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PR Campaign Examples

PR for Anyone

You’ll see many examples of how people landed in the media. Read through these to get inspired on what you can pitch the media, today! We have examples of products, services, and brands so we cover the gamut of everyone and you can see how people have had success pitching the media.

Examples 130
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What Can You Do to Land a TV Pitch?

PR for Anyone

” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. You’ve got to remember that media is visual. Maybe it’s a book.

Pitching 130
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Pitch the Media

PR for Anyone

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that.

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Newsjacking Idea

PR for Anyone

We are “watching” television so we need to “see” what you are talking about. and I saw the greatest example last week. So it was such a perfect example of newsjacking. Remember to think about what medium you are pitching. TV should be visual. That helps when you pitch too, to show them the visuals.

Pitching 130
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Back to School Media Pitches

PR for Anyone

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Transcript. It is the end of August.

Pitching 130
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Positioning Yourself as a Media Expert

PR for Anyone

Yes, you could be a one-hit wonder with one segment about YOU but why not turn yourself into a media expert and look at the broader topic of what you can cover? The third day, we take our VIPs into a television studio. And it’s so awesome! We spend two days of getting s**t done. We give them their ideal interview.

Media 130
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Mindset and Media

PR for Anyone

But you know, these people who are so nervous about it could end up on morning television. Pitch the media. We actually also, as part of this, our VIPs met with the former executive producer of The Today Show and when she went through their pitches, she just had minor tweaks and little things. The pitches were unbelievable.

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