Cision

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Look at magazine covers for great hook examples. Make your business newsworthy. Last is the “hook.”

Social Media 167

Social Media Media Local Pitching 167

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. Make your business newsworthy.

Publicity 331

Publicity Television Local Pitching 331

Cision

APRIL 10, 2017

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.

Travel 174

Travel Pitching How To Radio 174

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! Examples abound, but here are a few worth learning from.

Pitching 149

Pitching Strategy Examples Banking 149

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier.

Privacy 294

Privacy Media Telecommunications Conference 294

Cision

MARCH 7, 2017

When pitching a story, reaching the right influencers can be challenging. It’s not “one pitch and done.” One pitch email to a journalist can get lost in the sea of pitches they receive. AKA Media created several targeted lists to reach national and local news, sports and features producers and reporters.

Case Study 197

Case Study Sports Pitching Local 197

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities.

Pitching 136

Pitching Print Survey Local 136

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. What can you pitch? Watch this week’s PR Tip here.

Pitching 130

Pitching Media Insurance Insurance 130

Cision

AUGUST 12, 2016

To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips. Here’s a few tips we’ve compiled for pitching USA Today. National appeal is the single most important quality in a successful USA Today pitch. Offer access and exclusives.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? Because I live in Virginia, I’ll use Virginia as an example. If you are an insurance agent, this is a great time to pitch a story about this. Check out the new laws in your state and see what you can pitch to the media TODAY. Happy New Year! Thank goodness.

Pitching 130

Pitching Strategy Publicity Media 130

Cision

JUNE 9, 2016

So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Here’s an example of the three E’s in action. Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo. It also shows you went above and beyond to send a pitch.

Pitching 120

Pitching How To Branding Brand 120

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. It’s the start of spring.

Pitching 130

Pitching Television Media Real Estate 130

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers.

Local 216

Local Government Community Corporate 216

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. During the next few months (assuming Cision will have me back!

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR Fuel

JANUARY 14, 2018

However, you are struggling getting your company’s news in the local paper. Perhaps you need some tweaking to your press releases or maybe you need a story pitch and not a sales pitch. Ask yourself why the average joe in the local community would care about this story? Instead let’s craft a story around it.

Local 77

Local Company How To Training 77

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. They are powerful, and they direct your reader to what makes your pitch stand out. The latter suggests an ease of use, addresses a specific yet common problem and makes it timely, all which improve the allure of your pitch. The First Impression. It’s critical. .

How To 279

How To Media Pitching Creativity 279

ImPRessions - Crenshaw Communications

JULY 13, 2022

If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Consider The Impact on Local Communities. Here are some tips to both landing media interviews and making sure they’re successful.

Media 294

Media Trade Shows Travel Interviews 294

Rock the Status Quo

OCTOBER 2, 2014

It gives you the power to pitch exactly what journalists want at exactly the right time. I take it a step further, actually scheduling alerts in Outlook that remind me when/where to pitch, so the opportunity isn’t forgotten when I’m juggling a dozen balls in the air. Whooooooooot! It is a lot of work.

Wikipedia 205

Wikipedia Pitching Fashion System 205

PR for Anyone

JULY 27, 2024

For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story.

Media 130

Media Pitching Local Training 130

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual.

Resources 214

Resources Pitching Television Radio 214

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches? I’ve had tons of local outreach through Twitter lately too. We show how we use and enjoy the product , but still include the requested materials. .

Pitching 120

Pitching Instagram Viral YouTube 120

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. Get Creative With WHO You Pitch. Let me give you an example. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Take this week’s solar eclipse, for example. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. Leverage the local angle. Local hoteliers and restaurants offering tourist specials saw media coverage like never before. Press never seem to tire of this twist.

Hotels 200

Hotels Local Interviews Viral 200

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. For example, what holidays and seasonal activities could impact campaign initiatives? Communicate early and often.

Local 159

Local Pitching Interviews B2B 159

Prowly

DECEMBER 11, 2024

What you'll learn How to hyper-target journalists and audiences What it means to thoroughly research your story How to get more engagement from each pitch TRY MEDIA DATABASE FOR FREE Background Surviving as a media outlet in todays fast-paced, fragmented media world filled with newsertainment is easier said than done.

Pitching 104

Pitching How To Media Tools 104

OnePitch

SEPTEMBER 21, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that landed a print-only placement in Travel + Leisure for a new attraction in the St. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked. Louis area.

Travel 82

Travel Pitching How To Guidelines 82

Communications Conversations

APRIL 21, 2020

Consider: Commenting on local professional super networkers posts. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). For example, here’s what I would write if I were looking for a job right now: “Hey, my name’s Arik. And, it worked. Your story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

PRSay

FEBRUARY 8, 2021

What is preventing us from looking for and pitching media on these stories year-round? To address that this pitching strategy may lack significance or longevity outside of that cultural observance link, we should be looking for and pitching media on other aspects of these stories.

Media 158

Media Policies System Pitching 158

Cision

MAY 18, 2017

Not all of those people were necessarily looking for a hotel, but if they mentioned planning a trip and had a bio located outside of the region, similar to the LinkedIn Group discussion example above, there was enough context to initiate a targeted conversation that could generate a lead. Social signals are a good example of this.

How To 198

How To Instagram Social Media LinkedIn 198

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. For example, PRSA offers the Silver Anvils and the Bronze Anvils. Network outside your company. Network inside your company.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

For example, Street Fight covering local marketing, commerce and advertising may not generally be considered a top-tier outlet, but for our client Uberall , Street Fight is a very valuable trade and always gets the attention of audiences who count. .

Media 310

Media Retail B2B Journalism 310

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

Pitching 130

Pitching System Google Local 130

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

APRIL 23, 2019

But that’s not how things work— not when there are dozens of notable deals pitched daily. From my experience, smaller rounds — less than $25 million — should generally be pitched as exclusives, because larger media outlets are increasingly passing on embargoed funding news. In funding PR, size matters. Have a good story to tell.

How To 149

How To B2B Pitching Storytelling 149

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].”

Interviews 174

Interviews Real Estate Media Pitching 174