ImPRessions - Crenshaw Communications

MARCH 18, 2022

In B2B PR, we draft press releases for new products, new hires, acquisitions or partnerships, or funding, for example. For example, a media alert can be sent to the local broadcast outlets, weekly magazines and daily newspapers. . Whereas media alerts are short and bulleted, press releases are more descriptive and flexible.

Media 296

Media Local Product Launch Newspapers 296

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. This is the PR industry’s bread and butter, most often referred to as publicity or media relations. Shared Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

JANUARY 28, 2025

LLMs as the new front page The front page of a newspaper especially above the fold was once the most desirable place for news. Check out my weekly blog posts , weekly podcasts ,or a monthly newsletter that rounds up interesting reading from the last 30 days ( examples ). Then Google came along, and the seat of influence shifted.

SEO 111

SEO Publicity Engineering Google 111

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. For example, compare Apple’s official press release announcing an expansion of its self-service repair with coverage of the announcement on The Verge.

Writing 294

Writing Journalism Pitching Report 294

PR for Anyone

MARCH 24, 2020

Look at magazine covers for great hook examples. The next step is to start pitching the right media relevant, newsworthy stories using a great hook to make sure they read it and want to use your idea in their newspaper, magazine, online publication or on their television, radio show or podcast. For more information, go to www.3StepstoPRSuccess.com

Publicity 331

Publicity Television Local Pitching 331

PRSay

JULY 9, 2024

Feature leads have been proven in the lab again and again to outperform traditional news leads in research by the Poynter Institute, the American Society of Newspaper Editors, the Newspaper Association of America and Reuters Institute. Find the examples. That’s a lot easier for readers to absorb, too. “No

Writing 173

Writing Creativity Newspapers Sports 173

The Stalwart Blog

JULY 25, 2017

Regardless of your political leanings, this strategy of "don't be everything to everyone" could stand as a model for other newspapers to follow. . While understandable, this strategy will only accelerate the demise of newspapers. One served as a City Alderman for a time, and the other made his mark as a labor leader.

Newspapers 68

Newspapers Strategy Television Advertising 68

Ishmael's Corner

SEPTEMBER 6, 2016

Journalism — particularly newspapers — has been trying to shift to video for years, often sputtering like a ’57 Chevy with a bad carburetor. The post Is This the Future of Newspaper Video? The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. And for good reason.

Newspapers 60

Newspapers Video Storytelling Journalism 60

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Take for example the issue of anti-smoking, or the campaign against whaling.

Crisis 249

Crisis Chemicals Television Crisis Management 249

PRSay

AUGUST 11, 2021

When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. With fewer newsrooms and journalists, media placements are more difficult and, therefore, more valuable.

Media Relations 197

Media Relations Trends Media Newspapers 197

Shift Communications

NOVEMBER 5, 2014

For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. Well, as illustrated by the example above, it’s expensive to measure things well.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Sword and the Script

JULY 2, 2024

The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client. For example, Apple is reportedly exploring AI deals with both Facebook owner Meta, and Open AI.

Print 158

Print Newspapers Google B2B 158

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

Prowly

FEBRUARY 3, 2025

Examples of brand recognition You don't have to look far and wide for examples of brand recognition. These brand recognition examples have one thing in common: you immediately know what brand it is based on some of the cues above. For example, logos, jingles, slogans, and similar artifacts. Nike The swoosh symbol.

Branding 104

Branding Brand How To Measurement 104

PRSay

APRIL 19, 2021

I’ll use “ PR metrics ” as an example. There are many benefits to dividing it up this way, but the biggest is so you can earn a valuable link to your keyword-focused content on the website from a high domain authority site, such as a newspaper or magazine. Start off by choosing a keyword.

Media 199

Media Newspapers Google Energy 199

ImPRessions - Crenshaw Communications

MARCH 7, 2018

In one of the first ever media stunts, Bernays alerted the press that the protests would be happening and instructed the women to tell their stories to the major outlets of the time: newsreels, newspapers, and the three press associations. The episode is an early example of the co-opting of a social movement for commercial purposes.

Corporate 189

Corporate Newspapers Government Company 189

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

Communications Conversations

JUNE 15, 2021

In fact, according to one Wired article , 76 percent of American newspapers used a paywall in 2019, up from 60 percent just two years before. Let’s examine–and let’s start with one of the pubs she listed in her example: the Dallas Morning News. And, it’s not just the New York Times’ of the world either.

Media 179

Media Newspapers SEO Local 179

Cision

JUNE 16, 2017

This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign. COMPANY REBRAND EXAMPLE. Take all your properties into account. We all know that a rebrand is much more than just a logo change. Requirements. Name change in copyright – bottom of page.

Communications 250

Communications How To Telecommunications Employee 250

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. USA Today occupies a unique space in the exclusive club of top tier national newspapers. It’s easy to become razor-focused on the clients you serve.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

For example, we set up deskside visits with editors on behalf of a new IoT home health device that offered fairly complicated messaging. For example, to sample a new IoT security device or other tech product, we often send the item directly to the media to test. The fact is, some stories can only be explained by going into detail.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Cision

MAY 18, 2017

Not all of those people were necessarily looking for a hotel, but if they mentioned planning a trip and had a bio located outside of the region, similar to the LinkedIn Group discussion example above, there was enough context to initiate a targeted conversation that could generate a lead. Social signals are a good example of this.

How To 198

How To Instagram Social Media LinkedIn 198

PRSay

MARCH 19, 2021

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. In my view, professional communicators also have a moral obligation to follow these three, fundamental tenets: Set the example.

Ethics 174

Ethics Construction Television Radio 174

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2019

The piece illustrates how many major corporations benefited from the tax cuts and what some did with the windfall, using FedEx as an example. It’s far from the first article to point this out, but the FedEx example gives a lot of weight to the story. That’s right, zero. All perfectly legal, of course. Stay calm and civil.

Policies 149

Policies Newspapers Corporate Examples 149

PR Job Coach

MARCH 29, 2012

For example, if you spent summers during your college years touring the beer capitals of world, consider elaborating with both content and photos showing your itinerary, stops along the way and commentary about what you have learned and experienced. If there is coverage in your local newspaper, post the web link in your feed.

Facebook 164

Facebook How To Construction Insurance 164

Deirdre Breakenridge

JUNE 25, 2018

Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that. When your favorite team signed a big player, you could read about it in the newspaper and there might be a television campaign highlighting him/her. Take Manchester United as an example.

Sports 150

Sports Television Social Media Newspapers 150

Onclusive

JULY 27, 2021

but Martin and Garz proved that round, milestone numbers around unemployment rates increased newspaper coverage by 10%. For example, a security software company might tell the story about the millionth data breach it thwarted instead of its 50% improvement in speed.

Public Affairs 195

Public Affairs Viral Government Policies 195

PRSay

OCTOBER 28, 2022

Here are other examples of the DE&I efforts we made for our conference, which might help spark ideas for your next event: We ordered treats for the opening night reception from Cookie Cart , a Black-led nonprofit in north Minneapolis. We offered an all-female/Black panel, a first for the District Conference, to our knowledge.

Conference 167

Conference Nonprofit Education Newspapers 167

PRSay

NOVEMBER 7, 2019

I don’t think newspapers will exist as we know them, and TV will be changed a great deal, too. For example, reading the newspaper or seeing news on TV today, I can tell when someone has good knowledge of what they’re trying to convey. Where do you predict it’s going next? Challenges for communicators will also be different.

Public Affairs 151

Public Affairs Publicity Newspapers Storytelling 151

Deirdre Breakenridge

OCTOBER 16, 2014

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. One of my best examples is from the early days of my career when I was an intern. I can’t remember the last time I felt comfortable or complacent about technology.

Big Data 250

Big Data Data Education International 250

PR for Anyone

NOVEMBER 3, 2021

For example, ‘This new zoning law is going to change X, Y & Z.’ They found all these newspapers, cards, and historic documents in the wall of the home. I’m also interested in the local real estate market. What’s going on in Loudoun or Prince George’s Counties? Every locality has its own story. How do you prefer to be pitched?

Real Estate 223

Real Estate Local Pitching Media 223

PRSay

SEPTEMBER 21, 2018

Traditional media is defined as outlets with an offline component, like a tangible newspaper or TV feed, as well as their online version. Aggregators — This is where I’m putting theSkimm — even though it’s functionally more a digital-only media outlet — because it’s a great example of the power of this overlooked bucket.

How To 153

How To Media Nonprofit Newspapers 153

NewsWhip

JULY 14, 2020

For example, one client in the healthcare arena said, “We know cardiologists are walking around with screens with them all day – but what is our digital strategy to reach them?” For example, within the business, we have a media unit staffed with former national news journalists. Paul: Can you share any concrete examples? .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? region’s most widely circulated newspaper and the winner of 47 Pulitzer Prizes, for answers. Last year, for example, they launched “Big Story, Small Screen,” an app for the Apple Watch. We turned to The Washington Post , the D.C.

Newspapers 120

Newspapers Print Mobile Pitching 120

Stephen Waddington

DECEMBER 4, 2019

But this isn’t the only example of misrepresentation by the Lib Dems during the General Election campaign. Fake local newspapers The most blatant example of media manipulation by the Lib Dems is campaign leaflets that look like local newspapers. It was subsequently cited by The Guardian.

Newspapers 80

Newspapers Media Local Radio 80

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Prowly

APRIL 10, 2025

To get featured in online publications, newspapers, TV, radio and broadcast media, you need to have something worth talking about. For example. For example, if social media users and website visitors get two different versions of your tagline and offer, you can't measure and compare your brand visibility effectively.

Branding 104

Branding Brand How To Measurement 104