PR for Anyone

MARCH 24, 2020

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Publicity 331

Publicity Television Local Pitching 331

Stephen Waddington

DECEMBER 4, 2019

But this isn’t the only example of misrepresentation by the Lib Dems during the General Election campaign. Fake local newspapers The most blatant example of media manipulation by the Lib Dems is campaign leaflets that look like local newspapers. It was subsequently cited by The Guardian.

Newspapers 80

Newspapers Media Local Radio 80

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 187

Communications Journalism Advertising Advertising 187

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 For example, Colorado Public Radio recently laid off some staff, but that doesn’t mean they won’t be producing news.

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Media Radio Print Newspapers 103

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. USA Today occupies a unique space in the exclusive club of top tier national newspapers. If a trend is more regional, is it happening elsewhere?

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations. Stay Informed and Agile: 1.

Marketing 92

Marketing Local Crisis Management Internal 92

Communications Conversations

JUNE 15, 2021

In fact, according to one Wired article , 76 percent of American newspapers used a paywall in 2019, up from 60 percent just two years before. Let’s examine–and let’s start with one of the pubs she listed in her example: the Dallas Morning News. And, it’s not just the New York Times’ of the world either.

Media 179

Media Newspapers SEO Local 179

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

For example, the use of newsletters has ramped up in the last year. Recently, we sent out a pitch offering our client LiveIntent , to discuss the importance of local newspapers and their email newsletters amid changes due to COVID-19.

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Pitching Case Study Leadership Data 333

Bianchi Biz Blog

AUGUST 7, 2023

I was the news editor of a small daily newspaper in Alabama. My wife worked for the same newspaper at the time, and she stopped by their house to pick up some photos that we ran with the story, and she was warmly greeted. For example, that I have a CDL I get to do all of our commercial truck test drives. Uniqueness.

Journalism 78

Journalism Meeting Newspapers Automotive 78

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. National and local media in attendance were from CNBC, CNET Roadshow, PBS Newshour, Mashable, Forbes and local TV stations, generating more than 120 editorial feature/news articles.

Local 98

Local Newspapers Sports Video 98

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August.

Pitching 130

Pitching Media Insurance Insurance 130

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

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Media Relations Pinterest Media Newspapers 79

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Shared Media. Shared media is also known as social media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth.

Small Business 102

Small Business Community Local Social Media 102

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

PRSay

JANUARY 8, 2019

For example, who are the people being helped by your nonprofit’s programs, and what are their stories? Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? If so, how?

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Storytelling Media Nonprofit Government 163

PR in High Definition

OCTOBER 30, 2023

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. However, social media platforms are now the town square. Fundamentally, David Beckham was a great footballer.

Reputation 62

Reputation Fashion Newspapers Social Media 62

Shift Communications

NOVEMBER 5, 2014

For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. click to tweet this. How much should you budget and plan for measurement?

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Measurement Insurance Insurance Newspapers 159

PR Fuel

MAY 12, 2022

Send an invite to local news agencies, and you could get a significant boost in publicity if they come along and write news about your business. They are written in such a way that newspapers and media outlets could use them verbatim if they chose to write about your news. They are ideal for your local media contacts.

Media 105

Media Local Tools Report 105

Stephen Waddington

OCTOBER 18, 2018

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. It’s an approach rooted in PRs and listening to the local environment. Airtable , Asana and Trello are the most common examples. There’s a counter idiom in the statement ‘today’s news is tomorrow’s fish and chip papers’.

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Tools Web Banking Wikipedia 203

PR Fuel

JUNE 11, 2020

Newspapers have less influence, and we can be our own publishers, right? For example, if your restaurant gets a great review in the New York Times , you can bet your tables will get booked up fast! How do you get the attention of that newspaper’s reviewer? This can be done by geography or area of interest.

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How To Newspapers Analytics SEO 98

Maxim Behar

MARCH 12, 2024

Yet, regarding our industry, that might not be very relevant, given that the average citizen of Tucson, Arizona, for example, does not need PR services. He can do that on his own, or some local journalist can do that for him for a small amount of money, or his teenage kid can do it for free.

Ethics 64

Ethics Social Media Local Corporate 64

Cision

JUNE 16, 2017

This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign. COMPANY REBRAND EXAMPLE. They can help answer questions and address concerns locally while championing the brand to employees who may be attached to old messaging. Requirements. About Us page.

Communications 250

Communications How To Telecommunications Employee 250

Cision

APRIL 26, 2016

For example, sure Snapchat is a new tool we have, and brands are beginning to successfully leverage it in their marketing efforts, but does it make sense for your current objective and situation to reach the audience you’re looking to target? My daily newspaper of choice is…The Wall Street Journal. Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Beyond PR

JUNE 30, 2016

The college newspaper. Campus Newspapers: The Digital Revolution Is (Also) Here. Let’s consider the campus newspaper in more depth. Campus newspapers all across the country are still being tasked with curating and creating content for the campus community on the whole; now, the format is split between website and print editions.

Radio 69

Radio Newspapers Print Media 69

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news.

Journalism 120

Journalism Trends Print Local 120

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Examples of trendjacking.

Consumer 78

Consumer Measurement Local Data 78

Maxim Behar

JULY 4, 2024

Just 20 years ago, only newspapers, radio, and TV editors did that. At the beginning of our business, some clients were happy that news about their product was published in a newspaper and asked how many people read it. Back then, there was no method to measure how popular an article or news article was in the newspaper.

Newspapers 59

Newspapers Social Media System Writing 59

Cision

JANUARY 13, 2017

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. Lead by example! Is this population currently not being catered to in PR?

Local 120

Local Radio Community Tools 120

Cision

FEBRUARY 15, 2016

For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Do you want your news release to serve as an event reminder to local newspapers or TV stations? But before you start writing, think about what you want to convey in your news announcement.

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Conference How To Infographics Leadership 120

Cision

JULY 28, 2015

For example, when the Chattanooga Airport did a sponsorship with the Chattanooga Lookouts, a minor league baseball team, Waterhouse showed them how much attention they received from their followers. When our local newspaper did a story on the Chattanooga Airport’s funding, we wanted to see, if besides that article, people cared.

Media 120

Media Viral Newspapers Digital PR 120

PR Job Coach

MARCH 29, 2012

For example, if you spent summers during your college years touring the beer capitals of world, consider elaborating with both content and photos showing your itinerary, stops along the way and commentary about what you have learned and experienced. If there is coverage in your local newspaper, post the web link in your feed.

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Facebook How To Construction Insurance 160

Sword and the Script

AUGUST 24, 2021

For example, over the 20-plus years, I’ve been in PR, multiple editors at various trade publications have responded to pitches for ad money with a nod and wink. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article.

Pitching 109

Pitching Media Relations Survey Advertising 109

Doctor Spin

DECEMBER 22, 2023

The chicken incident became a legendary moment in rock history and an early example of how controversy and shock value can be used effectively in public relations to build a celebrity’s image. However, contrary to popular belief, there’s no concrete evidence that this incident received national TV coverage or front-page newspaper attention.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Masters in Communications

DECEMBER 10, 2018

In the past, you received the majority of your news and information from your local newspaper published every morning. Add in a few national newspapers, and that was it. Newspapers are still around today, but we have so much more to go along with them. Books, newspapers, and documentaries.

Journalism 65

Journalism Newspapers Web Data 65

Shift Communications

MAY 19, 2015

One recent example was a colleague’s reactive pitch on water-saving advice in advance of the Bay Area’s (nowadays, rare) rain storm. Here are a few tips I’ve picked up so far that have proven helpful: Read the newspaper every morning. The example above is a great case in point. Subscribe to breaking news alerts.

Local 60

Local Pitching Newspapers Consumer 60

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships.

Local 120

Local Retail Newspapers Sports 120