PRSay

AUGUST 11, 2021

When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. With fewer newsrooms and journalists, media placements are more difficult and, therefore, more valuable.

Media Relations 197

Media Relations Trends Media Newspapers 197

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. For example, ‘This new zoning law is going to change X, Y & Z.’ The question I always get is what makes a good story?

Real Estate 223

Real Estate Local Pitching Media 223

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

Deirdre Breakenridge

OCTOBER 16, 2014

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. One of my best examples is from the early days of my career when I was an intern. I can’t remember the last time I felt comfortable or complacent about technology.

Big Data 250

Big Data Data Education International 250

Ishmael's Corner

SEPTEMBER 6, 2016

Journalism — particularly newspapers — has been trying to shift to video for years, often sputtering like a ’57 Chevy with a bad carburetor. The post Is This the Future of Newspaper Video? The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Newspapers 60

Newspapers Video Storytelling Journalism 60

PRSay

MARCH 19, 2021

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. Then came the internet and citizen journalism.

Ethics 174

Ethics Construction Television Radio 174

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. USA Today occupies a unique space in the exclusive club of top tier national newspapers. It’s easy to become razor-focused on the clients you serve.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? ” Run an ad in a newspaper and it needs to be labeled as an ad. Forbes “contributors” and other similar sources of information are a good example and I’ve straddled the line with this for some time. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

PRSay

NOVEMBER 7, 2019

I don’t think newspapers will exist as we know them, and TV will be changed a great deal, too. For example, reading the newspaper or seeing news on TV today, I can tell when someone has good knowledge of what they’re trying to convey. Challenges for communicators will also be different.

Public Affairs 151

Public Affairs Publicity Newspapers Storytelling 151

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The “shift” lies in the blog’s expert use of correspondents who explain how traditional media — newspapers, magazines, radio, TV, even music and movies, are dealing with digital and working in a more mobile, networked world. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Flack's Revenge

AUGUST 31, 2016

Back in the day we used to joke that every startup just wanted to be in the Wall Street Journal. The next section has examples. To a lesser extent newspapers like the New York Times and the Wall Street Journal. For example, one emailer mentioned a vendor site ( Cyware ). Thanks everyone! Getting really good ideas.

Reddit 136

Reddit Enterprise Wireless B2B 136

Flack's Revenge

FEBRUARY 2, 2017

major newspapers). Pretend journalism – claim to be a news source but is a curator (Daily Kos). Counterfeit sites – they make you think you are at ABC News.com, for example. He asked whether global warming, evolution or the latest gossip are examples. Make-believe news, like Macedonian sites.

Branding 120

Branding Brand Newspapers YouTube 120

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? region’s most widely circulated newspaper and the winner of 47 Pulitzer Prizes, for answers. Last year, for example, they launched “Big Story, Small Screen,” an app for the Apple Watch. We turned to The Washington Post , the D.C.

Newspapers 120

Newspapers Print Mobile Pitching 120

Cision

APRIL 26, 2016

For example, sure Snapchat is a new tool we have, and brands are beginning to successfully leverage it in their marketing efforts, but does it make sense for your current objective and situation to reach the audience you’re looking to target? My daily newspaper of choice is…The Wall Street Journal.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

NOVEMBER 21, 2017

It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Take a small coffee company, Candid Cup, for example. In today’s era, anyone with a smartphone can share news and by the time it makes it into the national papers and headlines, it’s far too late.

How To 149

How To Social Media B2C Television 149

Cision

MAY 24, 2016

My daily newspaper of choice is…the Wall Street Journal and the Daily Mail. Working for his administration early in my career, he continually reminded us that to whom much is given, much is required, and he is a powerful example of faith and service. Rapid Fire Round. My daily juxtaposition.

Nonprofit 149

Nonprofit Government Crisis Management Newspapers 149

PRSay

JUNE 18, 2019

One example of meeting the needs of social media: The guidance we added last year on how to “quote” emoji. What is the thought process at the AP behind making changes to longstanding style rules (like the change to writing out state names in datelines, for example)? We update Stylebook Online throughout the year. Newhouse School.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Rock the Status Quo

APRIL 8, 2016

It seems making the leap is very difficult for many – even in journalism. Look at newspaper “stories” today? I have one more idea to throw in the pot today… Looking at examples of what other’s do right is always a great way to learn. Three Stellar Examples of Storytelling.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

It seems making the leap is very difficult for many – even in journalism. Look at newspaper “stories” today? I have one more idea to throw in the pot today… Looking at examples of what other’s do right is always a great way to learn. Three Stellar Examples of Storytelling.

Storytelling 100

Storytelling Resources Journalism Examples 100

Cision

MAY 3, 2016

For example, is this a wire or a print story or both? How does your background in journalism give you an edge in managing media relations? For example, do you want to work in travel or financial services? My daily newspaper of choice is…the major dailies in the morning. Strategy is the key word in that question.

Pitching 0

Pitching Training Media Relations Newspapers 0

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Paul Business Journal, Twin Cities Business, Minnesota Business, MinnPost and more? "We

Newspapers 48

Newspapers Journalism Real Estate Agriculture 48

Prakkypedia

NOVEMBER 5, 2017

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. Media Week.

Media 76

Media Journalism Radio Print 76

Buzzstream

NOVEMBER 19, 2024

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines. Next, let’s look at traditional PR.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. It is rightly said that PR and journalism are interdependent. The Monday and Saturday papers will remain unaffected.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level.

SEO 94

SEO Google Storytelling Writing 94

The Resolution Blog

APRIL 23, 2018

Steph share’s an example; “I had a PR agency client that was regularly updating a coverage clip tracker. By placing your data neatly into these rows and columns, it makes it much easier for example to answer questions such as: ‘How many of our articles featured the brand name in the headline over the past quarter?’

Data 120

Data Measurement Examples Tools 120

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, it also includes some syndicated content from the Wall Street Journal, which I really enjoy. And, like many, I particularly enjoy the Sunday edition.

Corporate 148

Corporate Fashion Agency Travel 148

Maxim Behar

MAY 13, 2024

Twenty to twenty-five years ago, we fought for diversity of opinions on television and in newspapers. And I don't want to belittle the journalist profession - journalism is extremely responsible, influential, and highly qualified because it influences society. There is unlimited freedom. You, me, and many others own media.

Social Media 64

Social Media Newspapers Television Radio 64

PR Conversations

JANUARY 20, 2015

For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

Bad Pitch Blog

DECEMBER 15, 2014

Nine months ago, robo-journalism was in full effect when the LA Times used its Quakebot algorithm to report on an earthquake -- three minutes after it happened. It''s ironic to note the math of an algorithm is being used to generate the words of a newspaper article -- 108 of them in the above example.

Newspapers 77

Newspapers Customer Service Google Journalism 77

Cision

DECEMBER 7, 2015

Similarly, I read an article in the Wall Street Journal about Lindsay Graham’s use of the app Sidewire , a politics-only social media platform described as “ Twitter for politics.” For example, a press release or influencer communication referring back to the Quora answer is likely necessary.

Social Media 120

Social Media Reddit Media Twitter 120

Journalistics

MAY 26, 2015

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. One surprise from the report is the increased popularity of podcasting.

Newspapers 71

Newspapers Mobile Media Facebook 71

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Thus, we often find ourselves speaking with clients on what we’ll need to secure a hit in Fortune, Wall Street Journal , the New York Times, USA Today or any other top-tier outlet.

Media 100

Media B2B Data Pitching 100

Bianchi Biz Blog

OCTOBER 5, 2020

Perhaps one example is a story about Anthony Lewandowski, the controversial star engineer at Google who founded a self-driving trucks startup that was later acquired by Uber. How long have you been in journalism and how did you get started? Instead, it means I’ve spent time connecting the dots that had yet to be connected.

Transportation 91

Transportation Meeting Report Media 91