PRSay

AUGUST 11, 2021

When pitching your clients as sources to newsletter writers, look for those “who provide new angles and analysis on breaking news,” advises Michael Smith, a staff writer who covers college athletics for the magazine and news site Sports Business Journal , which also offers subscription newsletters.

Media Relations 195

Media Relations Trends Media Newspapers 195

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

Film 127

Film Marketing Sports Hotels 127

PR for Anyone

JULY 14, 2021

It gives them more background and make their segment, interview, story have deeper meaning and connection. I went back to Steve Harvey and told them about it and this is what happened: This is the perfect example of why your story matters and why the media cares. Your story matters! Make sure you tell it.

Pitching 130

Pitching System How To Sports 130

PRSay

OCTOBER 27, 2020

As an example, he cited NBA Commissioner Adam Silver. Other sports leagues soon followed suit. In interviews, experts often default to the lingo they use in their day-to-day roles, forgetting that they’re speaking to a broader audience. Simplify the complex.

Crisis Management 125

Crisis Management Crisis Employee Conference 125

MaccaPR

DECEMBER 17, 2014

The best examples of fem-vertising are the ads that invite consumers to join their brand in creating equal opportunity in our society. For example, Always’ Like a Girl campaign hits the mark on one of the oldest double standards between genders: tagging acts of weakness with the colloquialism ‘like a girl.’ Source: Dove ).

Interviews 61

Interviews Marketing Consumer Advertising 61

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. The University of Kansas athletic department, for example. This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. How and why did you get into sports PR after a number of years on the agency side?

Sports 113

Sports Travel Television Journalism 113

PRSay

FEBRUARY 27, 2018

PRsay talked with Hanna Bolte, APR — co-chair of PRSA’s Entertainment and Sports Communications Section — about NBC’s VR feature, her favorite commercials, and how Olympic athletes can maintain their brand equity long after the closing ceremonies. This is their job interview for future sponsorships and opportunities.

Sports 72

Sports Communications Viral Fashion 72

Bianchi Biz Blog

AUGUST 7, 2023

For example, that I have a CDL I get to do all of our commercial truck test drives. The sports editor stormed out my first week on the job and the editor asked if I wanted to make my then-unpaid internship a paid one. I close all my interviews with “is there a question you feel I didn’t ask or anything else we need to talk about?”

Journalism 77

Journalism Meeting Newspapers Media 77

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. All kinds of things you’ve got sports starting. What advice can you give to either students or their parents. If you’re a chiropractor, talk about heavy backpacks. The opportunities are endless.

Pitching 130

Pitching Media Insurance Insurance 130

Barokas

MARCH 16, 2020

As an example, our client 98point6 is helping reduce the spread of COVID-19 by providing virtual, text-based primary care, and its Chief Medical Officer conducted a Facebook Live to answer patient questions. Creating company-wide messaging and response for how the pandemic impacts the business. .

Communications 88

Communications Case Study Conference Resources 88

PRSay

FEBRUARY 21, 2018

PRsay talked with Hanna Bolte, APR — co-chair of PRSA’s Entertainment and Sports Communications Section — about NBC’s VR feature, her favorite commercials, and how Olympic athletes can maintain their brand equity long after the closing ceremonies. This is their job interview for future sponsorships and opportunities.

Sports 94

Sports Communications Viral Fashion 94

Mindful Marketing

JULY 31, 2021

” Interviewers should be prepared to talk about their organization’s culture and point to specific examples. Promotion Timely Communication: This past spring a senior student of mine was interviewing with an organization. They also need to model it in their interactions with prospects.

Employee 119

Employee Marketing Interviews Healthcare 119

Cision

JANUARY 21, 2016

That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. To return to the roommate example, you may wear your roommate’s boots, but that doesn’t make you your roommate. It’s impossible. Inevitably, somebody’s shoes, dishes, or homework crosses the border.

Journalism 120

Journalism Brand Branding Content Marketing 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking. All four above examples have the elements of authenticity and audacity in common. Audacity can add authenticity.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

As we navigate the “relations” part of public relations, we can all use a primer on the value of business friendships, for example. The pieces cover the minutia of media relations with articles like “What are the Ground Rules for Recording a Media Interview” and other in-the-weeds topics. FiveThirtyEight.

Blogging 159

Blogging Pitching Fashion Sports 159

PRSay

MARCH 22, 2017

I watched interviews after the show to hear more about the mistake, and to my amazement, there weren’t any concrete answers — just confusion and several conspiracy theories. Mikolich is the founder of npm | pr and was the 2016 chair of PRSA’s Entertainment and Sports Professional Interest Section. Provide timely information.

Crisis 118

Crisis Sports Television Print 118

Maxim Behar

JUNE 12, 2024

For example, the parties use words like "strength" as abbreviations. Maxim: Why shouldn't a person post a sports photo? Watch the full interview here. Behar – an extensive range and many new political forces – green, social, orienting, and repositioning. I see nothing wrong with that. Host: Why exactly on the day of reflection?

Comparison 64

Comparison Policies Local Government 64

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. This can be someone who formerly covered sports but switched to entertainment months ago, or a writer who may have done one story on start-ups but primarily covers a regional beat.

Pitching 149

Pitching Sports Print Creativity 149

Cision

JUNE 9, 2016

Here’s an example of the three E’s in action. Making something newsworthy means having a “real person” to interview. For example, explain why you are taking on a construction project by yourself instead of hiring someone to do it or why the renovation needs to be done. Will it educate the audience? Does it have emotion ?

Pitching 120

Pitching How To Brand Branding 120

Stephen Waddington

FEBRUARY 24, 2019

Zencastr is a cloud based alternative that provides a Skype-like service for recording interviews. During the session we explored how to choose a dissertation topic, explored 20 areas of modern practice, and discussed how to land expert interviews. If you’ve got a smart phone you’ve got all the kit you need to record audio.

Skype 61

Skype Facebook Sports Interviews 61

Contently - Strategy

MARCH 11, 2020

I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. A great example of case study design done right is this urban farming piece from global design and innovation company IDEO.

Case Study 127

Case Study Study Video Writing 127

Mindful Marketing

JULY 17, 2021

For some it’s hundreds of dollars to see a sporting event or a Broadway show; for others it’s thousands of dollars to travel to a special destination for skiing or scuba diving. Airplanes and computers are two examples. I've been among the indulgers. One person who’s made that suggestion is senator Bernie Sanders.

Tourism 114

Tourism Travel Nonprofit Banking 114

PRSay

AUGUST 23, 2021

For example, a team of health care workers recently made the rounds at several of West Virginia’s coal mines and offered vaccines to miners on the job. The more the state collaborates with local and community pharmacies and other groups, the greater the likelihood that residents will want to receive the vaccine.

Communications 126

Communications Local Survey Transportation 126

Critical Mention

FEBRUARY 27, 2020

Telling a story – sharing your experiences and giving examples- allows viewers to experience emotions, which will make you memorable (think about the Google Ad in Super Bowl LIV). Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine.

Journalism 78

Journalism Social Media Radio Fashion 78

Mindful Marketing

JULY 4, 2020

Major corporations such as Unilever are also using facial expression technology in the labor market to assess job candidates’ facial and linguistic performance against information compiled from successful prior interviews. The issue outlined here is just one example of the insidious ways that racism operates in marketing.

Marketing 74

Marketing Pharmaceuticals System Policies 74

The Resolution Blog

AUGUST 5, 2019

We did an interview with Danny Bell and he said Netflix do most of their online marketing through memes but they do it on the down-low. When we’re promoting films for example, we don’t like to mention the film as weird as that sounds. Can you name some examples of brands on Instagram that are doing it well? Is that true?

Marketing 120

Marketing Film Instagram Video 120

Sword and the Script

JANUARY 23, 2018

To me, this is yet another example of what I referred to previously re: the need for marketers to have a label on everything. See these related interviews: Startup Marketing? I’ll look at eMarketer for research for example then go to WSJ or NYT. If you weren’t doing what you do now you’d be…doing in sports.

Marketing 69

Marketing Content Marketing Sports B2C 69

Buzzstream

SEPTEMBER 25, 2024

Britt and Jaclyn interview journalists and PRs from across the media landscape, amassing many insights into the pitch process. This is our first like two person interview. Uh, I was working on a story, um, yesterday, uh, about, you know, I’m, I like to use examples. Britt also runs the Digital PR Explained podcast.

Media 77

Media SEO Pitching Digital PR 77

5W PR

NOVEMBER 3, 2019

Consider the example of a Nike executive, Vanessa Garcia-Brito. As the vice president of purpose communications for the prominent sporting goods brand, Garcia-Brito says she treats her job as any professional athlete does and trains for it accordingly. What does this mean, exactly?

Education 68

Education Training Sports Software 68

Presspage

AUGUST 24, 2023

You need to be willing to explore, in the spirit of founder Ferry Porsche: “I couldn’t find the sports car of my dreams, so I built it myself.”. Discovering New Loyalty Porsche Nederland launched 'Discovered,' an online lifestyle magazine showcasing qualitative content such as documentaries, podcasts, and interviews to reach new audiences.

Storytelling 78

Storytelling Data YouTube Strategy 78

PRSay

JUNE 28, 2018

When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product. They train for their sport every day.

Exercises 101

Exercises Creativity Radio Resources 101

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. A great example is this post on “engagement journalism.” Boing Boing.

Blogging 170

Blogging Writing Creativity Storytelling 170

Maxim Behar

JUNE 28, 2023

This is a powerful driver of creativity, art, sport even, as there is much more control from different opinions and any one artist can get feedback for their product with great accuracy. A personal example of this is Hristo Stoichkov, how many negative messages were there about him by half the Bulgarian people.

Radio 52

Radio Film Sports Creativity 52

Konnect Agency

APRIL 20, 2021

In several interviews, Aniston has been a strong advocate for fitness and improving overall health. Another recent collaboration that sparked great attention is KRAVE’s partnership with action sports icon, olympian, and beloved athlete Shaun White, as an investor and global ambassador of this leading jerky brand.

Creativity 52

Creativity Brand Branding Product Launch 52

ISEBOX

SEPTEMBER 15, 2016

Imagine you’re a sports journalist, and you go to your already crazy crowded inbox to find a whole bunch of releases with titles like “10 MUST SEE HONEYMOON DESTINATIONS IN HAWAII” or “Microsoft Launches New Skype Emojis To Honor Game of Thrones”. If you though it was hilarious – say so. If you thought it was moving, tell them.

Skype 70

Skype Sports Writing Advertising 70

Cision

JUNE 1, 2017

When I started out two decades ago, there were very few females in the sports business. MP: The advice I received early was from my parents who both lead by example and told me to work hard and go the extra mile. But be prepared to present your case using examples. Fast forward two decades later, and I have thrived!

Sports 245

Sports Agency Industry Creativity 245

MaccaPR

APRIL 18, 2017

For example, here’s senior. New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Another great example is. As examples, here are the personal website for. Twitter A journalist’s. Loves Philip Roth and Ghostface Killah. clippings.me. Here’s the.

How To 121

How To YouTube Pitching LinkedIn 121