Onclusive

AUGUST 10, 2021

A good example of implementing this tactic is Monster, who conducts surveys amongst job seekers and employers and then tells its stories using data and insights from these surveys. Another excellent example is Sophos, who consistently provides information on current hacking issues and some of their peers being the targets of cyberattacks.

Strategy 418

Strategy Survey Automotive Data 418

PR for Anyone

MARCH 24, 2020

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Publicity 331

Publicity Television Local Pitching 331

Cision

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Look at magazine covers for great hook examples. Make your business newsworthy. Last is the “hook.”

Social Media 167

Social Media Media Local Pitching 167

5W PR

FEBRUARY 8, 2025

This goes far beyond surface-level translation – it requires deep knowledge of local customs, values, and communication styles. Take McDonald’s approach in India as an example. The company completely reimagined its menu and messaging to align with local dietary preferences and cultural norms.

Local 78

Local Training Data Consumer 78

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Here are examples of prior newsletters and heres where to subscribe. Libby is a free app that connects to my local public library system (and probably yours too).

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In B2B PR, we draft press releases for new products, new hires, acquisitions or partnerships, or funding, for example. Or, it may well be a local announcement, or a highly visual one, so plan accordingly. For example, a media alert can be sent to the local broadcast outlets, weekly magazines and daily newspapers. .

Media 296

Media Local Product Launch Newspapers 296

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice searches also often have a strong local intent, such as finding nearby businesses or services. PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search. FAQ pages, for example, are very useful.

SEO 339

SEO Reputation Local Consumer 339

5W PR

NOVEMBER 11, 2024

Showcase a deep connection to the local community and culture. Offer experiences that allow guests to immerse themselves in the local way of life, such as cooking classes, guided tours, or cultural events. Focus on Local SEO to Increase Online Visibility Ensure the website is mobile-friendly and includes relevant keywords.

Hotels 78

Hotels Local Travel Marketing 78

Onclusive

AUGUST 3, 2021

For example, if one of your organizational goals is to be “first in the market,” you must clearly define your market, e.g. if there are any specific parts of the market you’re focusing on. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Branding 370

Branding Brand Media Measurement 370

5W PR

JANUARY 17, 2025

For example, a destination known for its stunning natural beauty could create a targeted campaign for hikers and outdoor enthusiasts, showcasing challenging trails, scenic viewpoints, and opportunities for wildlife viewing. Give voice to local residents and businesses. Generic brochures and stock photos are no longer enough.

Tourism 78

Tourism Travel Marketing Local 78

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

Sword and the Script

SEPTEMBER 24, 2024

For example, offer a percentage discount, early access to new features or free training. Local groups – often facilitated through platforms like Meetup – are another opportunity. For example, a moderated discussion doesn’t require a presentation. Get creative and be sure the sales team is involved in developing the plays.

B2B 142

B2B Case Study Study Conference 142

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier.

Privacy 294

Privacy Media Telecommunications Conference 294

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. Also, local news continues to be relevant. nearly nine in 10 residents follow local news closely – and about half do so very closely.

Public Affairs 227

Public Affairs Local Education Policies 227

Cision

MARCH 7, 2017

For example, AKA Media’s first outreach was scheduled well before the event took place and included a video of the All-American Soap Box Derby Championship Race from the previous year to showcase a tangible example of what influencers could expect to see this year. This was the first step of a well-planned outreach strategy.

Case Study 197

Case Study Sports Pitching Local 197

Sword and the Script

FEBRUARY 18, 2025

At a high level, for example, the difference between consumer and business tech is easy to see. To that end, you cant effectively identify an audience through a database (thats been compiled on the cheap by a tech company that uses underpaid offshore help and who does not understand the lingo, slang, issues, or the culture of a local market).

Media 129

Media Pitching Media Relations Strategy 129

Cision

SEPTEMBER 1, 2016

Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs. Doing so can bolster your reputation and establish positive relationships with local audiences.

Local 216

Local Government Community Corporate 216

5W PR

MARCH 29, 2025

For example, Vail Resorts saved over $2.5 Wolf Creek Ski Area in Colorado provides an instructive example – they became the first resort to power operations entirely through renewable energy. Their gravity-fed snowmaking system reduces water and energy use by 30% compared to traditional methods.

Energy 78

Energy Education Employee Training 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Take this week’s solar eclipse, for example. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. Leverage the local angle. Local hoteliers and restaurants offering tourist specials saw media coverage like never before. Press never seem to tire of this twist.

Hotels 200

Hotels Local Interviews Viral 200

5W PR

FEBRUARY 28, 2025

For example, Asian markets often prefer indirect communication and value relationship-building before business discussions. Successful adaptation requires research into local customs, business practices, and communication preferences. Different regions respond to varying communication styles.

International 78

International Internal Crisis Management Technology 78

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression.

Media 294

Media Trade Shows Travel Interviews 294

Melissa Agnes

OCTOBER 16, 2014

Other examples are the military, when academy graduates become officers with little or no time in the ranks. Examples are firefighters, military officers, police officers, search and rescuers, and social workers. As seasoned veterans, they could see how dysfunctional our emergency management agencies have become at the local level.

Education 270

Education Government Policies Wikipedia 270

5W PR

NOVEMBER 7, 2024

” Singapore Another notable example is Marina Bay Sands in Singapore. Local officials have focused on improving infrastructure, attracting new businesses, and promoting family-friendly entertainment to revitalize the city. Atlantic City Closer to home, Atlantic City has been undergoing a renaissance in recent years.

Marketing 78

Marketing Fashion Sports Reputation 78

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. During the next few months (assuming Cision will have me back!

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

JUNE 22, 2017

For example, a PSA from a national oncology organization about prostate cancer is obviously very different from a New England-based educational foundation PSA centered around the dangers of screen time for preschoolers. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts.

Publicity 224

Publicity Real Estate Nonprofit Television 224

The Proactive Report

SEPTEMBER 3, 2024

This works perfectly for locally targeted keywords, and just as well for broader, nationally targeted keywords. For example, let’s say you’re a heating and cooling company in Phoenix, and you’ve spent the past six months doing SEO to get on page one for the search term “heating phoenix”. That’s one in three people.

SEO 246

SEO Engineering Google YouTube 246

5W PR

DECEMBER 24, 2024

Example Brands Several alcohol brands have successfully implemented sustainable practices and eco-friendly packaging solutions. They utilize renewable energy, reduce waste, and source local ingredients. BrewDog is a Scottish craft brewery renowned for its commitment to sustainability.

Branding 78

Branding Brand Marketing Energy 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

For example, Street Fight covering local marketing, commerce and advertising may not generally be considered a top-tier outlet, but for our client Uberall , Street Fight is a very valuable trade and always gets the attention of audiences who count. .

Media 310

Media Retail B2B Journalism 310

Cision

MAY 18, 2017

Not all of those people were necessarily looking for a hotel, but if they mentioned planning a trip and had a bio located outside of the region, similar to the LinkedIn Group discussion example above, there was enough context to initiate a targeted conversation that could generate a lead. Social signals are a good example of this.

How To 198

How To Instagram Social Media LinkedIn 198

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

Buzzstream

JANUARY 21, 2025

For example, OpenAI openly disclosed the dataset they used to train GPT-2 (we are on GPT-4 now). Advance (Cond Nast, Advance Local) 79 silive.com Advance (Cond Nast, Advance Local) 80 syracuse.com Advance (Cond Nast, Advance Local) 80 glamourmagazine.co.uk What Datasets Do LLMs Use? AxelSpringer 20 blau-magazin.de

Data 71

Data Local Groups Corporate 71

Prowly

FEBRUARY 3, 2025

Examples of brand recognition You don't have to look far and wide for examples of brand recognition. These brand recognition examples have one thing in common: you immediately know what brand it is based on some of the cues above. For example, logos, jingles, slogans, and similar artifacts. Nike The swoosh symbol.

Branding 104

Branding Brand How To Measurement 104

PR for Anyone

JULY 27, 2024

For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story.

Media 130

Media Pitching Local Training 130

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. Many local chapters have working groups for new and young professionals. I think it’s fair to say that today’s global marketplace calls for a mix of generalists and specialists. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

5W PR

MARCH 22, 2025

For example, when Whistler Blackcomb expanded its adaptive program in 2019, they issued detailed press releases explaining how new equipment would benefit different types of skiers. Media outreach plays a vital role in promoting adaptive programs. Social media provides an excellent platform for sharing quick updates and visual content.

Strategy 78

Strategy Sports Training Transportation 78

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. For example, in the food category, consider ethnic staple ingredients and multi-generational household habits. It is complex, yet simple.

Automotive 245

Automotive Resources Consumer Strategy 245