Contently - Strategy

AUGUST 28, 2019

Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants. You want to discover this place like a local would, right?

Travel 91

Travel Content Marketing Examples Airlines 91

Agility PR Solutions

NOVEMBER 25, 2019

In fact, 86 percent of consumers report reading reviews for local businesses and most read up to 10 reviews before trusting a local […]. The post How to respond to negative reviews (with examples & templates) appeared first on Agility PR Solutions.

Examples 68

Examples How To Local Consumer 68

PR for Anyone

JULY 27, 2024

For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story.

Media 130

Media Pitching Local Training 130

Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. A classic example is “color” versus “colour.” For example, in western cultures, the owls are a symbol of wisdom.

Local 65

Local How To Internal International 65

5W PR

NOVEMBER 11, 2024

Showcase a deep connection to the local community and culture. Offer experiences that allow guests to immerse themselves in the local way of life, such as cooking classes, guided tours, or cultural events. Focus on Local SEO to Increase Online Visibility Ensure the website is mobile-friendly and includes relevant keywords.

Hotels 78

Hotels Local Travel Marketing 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice searches also often have a strong local intent, such as finding nearby businesses or services. PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search. FAQ pages, for example, are very useful.

SEO 339

SEO Reputation Local Consumer 339

Communications Conversations

NOVEMBER 30, 2021

has become my personal e-newsletter that’s full of local jobs, events, recognition and articles, posts and stories I’ve found interesting from the last week. Second story: My daughter, who’s a freshman at a local high school here in Minneapolis/St. I send it out every Friday morning. But, I continue to show up.

Examples 74

Examples Meeting Local Leadership 74

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In B2B PR, we draft press releases for new products, new hires, acquisitions or partnerships, or funding, for example. Or, it may well be a local announcement, or a highly visual one, so plan accordingly. For example, a media alert can be sent to the local broadcast outlets, weekly magazines and daily newspapers. .

Media 296

Media Local Product Launch Newspapers 296

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Local vs. national. Are you pitching local news or national? For local affiliates, it’s best to tie the story into a local angle, as that’s what local outlets cover.

Local 323

Local Pitching Print Interviews 323

HMA Public Relations

JUNE 3, 2020

The post Leadership by Example appeared first on HMA Public Relations. Intelligence, courage and excellence are just a few of the many skills great leaders embody. During these uncertain times, we turn to those leaders to advise us on what to do. Follow the link to read more!

Examples 41

Examples Leadership Publicity Local 41

The Proactive Report

SEPTEMBER 3, 2024

This works perfectly for locally targeted keywords, and just as well for broader, nationally targeted keywords. For example, let’s say you’re a heating and cooling company in Phoenix, and you’ve spent the past six months doing SEO to get on page one for the search term “heating phoenix”. That’s one in three people.

SEO 246

SEO Engineering Google YouTube 246

Contently - Strategy

AUGUST 22, 2019

Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years. Take the brand’s annual back to school report for example. The post 5 Incredible Examples of Content Marketing From Banks and the Finance Industry appeared first on Contently.

Banking 107

Banking Content Marketing Examples Industry 107

Onclusive

AUGUST 10, 2021

A good example of implementing this tactic is Monster, who conducts surveys amongst job seekers and employers and then tells its stories using data and insights from these surveys. Another excellent example is Sophos, who consistently provides information on current hacking issues and some of their peers being the targets of cyberattacks.

Strategy 418

Strategy Survey Automotive Data 418

PR for Anyone

MARCH 24, 2020

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Publicity 331

Publicity Television Local Pitching 331

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country.

Strategy 78

Strategy Branding Brand How To 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier.

Privacy 294

Privacy Media Telecommunications Conference 294

5W PR

NOVEMBER 7, 2024

” Singapore Another notable example is Marina Bay Sands in Singapore. Local officials have focused on improving infrastructure, attracting new businesses, and promoting family-friendly entertainment to revitalize the city. Atlantic City Closer to home, Atlantic City has been undergoing a renaissance in recent years.

Marketing 78

Marketing Fashion Sports Reputation 78

Shift Communications

SEPTEMBER 26, 2016

On the premises, we see comparatively few people talking about local occurrences, other than local bands and festivals. We know, for example, that they are there to work remotely or study, but we don’t know whether or not they successfully did so. Acts : what do the actors say they’re doing? Working remotely. Christopher S.

Study 60

Study Examples Local Television 60

PR for Anyone

OCTOBER 19, 2021

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . If it’s a national study, use that and bring it home as to what it means for your local real estate market?

Real Estate 130

Real Estate How To Publicity Insurance 130

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Community Relations Engaging with local communities enhances a brand’s reputation and creates goodwill.

Consumer 78

Consumer Branding Brand Crisis Management 78

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Buzzstream

SEPTEMBER 27, 2024

For example we work with a large gambling brand in the US where we have already seen large success looking at the odds of which presidential candidate will win.” For example, if you were a travel company in Florida, you couldn’t create a post about the election’s impact on the economy. They print business cards.

Digital PR 118

Digital PR Pitching Radio Google 118

The Hoyt Organization

AUGUST 23, 2024

For example, using lighting alternatives with LED bulbs is a simple way to reduce energy consumption as these bulbs use significantly less energy than regular bulbs. You can still be sustainable by composting food waste or donating the leftover produce to local charities or food banks. Another big conservation area is energy.

Hotels 87

Hotels Industry Energy Local 87

Onclusive

AUGUST 3, 2021

For example, if one of your organizational goals is to be “first in the market,” you must clearly define your market, e.g. if there are any specific parts of the market you’re focusing on. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Branding 370

Branding Brand Media Measurement 370

PR in High Definition

FEBRUARY 22, 2024

And what about local cultural context? So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs? Directly translating content from English into a target language is rarely enough; linguistic subtleties and local context are crucial.

Local 62

Local Leadership Viral Creativity 62

Buzzstream

JULY 16, 2024

For example, learning that your city is the worst city for bed bug infestation , or TomTom’s cities with the Worst Traffic. Brand Awareness Lastly, if every local publication doesn’t include a link, the awareness and exposure you gain through the brand mentions can still send quality branded traffic to your website.

Study 62

Study Pitching How To Data 62

The Hoffman Agency

NOVEMBER 19, 2024

As Dickson Seow , an international communications consultant who has held senior roles at Apple, Discord, Google, PayPal and Twitter pointed out, “you can have a common product offering in all markets and still be able to position your product in culturally relevant ways to tell your local story in each market”.

Local 36

Local Strategy How To Agency 36

PRSay

MAY 23, 2023

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.

Nonprofit 148

Nonprofit Local Training Media Training 148

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences.

Marketing 92

Marketing Local Crisis Management Internal 92

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

SEPTEMBER 3, 2024

Local focus Consider local radio and TV for targeted campaigns. For example, promote social media content through TV commercials or vice versa. Email marketing Build an email list and nurture relationships with subscribers. Email marketing often offers a high ROI compared to other channels.

Branding 78

Branding Brand Media Print 78

Wadds Inc.

OCTOBER 19, 2024

For example, this could involve investing in robotics and AI-driven manufacturing processes. To address this, the Government plans to work with Mayoral Combined Authorities to develop 10-year Local Growth Plans. This includes MPs, unions, trade organisations and regional, local, and devolved Government partners.

Government 98

Government Industry Strategy Energy 98

PRSay

APRIL 29, 2024

So, I signed up for the OCPRSA APR preparation program, a weekly meeting in the evening for several weeks where we learned about different elements of accreditation, discussed what campaign or project examples we would use for our panel presentations, worked on those presentations, practiced for them and the test.

Telecommunications 87

Telecommunications Publicity Local Ethics 87

5W PR

JUNE 29, 2023

When a product gains popularity locally, brands consider expanding their market. By Nature from New Zealand is an example of a brand that has successfully expanded its beauty products to every market across the globe. Localization involves adapting a product for a specific market, which goes beyond language translation.

Local 78

Local Resources Analytics Employee 78

Solo PR Pro

NOVEMBER 28, 2023

Offering an experience — like tickets to a sought-after event, a reservation at a renowned restaurant, or a voucher for a unique local experience — can create memorable moments for your client. For example, a nice microphone can be a great gift for a client starting a podcast in 2024.

Local 96

Local Travel Print Groups 96

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

Contently - Strategy

OCTOBER 3, 2024

BrightLocal BrightLocal is a crucial tool for B2B marketers focusing on local SEO , offering a comprehensive suite tailored to enhance local search visibility. Its local SEO audit helps identify issues that could hinder your visibility, allowing for quick optimization to boost search rankings.

SEO 80

SEO Content Marketing B2B Tools 80