PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? Because I live in Virginia, I’ll use Virginia as an example. If you are an insurance agent, this is a great time to pitch a story about this. Check out the new laws in your state and see what you can pitch to the media TODAY. Happy New Year!

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PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October.

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PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. And you have graduation.

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PR for Anyone

SEPTEMBER 29, 2021

A question I get asked all the time is “What can I do to land a TV pitch?” When you pitch and offer these things to the producer, you are a) showing you understand how television works and b) making their job easier by giving them what they are going to have to dig up. PR FOR ANYONE. Anyone can get publicity!

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PR for Anyone

APRIL 26, 2022

Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! So take a look at the whole structure of the deal and think about those fringe stories that you could pitch around that. Having you pitch the media. PR FOR ANYONE. Anyone can get publicity!

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Twitter Pitching Financial Video 130

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Step 1 – The Hook.

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PRSay

MARCH 14, 2019

Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox. Get more media pitching knowledge from Michael Smart here.

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PRSay

OCTOBER 17, 2018

The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. Here’s a decent compromise when they demand you pitch more contacts than you can properly research and customize for: Begin your pitch with “I know you cover _.”.

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Pitching Training Media Relations Consumer 179

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences. Suggest or use tools to help tell the story on air before the pitch. Submit audio to the producer that captures some of the sounds of the story, for example. Ask this question first.

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Pitching Radio Training Interviews 159

PRSay

NOVEMBER 28, 2018

Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid.

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PRSay

NOVEMBER 12, 2018

Yes, journalists and bloggers are bombarded by more pitches than ever. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. It’s too late!”.

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PRSay

AUGUST 31, 2018

Here are a few examples: Information that enables them to accomplish something they have to do regularly, like connecting them to a source who can comment on those government figures that get released the first Friday of every month. Get more media pitching knowledge from Michael Smart here. What’s useful to a journalist?

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Pitching Government Training Sports 145

PRSay

JULY 10, 2019

For example, when following up with a journalist after initial interest appears to wane, here’s a common approach: Sorry to bug you. It’s the same when you write pitches and follow-up emails. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. So they usually don’t.

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Pitching Travel Airlines Writing 138

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. Another example: An agency pro was working with a transportation writer. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

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Pitching Transportation Report Travel 115

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

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ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. For more on media training and brand messaging, check out this post.

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ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. For example, PR teams have options for handling news. For an announcement, we may choose an “exclusive” approach, an “embargo” or a broad media outreach. Share your expertise.

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ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. For example, PR teams have options for handling news. For an announcement, we may choose an “exclusive” approach, an “embargo” or a broad media outreach. Share your expertise.

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How To Meeting Case Study Survey 156

Prohibition

APRIL 24, 2020

For example think in advance before contacting them if they’re likely to want images and make sure you have these available. Be clear and concise when pitching to journalists during the pandemic. For example if you’re a food brand or a restaurant can you share recipe ideas for people to make in their kitchen?

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PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

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PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! By helping them with mindset and confidence, their pitches were stronger and they started getting yeses. The pitches were unbelievable.

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Media Pitching Television Interviews 130

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Do your stats match the stats that the media outlet has offered and are they credible sources?

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Interviews Infographics Media Media Training 157

PR for Anyone

OCTOBER 28, 2021

Pitch consistently and valuably and you will continue to get the yes. Don’t forget to connect with journalists on social media too. Make sure you build relationships with them there, not just pitching. Consider doing this vs. just pitching right out of the gate. Follow the system above. PR FOR ANYONE.

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PR for Anyone

MARCH 23, 2022

I assumed that you pitch a publication right before it comes out. The great news for people like us trying to pitch a magazine is that it also lets us know exactly what the content of the magazine is going to be that particular month. Plan out your own editorial calendar of what you could possibly pitch every month.

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How To Pitching YouTube Advertising 130

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

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PR for Anyone

AUGUST 18, 2022

Yes, you could be a one-hit wonder with one segment about YOU but why not turn yourself into a media expert and look at the broader topic of what you can cover? But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media.

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Media Nonprofit Pitching Television 130

Bianchi Biz Blog

APRIL 3, 2023

Some examples: Elements of Electrification , which looked at battery development in the EV era and the sourcing and availability of raw materials. My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? What advice do you have for PR people that want to pitch you?

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Automotive Meeting Report Insurance 77

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual.

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Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Today, 23 percent accept pitches via social media. Want to score more media hits? Climb the Ladder.

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Social Media Media Pitching Media Training 120

PR for Anyone

JULY 14, 2021

I went back to Steve Harvey and told them about it and this is what happened: This is the perfect example of why your story matters and why the media cares. It’s not just ,and you can watch the media you’ll see it, it’s not just a sales pitch about you or your business. Your story matters!

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PR for Anyone

JUNE 9, 2021

Another example is a former client who lives in the town where Lydia Taft cast the first women’s vote for President. So think about that with the nonprofit that you’re involved in and how to pitch the media related to that and start attracting your ideal clients and customers. How to pitch the media.

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ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. The negative media story. . The unprepared spokesperson. .

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PR for Anyone

OCTOBER 14, 2021

So pitch, pitch, pitch, and let me know all of your success stories. There’s all kinds of options. If that doesn’t work for you, feel free to reach out to me and we can talk about other ways that we can help you get more visible.

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PR for Anyone

DECEMBER 7, 2021

Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. You want to be newsworthy, which means you want to find a trending story, something that you want the media to say “Yes”, right now. Be valuable. Show them how valuable are. The formula works.

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Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. These include videos, webinars, podcasts, articles, and social media posts. Depending on who you pick, be prepared to train your thought leaders.

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Leadership Content Marketing Healthcare Google 141

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

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Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Take this week’s solar eclipse, for example. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. This is where some targeted media training right before interviews is highly recommended. There are also some subtler connections worth exploring.

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