Wildfire

MARCH 8, 2018

This year International Women’s Day (IWD) is even more poignant in the UK, with 2018 marking the 100 th anniversary of British women winning the right to vote. Many of these examples demonstrate the power of a think global, act local methodology. How will you #PressforProgress this year? Find out how to get involved here.

Internal 45

Internal International Viral Local 45

Shift Communications

JUNE 28, 2022

Are there steps you could take internally before speaking publicly? For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. What can you do that is meaningful? Consider also : Who are your audiences?

Employee 124

Employee Local Community Policies 124

Landis PR

AUGUST 8, 2022

For example, the day that there’s a major flood isn’t the time to launch your drought-resistant landscaping kit. A real-world example from Landis Communications; we held the announcement of major medical news that would affect mothers and children when a labor strike was looming at major maternity hospitals. .

Local 98

Local Examples Internal International 98

Solo PR Pro

SEPTEMBER 26, 2023

Let's examine four examples that underscore its importance: Hoo, What, When A multinational company launched an ad campaign in North America featuring an owl, symbolizing wisdom. By recognizing such cultural nuances, campaigns can be tailored to resonate authentically with local audiences.

Communications 68

Communications Pitching Internal International 68

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 187

Communications Journalism Advertising Advertising 187

NewsWhip

AUGUST 22, 2024

Simply put, this is an ongoing awareness of the internal and external challenges your company could face. These challenges can be global or local, depending on the team’s focus, and should be reassessed periodically as both the company and the landscape evolve. What is level setting and benchmarking?

Measurement 78

Measurement Data Privacy Product Launch 78

The Hoffman Agency

SEPTEMBER 18, 2024

For example, at many multinationals (and by proxy, at many agency networks serving them), the standard approach is that headquarters dictates strategy. Global MNCs could make a real bang with comparatively little localization required. It means local voices are heard and given direction combined with autonomy.

Local 36

Local Agency Course Company 36

ImPRessions - Crenshaw Communications

APRIL 23, 2019

revenue growth year-over-year, client growth or new clients, new international offices, etc.). For example, Mashable, GigaOm, Pandodaily, CNET, and TheNextWeb all used to cover B2B funding. Relevant industry media, of course, should be pitched and local media are another option. See this post for more PR storytelling tips.

How To 149

How To B2B Pitching Storytelling 149

PRSay

OCTOBER 28, 2020

Neil Brown: [The Poynter Institute is] the home of PolitiFact , the largest political fact-checking website in the country, and the International Fact-Checking Network, which supports fact-checkers around the globe. We believe in attacking at a local level, one story, one individual audience member at a time.

Internal 143

Internal International Conference Fashion 143

PR Fuel

MAY 31, 2022

For example, if there is a fire at your business and people are hurt, put out a press release to explain what time the fire began and any additional details. Moreover, before putting out any information, hold a staff meeting with your internal employees and put together a strategy. Make sure everyone is on the same page.

Crisis Management 103

Crisis Management Crisis Local System 103

PRSay

JULY 16, 2020

They were meeting deadlines and my internal clients were pleased with their work, but they didn’t do the work the way I would have done it. It’s natural for us to think, for example, about how each audience might react to CEO’s decisions. For the first time, I was responsible for managing people, and I made a lot of mistakes.

Leadership 163

Leadership Meeting Employee Internal 163

Landis PR

OCTOBER 11, 2021

As speakers and panels were confirmed, we distributed press releases to national, international and trade media. National and local media in attendance were from CNBC, CNET Roadshow, PBS Newshour, Mashable, Forbes and local TV stations, generating more than 120 editorial feature/news articles.

Local 98

Local Newspapers Sports Video 98

The Hoffman Agency

OCTOBER 27, 2024

A perfect example is HKSTP’s Global Booster Programme , where five Hong Kong startups secured over US$15 million in business contracts and investments in Silicon Valley within months. One example is Archireef. The following three actions will make a big difference: Invest in your local operations.

Banking 36

Banking Local Technology Government 36

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. For example, you can choose to create lists that separate contacts by geographical location, industry type, level of importance, etc.

Media 104

Media Radio Local Tools 104

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. For example, offer a percentage discount, early access to new features or free training. Local groups – often facilitated through platforms like Meetup – are another opportunity. For example, a moderated discussion doesn’t require a presentation.

B2B 112

B2B Case Study Study Conference 112

Sword and the Script

APRIL 21, 2020

Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. For example, the PRSA Chapter of Georgia has a careers page. American Marketing Association: [link] The AMA also maintains a board for academics and has local chapters such as the Atlanta AMA. MarketPro: [link] 37.

Publicity 102

Publicity Communications Local Resources 102

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. You need to determine your objectives and identify your audience, for example.

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

SEPTEMBER 1, 2016

Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs. Doing so can bolster your reputation and establish positive relationships with local audiences.

Local 216

Local Government Community Corporate 216

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. Besides SPRING PR, I’m the founder of the Doing Digital International Forum , one of the largest tech events in the region. It’s a huge dilemma.

Ethics 45

Ethics How To Crisis Internal 45

Contently - Strategy

FEBRUARY 3, 2022

Link obsessively—external, internal, and backlinking particularly to.gov and.edu sites for better Trust Flow. Create top- and middle-funnel content with the purpose of providing internal linking to the main lead generation pages. How to compete against lead generation companies and win.

SEO 144

SEO Google Internal International 144

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Stephen Waddington

FEBRUARY 21, 2022

Case studies include examples of how PR has been used to fight misinformation, unite remotely working colleagues, support the vaccine rollout, and support businesses adapt to a new economic environment. It was initially devised as a local initiative, creating face-to-face meetings between CHD Living residents and volunteers.

Publicity 131

Publicity Case Study Local Public Affairs 131

Bianchi Biz Blog

MAY 18, 2023

Reach – Today, many PR agencies are focused on local markets but struggle with national work. A PR agency with such a network can save you a lot of time and trouble and can even bundle these international efforts with a single point of contact. The expert agency also brings objectivity, which comes from its externality.

Agency 79

Agency Automotive Mobile Local 79

Wadds Inc.

MAY 14, 2024

The questions cover topics such as building resilience as a cultural outcome, recognising the importance of internal culture and behaviour, ensuring relationship continuity and prioritising the human imperative in crisis preparedness. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week.

Corporate 52

Corporate Communications Crisis Policies 52

Buzzstream

JUNE 14, 2024

Most wield digital PR by getting links to a page directly and then internally linking to a secondary page that they want to get ranking. This supports the common digital PR practice of getting links to a page and then passing that link value internally via an internal link to a product or service page. More on that later.)

Digital PR 62

Digital PR SEO Pitching Google 62

NewsWhip

OCTOBER 23, 2020

DS: Our main role as the client’s regional PR agency is to ensure the coordination and distribution of their press releases across these markets with the help of our local agency partners. Each market has the responsibility to track their local coverage activity and to centralize it under our platform. Can you share examples?

Local 78

Local Analysis Measurement Data 78

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

Stuart Bruce

JUNE 5, 2014

This is a victory for common sense and the CJEU ruling is another great example of why the UK is better off in Europe than out. The NLA grabs about £22m a year from the communications industry, much of which comes from charities, central government and local government.

Newspapers 128

Newspapers Agency Government Local 128

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

APRIL 11, 2017

A TV station had requested an interview with one particular family being helped locally. But this recent example featuring a BBC interviewee interrupted by his kids is not only a terrific example of grace under pressure, but a reminder that we’re all human, and some so-called mistakes are endearing.

Interviews 160

Interviews Media Local Privacy 160