ImPRessions - Crenshaw Communications

APRIL 9, 2019

It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. On the other end of the spectrum, there’s also the example noted here — a completely unacceptable attempt by an executive to spike an already published story.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. For example, we may recommend that a client sit down with a journalist or producer to familiarize them with their brand or business category.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. How would you support a product launch for [insert client]? How would you support a product launch for [insert client]?

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. On top of strong expertise and visibility, it’s about being able to motivate, provide insight, and influence others.

Leadership 149

Leadership Product Launch B2B Software 149

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Explore examples of stellar PR case studies for inspiration: Visa: Establishing Visa’s voice in the world of NFTs and crypto commerce Dove: D ove turned its back on beauty filters.

Case Study 130

Case Study Study Writing How To 130

PR in High Definition

JUNE 25, 2020

Here’s an example: I decided I wanted to embark on a healthy eating and fitness mission, but being in tech PR & comms, and wanting to enhance my baking skills in lockdown, I also dreamt of buying a Wi-Fi-enabled, app-controlled breadmaker. Will you pull through with a great reputation? Will you have the reputation you deserve?

Reputation 75

Reputation Employee Leadership Product Launch 75

PR in High Definition

NOVEMBER 22, 2024

For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatGPT to quickly research and summarise what we need to know. and then follow up with questions about specific data points.

Ethics 115

Ethics Product Launch Data Trends 115

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? Is there a need to build or improve reputation? For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. Write a rock-solid PR plan. Define your objectives. Consider and prioritize your goals.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

MARCH 21, 2017

We look to prepare CEOs and others at the outset of an engagement, well before a new product launch or other announcement that could possibly result in less-than-positive press. Whether your negative press stems from a product or service malfunction, an errant tweet or a more serious issue like a product recall, timing is critical.

Airlines 136

Airlines Reputation Product Launch Crisis 136

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Your website is a perfect example of owned media. Examples of earned media include newspapers, TV news, magazines, and digital publications. Reputation and Brand Management. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. What is the product launch timeframe? Some companies retain a PR agency simply to generate as many media placements as possible.

How To 120

How To Case Study Product Launch Agency 120

Cision

MAY 11, 2016

You can uncover key learnings about what is being said, and what it ultimately means to your brand’s reputation. If you have a product update or product launch, plan to start listening weeks in advance so you can a) establish a baseline to compare results against and b) be prepared in the event things go awry.

Crisis 120

Crisis System Product Launch Reputation 120

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. While tailoring the brand’s voice to its audience, ensure that it’s still consistent with the image and reputation being sought. Why should it Matter?

Tools 88

Tools Product Launch Guidelines Customer Service 88

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Early and open communication with analysts can help inform a company’s ideal messaging, help position product launches, and actually support customer referrals for costly services with lengthy selling cycles. For example, you may not be familiar with Skylogic Research, but if you rep a drone company, you’d better bone up.

B2B 120

B2B Trends Product Launch Report 120

Sword and the Script

NOVEMBER 4, 2014

The company is getting accolades from other reputable marketers. Mark Schaefer , for example, called it GM’s Oreo moment. EST — coincident with Apple’s big product launch event, which dominated the technology and mainstream press corps’ attention. Use your own product.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications. Below are a few examples of how PR has evolved in the digital world. But one traditional medium that has bridged the gap between the two worlds is public relations.

Media 100

Media Print Radio Consumer 100

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ReimaginePR

JUNE 27, 2016

Your Online Reputation Matters More Than It Used to. Back in the day, having a website was all you needed to build an online reputation. These days, a large portion of your time spent managing your brand’s reputation will be focused on your online presence. Click Here. Now that’s a bare minimum must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

PR in High Definition

JUNE 25, 2020

Here’s an example: I decided I wanted to embark on a healthy eating and fitness mission, but being in tech PR & comms, and wanting to enhance my baking skills in lockdown, I also dreamt of buying a Wi-Fi-enabled, app-controlled breadmaker. Will you pull through with a great reputation? Will you have the reputation you deserve?

Reputation 48

Reputation Employee Leadership Product Launch 48

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

MARCH 28, 2017

However, like those freight company signs that warn “contents may shift,” measures for success may change as a team gets to know a product and category. Our client Wearsafe, a manufacturer of a wearable “panic button,” for example, saw its core audience as female college students and their parents.

Measurement 120

Measurement Study Data Agency 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 110

Video Marketing SEO Social Media 110

The Hoyt Organization

AUGUST 9, 2024

Managing reputation is another essential part. In a world of online reviews and social media, having (and maintaining) a good reputation is a must. Event Organizing Conducting media events such as press conferences, product launches, or community gatherings is a great way to attract audiences and get media attention.

Travel 77

Travel Tourism Industry Publicity 77

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. For example, if your audience comprises college students, use a persona that speaks directly to them. Use press releases to spread awareness for a product launch or an important business milestone. Research Your Audience.

Creativity 111

Creativity Data Measurement Product Launch 111

5W PR

OCTOBER 19, 2023

If a celebrity’s endorsement feels forced or insincere, it can backfire and harm the brand’s reputation. Launching a high-profile campaign For major product launches or promotional events, a celebrity endorsement can add star power and excitement. This authenticity can resonate strongly with consumers.

Brand 78

Brand Branding Product Launch Sports 78

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 97

Interviews Publicity Technology Social Media 97

PR Fuel

JANUARY 15, 2021

It can discuss a product launch or a business merger. It can also defend your brand’s reputation during a crisis. For example, if your company has launched a new product this is where you will discuss the launch. You want to discuss the name of the product and what it offers.

Writing 59

Writing Product Launch Examples Consumer 59

5W PR

FEBRUARY 1, 2020

In fact, those messages are more real in their mind than whatever the product actually does. An example: is Bounty a paper towel? It’s typically within an existing product line or, at least, within a product category that is already associated with the brand. An example of this is Dunkin Donuts.

Brand 109

Brand Branding Publicity Consumer 109

PR in High Definition

AUGUST 28, 2024

These goals can range from increasing brand awareness and improving reputation , to raising the profile of an exec and establishing them as thought leaders in your industry. For example, the way you speak to journalists might differ from how you communicate with customers on social media. The magic formula?

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Prohibition

JULY 7, 2023

PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market. Reputation management for a food company : A food PR agency was brought in to manage a crisis situation for a food company that faced negative publicity due to a product recall.

Agency 62

Agency Case Study How To Crisis 62

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Strategic collaborations with reputable figures who align with your brand’s values can help to drive growth and success. Partnering with a Brand during a Pandemic.

Creativity 52

Creativity Brand Branding Product Launch 52

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. Collaborate with Influencers for Increased Reach Influencer collaborations have become a reputable strategy for luxury brands to expand their audience reach on TikTok.

Brand 71

Brand Branding Marketing Fashion 71

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. This may look different at each company/agency, but one example is at Franco, we sponsored a group of PR students at a Michigan university to complete the PESO Model certification.”.

Marketing 186

Marketing Content Marketing Data Social Media 186

Karen Freberg

JUNE 24, 2019

For example, for the summit, we had a full agenda filled with amazing speakers from agencies, platforms, and companies to share their insights, expertise, and advice on how we can come together and solve the problems and address opportunities. Plus, Dunkin did win the award for best product launch (well, it was only available for a day!).

Education 64

Education Pinterest Creativity Facebook 64

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. It could be man-made—for example, a product recall. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62