Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. Just like AI can be trained to write copy, AI can be trained to write code. For example, in my view, it was late for the AI race.

Software 176

Software Measurement B2B Training 176

Cision

JANUARY 15, 2016

That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion. Distribution. Story Type.

Journalism 120

Journalism Strategy Branding Brand 120

Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? The new site, SugarString (interesting name, right?), is full of original content produced solely by Verizon.

Journalism 140

Journalism Company Branding Brand 140

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. I never said this at the time, but now I can admit: I don’t really know what that means.

Interviews 296

Interviews How To Reddit Journalism 296

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. Sadly, the content explosion has led to a cheapening of writing and reporting.

Journalism 120

Journalism Local Data Mobile 120

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Cision

JANUARY 17, 2018

As an example, Thompson said he typically receives something like the following: “Hi Derek, I see you wrote about bitcoin. Would you like to write about how blockchain is changing the jewelry business? Please write about them?’ Write about it.’”. Because they are not useful. I read your article about bitcoin.

Pitching 215

Pitching Journalism Construction Writing 215

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Shared Media. Shared media is also known as social media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Sword and the Script

DECEMBER 26, 2023

On the downside, we’re seeing an increasing risk of deep fakes; for example, the recent Greta Thunberg ‘vegan grenade’ satire. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 211

Writing Communications Marketing B2B 211

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. For example, ‘This new zoning law is going to change X, Y & Z.’ Email is best to get it in writing.

Real Estate 223

Real Estate Local Pitching Media 223

Karen Freberg

NOVEMBER 15, 2020

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. However, this is not all of the writing we do as professors. Why do I bring this up?

Writing 105

Writing Chemicals Conference Resources 105

Communications Conversations

SEPTEMBER 26, 2014

For example, take the post about Microsoft’s “Garage” concept (titled “Inside Microsoft’s 24-Hour Idea Factory” ). The writing is fantastic. For those of you who write content for your company–when was the last time you actually spent time with the products or services you were writing about?

Storytelling 165

Storytelling Web Case Study Branding 165

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. But the most far-reaching recent example is that of Susan Fowler. ” Lepore writes, “Businesses have regulations, compliance departments, and inspections.

Corporate 272

Corporate Reputation Employee Policies 272

PRSay

AUGUST 11, 2021

Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. Newsletter writing has its own form that media pitches should fit. Photo credit: mclittlestock ].

Media Relations 197

Media Relations Trends Media Newspapers 197

Melissa Agnes

AUGUST 20, 2014

Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question. For example, my Intro to Public Relations class at Biola University in 2011 was #BUPR11. Then, I model what I expect.

Social Media 279

Social Media How To Infographics Media 279

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. For example, Soundcloud or YouTube embeds may load faster than a self-hosted audio or video files. An example would be: My son’s favorite animals (in no particular order). You know what bold is.

How To 308

How To Tools SEO System 308

The Stalwart Blog

JUNE 24, 2014

Use a Journal. I’ve found it very beneficial to use a journal during my internship. I recently purchased a journal, and I am now using it to record my experience. It is very beneficial to write everything down because as the weeks pass, important information is easily lost. Make Goals. Ask Questions.

Journalism 127

Journalism Marketing Interviews Internal 127

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. Posts run the gamut from writing advice like “How to Write Clickworthy – but Clickbaity – Content” to marketing your efforts with topics like “What’s the Difference Between Promotion and Distribution Strategies in Digital Marketing? Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

JUNE 15, 2017

For example, in the food category, consider ethnic staple ingredients and multi-generational household habits. For example, in earned media, although there may be a Spanish-language spokesperson, “what is the impact specific to Hispanics that makes it newsworthy?” It is complex, yet simple. It’s about certain details.

Automotive 245

Automotive Resources Consumer Strategy 245

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

JUNE 30, 2016

My love of writing, interest in people and curiosity about the world drew me to PR. I was a journalism major in college, but it was really more about the writing than about being a reporter. Good news for a former journalism student! Please, please, please, make sure to hone your writing skills and proofread your work!

Technology 149

Technology Nonprofit Journalism Creativity 149

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write.

Study 180

Study Communications Survey Pitching 180

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. These are not isolated examples.

Journalism 69

Journalism Branding Brand Advertising 69

PR Job Coach

JULY 29, 2011

According to a recent article in The Wall Street Journal , “More than one in three of the unemployed were out of work for at least a year in a handful of U.S. What do you for a hobby: collect stamps, ride a motorcycle, write poetry or sample every restaurant in town? Consider different business models for monetizing your hobby.

How To 180

How To Leadership Government Reputation 180

Doctor Spin

OCTOBER 16, 2024

An example of this paradox is the halo effect , where physical attractiveness becomes an asset for a spokesperson. Journal of … Continue reading Examples of the Paradox of Prominence The paradox of prominence seems to be an inherent aspect of human interest dynamics. Journal of Personality and Social Psychology, 82(6), 878–902.

eBook 52

eBook Journalism Analytics Privacy 52

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? Forbes “contributors” and other similar sources of information are a good example and I’ve straddled the line with this for some time. I definitely think that it is. And, in fact, I think the bar is being raised here.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

AUGUST 13, 2015

Social media has shifted the state of the media , especially in regards to how journalists source, write and promote their stories. By analyzing the perceptions and attitudes of over 3,000 journalists from 11 countries, Cision’s “ 2015 Global Social Journalism Study ” emphasizes the change in journalists’ opinion.

Social Media 120

Social Media Journalism Media Study 120

Buzzstream

NOVEMBER 21, 2024

Below, you can see examples of the hot topics of the week. Finding great digital PR examples , campaigns and resources takes a lot of work and time. However, as you can see below, Mark does an excellent job of backing up his strategies with real-life examples. This newsletter is an invaluable tool for inspiring and ideating.

Digital PR 62

Digital PR SEO Web Resources 62

PRSay

MAY 12, 2023

When writing about the annual United Way kickoff, talk to someone who donates each year or who volunteers at an organization United Way supports. For example, can you take the reader into the room when the executive team arrived at a decision? For example, can you identify a “hero” in your story? So, talk to people.

Employee 151

Employee Communications Storytelling Corporate 151

Ishmael's Corner

JULY 19, 2020

PR: “What are the chances that you’ll write about this pitch?” Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. Journalist: “Not good” PR: “You mean not good like one out of a hundred?”

Pitching 192

Pitching Storytelling Media Writing 192

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. For example, it never jumped on the earned media attribution bandwagon, because it didn’t see a clear path to sales.

Survey 179

Survey Software B2B Pitching 179

PRSay

SEPTEMBER 1, 2017

While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. For example, this month BEPS is sponsoring the webinar “The Ethical Expectations of Leadership.”. In support of this view, Meng et al. Pursue the APR.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

PRSay

JUNE 18, 2019

One example of meeting the needs of social media: The guidance we added last year on how to “quote” emoji. What is the thought process at the AP behind making changes to longstanding style rules (like the change to writing out state names in datelines, for example)? If you spot an error, please let us know! Newhouse School.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Later in this post, I will present several examples of reactive PR.

Pitching 62

Pitching Trends Google Data 62

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 5/ Think social media - Write pertinent and quality content; it will drive sharing and engagement.

Mobile 153

Mobile SEO Web Training 153