PR for Anyone

SEPTEMBER 30, 2022

We are “watching” television so we need to “see” what you are talking about. and I saw the greatest example last week. So it was such a perfect example of newsjacking. Remember to think about what medium you are pitching. TV should be visual. That helps when you pitch too, to show them the visuals.

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PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Transcript. It is the end of August.

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PR for Anyone

MARCH 10, 2022

But you know, these people who are so nervous about it could end up on morning television. Pitch the media. We actually also, as part of this, our VIPs met with the former executive producer of The Today Show and when she went through their pitches, she just had minor tweaks and little things. The pitches were unbelievable.

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Media Pitching Television Interviews 130

PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer.

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PR for Anyone

AUGUST 18, 2022

Yes, you could be a one-hit wonder with one segment about YOU but why not turn yourself into a media expert and look at the broader topic of what you can cover? The third day, we take our VIPs into a television studio. And it’s so awesome! We spend two days of getting s**t done. We give them their ideal interview.

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PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. People often question the difference between public relations and marketing. In today’e environment, I say they are merging together and it is very muddy waters these days.

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PR in High Definition

AUGUST 24, 2020

And to put this in context, this primacy is no different to the time when the UK had just four television channels. If you’re looking for professionals, LinkedIn is the network of choice in the UK, with Xing climbing fast in Germany, for example. On the flip side, getting the attention of audiences is even more difficult.

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PR for Anyone

MARCH 30, 2022

So that’s why they call it earned media. And I always love to use an example of Joe’s Pizza because we all have Joe’s Pizza. First of all, it’s free, and second of all, it’s somebody else telling the world how great you are. And if you’re in New York City, this doesn’t work quite as well.

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PR for Anyone

JANUARY 5, 2022

Because I live in Virginia, I’ll use Virginia as an example. If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? A simple google search of “new laws in [state] 2022” gives you quite a few resources.

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PR for Anyone

MARCH 16, 2022

Instead of just posting on social media , incorporate a story, give your insight, your feedback, an example. Everything has a story. What is yours? What is your customer’s story? When you are creating video, incorporate a story into this as well.

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Storytelling Media Video YouTube 130

PR for Anyone

JULY 28, 2022

Take your diamond, aka your story, and think of each facet as a different media outlet. Here’s an example. Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. Let’s say you are an expert in stress reduction.

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PR for Anyone

SEPTEMBER 1, 2021

I’ll give you an example. Remember it’s super competitive too for the national publications so you really need to have a niche, a unique selling proposition, something that makes you different from everybody else who’s pitching. And then, on the local level, I want you to think about what’s happening in September.

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PR for Anyone

JUNE 9, 2021

Another example is a former client who lives in the town where Lydia Taft cast the first women’s vote for President. Don’t you think if someone else has gone through this, they would want to work with her as a Realtor because she understands what they have been through.

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PR for Anyone

JUNE 30, 2021

PITCH IDEAS. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. You need to be pitching national publications NOW for stories that will go to print in October. Hard to think that far ahead. That being said, isn’t it worth it to have millions of people learn about your product service or brand?

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PR for Anyone

OCTOBER 20, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Content is king but creating great content can be daunting! In this post I want to share how to create great content fast. Set up a calendar for every day of the month.

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How To Video Interviews YouTube 130

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications.

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Pitching Media Financial YouTube 130

PR for Anyone

APRIL 26, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR? EVERYTHING! I’m always talking about “newsjacking.”

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Twitter Pitching Financial Video 130

PR for Anyone

APRIL 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you aren’t doing video yet, it’s really important to start. According to Tech Jury: Video is the number 1 source of information for 66% of people. Over 500 million people watch Facebook videos every day.

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Video Strategy YouTube Pitching 130

PR for Anyone

MARCH 23, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. When I first started handling my own PR, I did it all wrong. What did I know? What I was doing seemed to make sense. I submitted back-to-school ideas in August; gift guide suggestions in November; Mother’s Day in April.

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PR for Anyone

FEBRUARY 21, 2022

I’m sure by now you’ve heard of Clubhouse, the new, hot social media platform that is strictly audio. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. What a blessing it was to have had that during Covid.

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PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Step 1 – The Hook. The hook is the most important aspect of all of your marketing.

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Pitching Media YouTube Video 130

PR for Anyone

DECEMBER 7, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Yes, you can be a publicist… without being a public relations professional. You just need public relations skills.

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PR for Anyone

OCTOBER 28, 2021

You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Basically, you need to be observant.

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PRSay

MARCH 18, 2020

For example, a producer recently told us that they’re specifically looking for medical stories unrelated to the virus this week, and we’ve found that strong, timely pieces with a news hook can still find a home. The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.”

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PRSay

JUNE 28, 2022

Unfortunately, recent history offers other examples of what not to do in a press conference after a crisis. Despite very public and memorable examples, communicators seem to learn this lesson the hard way. Television images showed the sinking oil rig engulfed in flames and black smoke. Learning from the past.

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PR for Anyone

JULY 14, 2021

I went back to Steve Harvey and told them about it and this is what happened: This is the perfect example of why your story matters and why the media cares. Again, this just upped my credibility and the quality of the product when Diana Ross wears it when she sings for the President of the United States. Your story matters!

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PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Provide examples and help the journalist tell a good story.

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