Cision

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Look at magazine covers for great hook examples. Make your business newsworthy. Last is the “hook.”

Social Media 167

Social Media Media Local Pitching 167

Agility PR Solutions

NOVEMBER 3, 2024

The local news is quickly drifting out of our grasp as a society, as it becomes harder and harder for these outlets to stay afloat financially—or after financial firms buy, gut and sometimes shut them down.

Local 113

Local Publicity Financial How To 113

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In B2B PR, we draft press releases for new products, new hires, acquisitions or partnerships, or funding, for example. Or, it may well be a local announcement, or a highly visual one, so plan accordingly. For example, a media alert can be sent to the local broadcast outlets, weekly magazines and daily newspapers. .

Media 296

Media Local Product Launch Newspapers 296

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice searches also often have a strong local intent, such as finding nearby businesses or services. PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search. FAQ pages, for example, are very useful.

SEO 339

SEO Reputation Local Consumer 339

Onclusive

AUGUST 3, 2021

For example, if one of your organizational goals is to be “first in the market,” you must clearly define your market, e.g. if there are any specific parts of the market you’re focusing on. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Branding 370

Branding Brand Media Measurement 370

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 79

Local SEO Strategy How To 79

Cision

AUGUST 23, 2017

Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier.

Privacy 294

Privacy Media Telecommunications Conference 294

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. Also, local news continues to be relevant. nearly nine in 10 residents follow local news closely – and about half do so very closely.

Public Affairs 227

Public Affairs Local Education Policies 227

Cision

MARCH 7, 2017

For example, AKA Media’s first outreach was scheduled well before the event took place and included a video of the All-American Soap Box Derby Championship Race from the previous year to showcase a tangible example of what influencers could expect to see this year. This was the first step of a well-planned outreach strategy.

Case Study 197

Case Study Sports Pitching Local 197

Cision

SEPTEMBER 1, 2016

Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs. Doing so can bolster your reputation and establish positive relationships with local audiences.

Local 216

Local Government Community Corporate 216

ImPRessions - Crenshaw Communications

APRIL 20, 2020

It’s also increasing grants to small businesses, letting companies fundraise on their own pages, and introducing a place for people to discover digital gift cards for their favorite local restaurants and businesses. Intuit’s QuickBooks, for example, has teamed with GoFundMe for a small business relief fund.

Branding 284

Branding Brand Small Business Retail 284

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Take this week’s solar eclipse, for example. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. Leverage the local angle. Local hoteliers and restaurants offering tourist specials saw media coverage like never before. Press never seem to tire of this twist.

Hotels 200

Hotels Local Interviews Viral 200

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression.

Media 294

Media Trade Shows Travel Interviews 294

Melissa Agnes

OCTOBER 16, 2014

Other examples are the military, when academy graduates become officers with little or no time in the ranks. Examples are firefighters, military officers, police officers, search and rescuers, and social workers. As seasoned veterans, they could see how dysfunctional our emergency management agencies have become at the local level.

Education 270

Education Government Policies Wikipedia 270

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. During the next few months (assuming Cision will have me back!

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

JUNE 22, 2017

For example, a PSA from a national oncology organization about prostate cancer is obviously very different from a New England-based educational foundation PSA centered around the dangers of screen time for preschoolers. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts.

Publicity 224

Publicity Real Estate Nonprofit Television 224

The Proactive Report

SEPTEMBER 3, 2024

This works perfectly for locally targeted keywords, and just as well for broader, nationally targeted keywords. For example, let’s say you’re a heating and cooling company in Phoenix, and you’ve spent the past six months doing SEO to get on page one for the search term “heating phoenix”. That’s one in three people.

SEO 246

SEO Engineering Google YouTube 246

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

For example, Street Fight covering local marketing, commerce and advertising may not generally be considered a top-tier outlet, but for our client Uberall , Street Fight is a very valuable trade and always gets the attention of audiences who count. .

Media 310

Media Retail B2B Journalism 310

Cision

MAY 18, 2017

Not all of those people were necessarily looking for a hotel, but if they mentioned planning a trip and had a bio located outside of the region, similar to the LinkedIn Group discussion example above, there was enough context to initiate a targeted conversation that could generate a lead. Social signals are a good example of this.

How To 198

How To Instagram Social Media LinkedIn 198

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

For example, the use of newsletters has ramped up in the last year. Recently, we sent out a pitch offering our client LiveIntent , to discuss the importance of local newspapers and their email newsletters amid changes due to COVID-19.

Pitching 333

Pitching Case Study Leadership Data 333

PR for Anyone

JULY 27, 2024

For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story.

Media 130

Media Pitching Local Training 130

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. Many local chapters have working groups for new and young professionals. I think it’s fair to say that today’s global marketplace calls for a mix of generalists and specialists. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. For example, in the food category, consider ethnic staple ingredients and multi-generational household habits. It is complex, yet simple.

Automotive 245

Automotive Resources Consumer Strategy 245

PRSay

JANUARY 8, 2019

For example, who are the people being helped by your nonprofit’s programs, and what are their stories? Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

JUNE 8, 2017

For example, Nardi Media, a boutique agency located in Washington D.C., I have access to all major media outlets as well as local or niche outlets that I may not have known about,” said Ashley Bernardi, founder & publicity director at Nardi Media.

Pitching 225

Pitching Print Conference Local 225

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. Are You Finding Fake Media Sickening?

How To 279

How To Media Pitching Creativity 279

PRSay

MARCH 18, 2020

For example, a producer recently told us that they’re specifically looking for medical stories unrelated to the virus this week, and we’ve found that strong, timely pieces with a news hook can still find a home. The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.”

Resources 214

Resources Pitching Television Radio 214

PR for Anyone

OCTOBER 19, 2021

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . If it’s a national study, use that and bring it home as to what it means for your local real estate market?

Real Estate 130

Real Estate How To Publicity Insurance 130

Communications Conversations

APRIL 21, 2020

Consider: Commenting on local professional super networkers posts. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). For example, here’s what I would write if I were looking for a job right now: “Hey, my name’s Arik. And, it worked. Your story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Cision

JUNE 16, 2017

COMPANY REBRAND EXAMPLE. They can help answer questions and address concerns locally while championing the brand to employees who may be attached to old messaging. Requirements. Name change in copyright – bottom of page. About Us page. New images. Some rebrands are born out of backlash.

Communications 250

Communications How To Telecommunications Employee 250

ReimaginePR

JULY 25, 2018

A great example is Google Analytics. Examples include WordPress or Squarespace. Other examples include subscribers and sign-up’s. Moz Local Listing Score. Algorithm – the program the search engines use to determine what pages show up for any given search query. Search queries – what users type into the search box.

SEO 211

SEO Tools Engineering Google 211

PRSay

DECEMBER 10, 2021

For example, this week, Ford Motor Co. As much as possible, make workplace decisions based on specific, widely available data such as a sustained rise or fall in local coronavirus infections. As they grapple with these questions, companies and their staffs are reevaluating the best ways to move forward. Don’t treat every team the same.

Employee 193

Employee Policies Agency Study 193

Melissa Agnes

NOVEMBER 19, 2014

For example, some threats might include: financial earnings, reputation, human life, or physical assets. In wanting to volunteer for a position as a tactical medic/doctor on a local SWAT team, he attended the two-week school alongside veteran police officers, detectives, and sergeants. The Doctor in SWAT School.

Crisis Management 266

Crisis Management Crisis System Policies 266

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For example, India’s digital ecosystem is rapidly evolving, with high mobile-phone penetration and increasingly connected devices. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. Understand market tech trends. This resulted in huge success.

Mobile 156

Mobile Local Technology Social Media 156