ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. This can be someone who formerly covered sports but switched to entertainment months ago, or a writer who may have done one story on start-ups but primarily covers a regional beat.

Pitching 149

Pitching Sports Print Creativity 149

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

As we navigate the “relations” part of public relations, we can all use a primer on the value of business friendships, for example. The pieces cover the minutia of media relations with articles like “What are the Ground Rules for Recording a Media Interview” and other in-the-weeds topics. FiveThirtyEight.

Blogging 159

Blogging Pitching Fashion Sports 159

PRSay

OCTOBER 27, 2020

As an example, he cited NBA Commissioner Adam Silver. Other sports leagues soon followed suit. In interviews, experts often default to the lingo they use in their day-to-day roles, forgetting that they’re speaking to a broader audience. Simplify the complex.

Crisis Management 128

Crisis Management Crisis Employee Conference 128

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . Because we offered interviews with not only our client but also the professional sports team president and another partner, the journalist had a first-person perspective on the impact from all sides. Can you share an example of one that worked? And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

PR for Anyone

JULY 27, 2024

For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. For example, a sports bar might promote viewing parties and special menus for different events. Think about how your business can relate to the event.

Media 130

Media Pitching Local Training 130

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. The University of Kansas athletic department, for example. This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. How and why did you get into sports PR after a number of years on the agency side?

Sports 113

Sports Travel Television Journalism 113

Cision

JANUARY 21, 2016

That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. To return to the roommate example, you may wear your roommate’s boots, but that doesn’t make you your roommate. It’s impossible. Inevitably, somebody’s shoes, dishes, or homework crosses the border.

Journalism 120

Journalism Brand Branding Content Marketing 120

PRSay

MARCH 22, 2017

I watched interviews after the show to hear more about the mistake, and to my amazement, there weren’t any concrete answers — just confusion and several conspiracy theories. Mikolich is the founder of npm | pr and was the 2016 chair of PRSA’s Entertainment and Sports Professional Interest Section. Provide timely information.

Crisis 119

Crisis Sports Television Print 119

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

Sports 54

Sports Social Media Instagram Media 54

MaccaPR

DECEMBER 17, 2014

The best examples of fem-vertising are the ads that invite consumers to join their brand in creating equal opportunity in our society. For example, Always’ Like a Girl campaign hits the mark on one of the oldest double standards between genders: tagging acts of weakness with the colloquialism ‘like a girl.’ Source: Dove ).

Interviews 61

Interviews Marketing Advertising Advertising 61

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. A great example is this post on “engagement journalism.” Boing Boing.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

JUNE 9, 2016

Here’s an example of the three E’s in action. Making something newsworthy means having a “real person” to interview. For example, explain why you are taking on a construction project by yourself instead of hiring someone to do it or why the renovation needs to be done. Will it educate the audience? Does it have emotion ?

Pitching 120

Pitching How To Brand Branding 120

PRSay

FEBRUARY 21, 2018

PRsay talked with Hanna Bolte, APR — co-chair of PRSA’s Entertainment and Sports Communications Section — about NBC’s VR feature, her favorite commercials, and how Olympic athletes can maintain their brand equity long after the closing ceremonies. This is their job interview for future sponsorships and opportunities.

Sports 94

Sports Communications Viral Fashion 94

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

Film 130

Film Marketing Sports Hotels 130

PR for Anyone

JULY 14, 2021

It gives them more background and make their segment, interview, story have deeper meaning and connection. I went back to Steve Harvey and told them about it and this is what happened: This is the perfect example of why your story matters and why the media cares. Your story matters! Make sure you tell it.

Pitching 130

Pitching System How To Sports 130

MaccaPR

APRIL 18, 2017

For example, here’s senior. New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Another great example is. As examples, here are the personal website for. Twitter A journalist’s. Loves Philip Roth and Ghostface Killah. clippings.me. Here’s the.

How To 121

How To YouTube Pitching LinkedIn 121

PRSay

FEBRUARY 27, 2018

PRsay talked with Hanna Bolte, APR — co-chair of PRSA’s Entertainment and Sports Communications Section — about NBC’s VR feature, her favorite commercials, and how Olympic athletes can maintain their brand equity long after the closing ceremonies. This is their job interview for future sponsorships and opportunities.

Sports 74

Sports Communications Viral Fashion 74

ImPRessions - Crenshaw Communications

APRIL 19, 2017

For example, a strong C-level LinkedIn profile and quality content relevant to prospective hires can enhance a company’s recruiting function. If all else fails, try sports. It offers opportunities to mix it up with guest posts, post video entries or interviews, and use graphics to illustrate insights. Invite commentary.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Mindful Marketing

JULY 31, 2021

” Interviewers should be prepared to talk about their organization’s culture and point to specific examples. Promotion Timely Communication: This past spring a senior student of mine was interviewing with an organization. They also need to model it in their interactions with prospects.

Employee 119

Employee Marketing Interviews Healthcare 119

Cision

FEBRUARY 24, 2016

In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. Nike’s partnership with Apple for the running community was a great early digital example of this. My guiltiest pleasure is…live sport. Drives my wife crazy.

Corporate 120

Corporate Sports Agency Reputation 120

PRSay

JUNE 28, 2018

When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product. They train for their sport every day.

Exercises 101

Exercises Creativity Radio Resources 101

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. My hobbies outside of work include…country music concerts, cooking and sporting events – especially ice hockey.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

PRSay

AUGUST 23, 2021

For example, a team of health care workers recently made the rounds at several of West Virginia’s coal mines and offered vaccines to miners on the job. The more the state collaborates with local and community pharmacies and other groups, the greater the likelihood that residents will want to receive the vaccine.

Communications 129

Communications Local Survey Transportation 129

Contently - Strategy

MARCH 11, 2020

I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. A great example of case study design done right is this urban farming piece from global design and innovation company IDEO.

Case Study 115

Case Study Study Video Writing 115

Maxim Behar

DECEMBER 11, 2024

Is our nation primarily united by sports, sports events, and sports figures from the past year? For instance, Carlos Nassar, a sports personality, ranks first. What stands out to me in the trends is the film for the Bulgarian football player Georgi Asparuhov, Gundi, which is tied to sports but goes beyond that.

Google 59

Google Sports Film Engineering 59

Barokas

MARCH 16, 2020

As an example, our client 98point6 is helping reduce the spread of COVID-19 by providing virtual, text-based primary care, and its Chief Medical Officer conducted a Facebook Live to answer patient questions. Creating company-wide messaging and response for how the pandemic impacts the business. .

Communications 88

Communications Case Study Conference Resources 88

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. All kinds of things you’ve got sports starting. What advice can you give to either students or their parents. If you’re a chiropractor, talk about heavy backpacks. The opportunities are endless.

Pitching 130

Pitching Media Insurance Insurance 130

The Resolution Blog

AUGUST 5, 2019

We did an interview with Danny Bell and he said Netflix do most of their online marketing through memes but they do it on the down-low. When we’re promoting films for example, we don’t like to mention the film as weird as that sounds. Can you name some examples of brands on Instagram that are doing it well? Is that true?

Marketing 120

Marketing Film Instagram Video 120

Polaris

MARCH 6, 2015

This curiosity, along with hours of research, hundreds of interviews, and the review of numerous academic papers, led Snow to find the common patterns within rapidly growing technology companies. the protagonist in Spielberg’s movie Catch Me If You Can , as an example.

Airlines 100

Airlines Viral Sports Ethics 100

Cision

MARCH 29, 2016

In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. My guiltiest pleasure is…taking a few hours off for my kids’ sports days or activities…oh the guilt, but I am learning to deal with it.

Local 120

Local Retail Newspapers Sports 120

Mindful Marketing

JULY 17, 2021

For some it’s hundreds of dollars to see a sporting event or a Broadway show; for others it’s thousands of dollars to travel to a special destination for skiing or scuba diving. Airplanes and computers are two examples. I've been among the indulgers. One person who’s made that suggestion is senator Bernie Sanders.

Tourism 114

Tourism Travel Nonprofit Banking 114

MaccaPR

JUNE 8, 2017

In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes. A guest who thinks of their interview as a conversation.

Radio 89

Radio Instagram Pitching Interviews 89

Cision

APRIL 6, 2016

In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. This is just one example of a framework you can use to create a content strategy for your employee program but there are several other considerations to think about when designing content for employees.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

SEPTEMBER 17, 2015

He also has worked in the paper’s news, sports and features departments as a writer and editor. She has interviewed Ray Bradbury, Junot Diaz and Donna Tartt and her work has appeared in the Los Angeles Times, The Baltimore Sun and The Independent in London. Additionally, Schoenberg likes lifestyle trends supported by examples. “If

Pitching 120

Pitching Report Insurance Insurance 120

Sword and the Script

JANUARY 23, 2018

To me, this is yet another example of what I referred to previously re: the need for marketers to have a label on everything. See these related interviews: Startup Marketing? I’ll look at eMarketer for research for example then go to WSJ or NYT. If you weren’t doing what you do now you’d be…doing in sports.

Marketing 68

Marketing Content Marketing Sports B2C 68

ISEBOX

SEPTEMBER 15, 2016

Imagine you’re a sports journalist, and you go to your already crazy crowded inbox to find a whole bunch of releases with titles like “10 MUST SEE HONEYMOON DESTINATIONS IN HAWAII” or “Microsoft Launches New Skype Emojis To Honor Game of Thrones”. If you though it was hilarious – say so. If you thought it was moving, tell them.

Skype 70

Skype Sports Writing Advertising 70

Critical Mention

FEBRUARY 27, 2020

Telling a story – sharing your experiences and giving examples- allows viewers to experience emotions, which will make you memorable (think about the Google Ad in Super Bowl LIV). Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine.

Journalism 78

Journalism Social Media Radio Fashion 78