Cision

MARCH 7, 2017

AKA Media faced a similar challenge when looking to promote its client’s event, All-American Soap Box Derby Championship Race , amidst a busy summer sports season. AKA Media created several targeted lists to reach national and local news, sports and features producers and reporters. Tailor your message to your audience.

Case Study 197

Case Study Sports Pitching Local 197

NewsWhip

JUNE 17, 2021

Though the tournament made an effort to make amends, the stigmatization of mental health in professional sports has been an issue in multiple leagues, worldwide. Unfortunately, Naomi Osaka is just one recent example of how impacted athletes are by the pressures they face. Most engaged articles about mental health in sports.

Sports 88

Sports Interviews System Conference 88

Institute for Public Relations

NOVEMBER 12, 2024

It was a year of ongoing changes at the box office and in sports media, intersecting with national elections. Several case examples offered insights for the future of PR measurement.

Sports 72

Sports Measurement Film Examples 72

ImPRessions - Crenshaw Communications

MAY 25, 2021

In between client calls, meetings, or drafting content, it’s typical to talk about the day’s current events or pop culture or sports. For example, it’s common to get together with team members to figure out the most effective way to roll out a product announcement for a given client. It makes work more fun and less stressful.

Agency 361

Agency Mobile Meeting Sports 361

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

For example, Street Fight covering local marketing, commerce and advertising may not generally be considered a top-tier outlet, but for our client Uberall , Street Fight is a very valuable trade and always gets the attention of audiences who count. . Sports Illustrated also launched its new digital premium membership.

Media 310

Media Retail B2B Journalism 310

Flack's Revenge

OCTOBER 31, 2022

Any examples? It’s all shootings, riots and political arguments (and sports and weather). For example, in the wake of a mass shooting, you can gently explain to media/ relevant personnel that the fear is valid, but there must be an actionable response or it will never go away. When (and when not) to use it? Of course not.

Sports 218

Sports Pitching Examples Report 218

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example. For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses.

Industry 222

Industry How To Insurance Insurance 222

Communications Conversations

APRIL 23, 2021

For example, LinkedIn trends toward white, middle-aged men with college degrees making $75+. And, they can follow their favorite sports teams, brands and celebs there, too. #2 For example, 65% of 18-29 year-olds said they used Snapchat, but just 12% of 50-64 did and just 2% of 65+ did. Makes sense, right? My guess: News.

Social Media 218

Social Media Report Pinterest Media 218

PRSay

JUNE 11, 2019

For example, if you take public transportation to work and only drive your car on weekends, as I do, then paying monthly for car insurance is a waste of money. Imagine, for example, that a construction worker breaks both of his or her legs in a car accident. Advances in pro sports tech. Enter pay-per-mile insurance.

Insurance 143

Insurance Insurance Sports Telecommunications 143

Shift Communications

APRIL 29, 2019

Tiger Woods took the sports world by storm with his unexpected victory at the 2019 Masters Tournament. The relationship between the legendary golfer and the American sports megabrand dates back to 1996, the early stages of Tiger’s professional career. In other words, Nike is so powerful that it transcends sport. Kristin Gable.

Sports 121

Sports Retail Consumer Examples 121

NewsWhip

OCTOBER 13, 2022

Hockey Canada is our national governing body for all amateur leagues of the sport. Take Maple Leaf Foods, for example. In 2008, a listeria outbreak at one of their plants could have sunk the company, but instead became a textbook example of excellent crisis response. 3) Sports is an Inherently Risky Bet . The Scandal .

Branding 148

Branding Brand Sports Crisis 148

Institute for Public Relations

JANUARY 9, 2024

Recently the journalism world was rocked when Sports Illustrated, once heralded as one of the best examples of journalistic excellence, was revealed to have published articles and product reviews written by AI while passing them off … Continue reading To Disclose or Not to Disclose?

Sports 115

Sports Journalism Blogging Examples 115

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Work -> (Employers, Industries, Job Titles, Office Type). Just as Facebook’s targeting tool begins with geographic options, so does Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

Katie Paine's Measurement Blog

FEBRUARY 23, 2024

And the worst offender seems to be sports-related PR people. Lately, the sports world has been particularly egregious in its use of equivalency, and to be fair, the teams themselves aren’t necessarily doing all these bogus calculations. The post Why are sports teams perennial Measurement Menaces?

Sports 52

Sports Measurement Course Examples 52

Melissa Agnes

NOVEMBER 19, 2014

For example, some threats might include: financial earnings, reputation, human life, or physical assets. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach).

Crisis Management 266

Crisis Management Crisis System Policies 266

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Take this week’s solar eclipse, for example. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. Mitsubishi , with its “Eclipse Cross” sport compact, made good use of the phenomenon. There are also some subtler connections worth exploring.

Hotels 200

Hotels Local Interviews Viral 200

Onclusive

APRIL 22, 2021

For example, a certain technology is your main competitive advantage, your organization may be more prone to a technological crisis. Your executive team, communications team and the entire company can put their heads together to draw on personal experiences and research additional examples from other companies. Listen, listen, listen!

Crisis 195

Crisis How To Crisis Communications Crisis Management 195

ImPRessions - Crenshaw Communications

JUNE 7, 2016

Here’s a great example of a topical story for client Netatmo’s sunscreen wearable, JUNE. The Olympics, along with any major sporting event, opens up ways to spice up writing and pitching with pithy sports analogies, personality profiles, and links to sports and achievement stories. Other avenues?

Sports 120

Sports Television Pitching Conference 120

NewsWhip

AUGUST 2, 2022

Take Tesla, for example. Major League Baseball is a prime example of a financial crisis. The sports conglomerate had a lockout that creeped into the 2022 season that, while ultimately resolved, did contribute to significant attention while it was ongoing. In November and December of 2021, Tesla found themselves in hot water.

Crisis 158

Crisis Financial Reputation Sports 158

Cision

AUGUST 5, 2016

To get a glimpse, check out these examples: Audiences. For example, a sports equipment store might consider monitoring their audience by sports teams. For example, a ticket sales and distribution company might consider monitoring music festivals to get a sense of which artists, locations and vendors attendees enjoy most.

Branding 120

Branding Brand Sports Radio 120

Stephen Waddington

MARCH 30, 2020

The Rapid Response Unit is one of the teams feeding into the wider Counter Disinformation Cell led by the Department for Digital, Culture, Media and Sport (DCMS), made up of experts from across Government and in the tech sector.

Government 144

Government Social Media Sports Google 144

PRSay

AUGUST 11, 2021

When pitching your clients as sources to newsletter writers, look for those “who provide new angles and analysis on breaking news,” advises Michael Smith, a staff writer who covers college athletics for the magazine and news site Sports Business Journal , which also offers subscription newsletters. Photo credit: mclittlestock ].

Media Relations 197

Media Relations Trends Media Newspapers 197

Cision

JUNE 1, 2017

When I started out two decades ago, there were very few females in the sports business. MP: The advice I received early was from my parents who both lead by example and told me to work hard and go the extra mile. But be prepared to present your case using examples. Fast forward two decades later, and I have thrived!

Sports 245

Sports Agency Creativity Industry 245

Communications Conversations

JANUARY 23, 2020

How do you use Instagram, for example? Maybe from time to time (notably, during a conference or sporting event, like I do during #kubball). You could make an argument (a week argument, but an argument), that people do search by hash tag on platforms like Instagram and Twitter (again, during conferences and sporting events).

Strategy 132

Strategy Sports Instagram Conference 132

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. The University of Kansas athletic department, for example. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return.

Sports 113

Sports Travel Television Journalism 113

PR for Anyone

NOVEMBER 1, 2023

While it’s true that she participated in sports as a child, by the time she graduated high school she felt burnt out and chose not to pursue collegiate athletics. Setting a positive example for kids to follow is an important role for parents and people who have the opportunity to influence the next generation.

Sports 130

Sports Training Retail YouTube 130

PRSay

AUGUST 31, 2018

There are still some beats still covered of course — government, tech, sports are some of the obvious ones — but more and more journalists have become generalists. Though this statement may be accurate, they’re also looking at it the wrong way. It’s true that old system of beats has been dissolving steadily for years now.

Pitching 145

Pitching Government Training Sports 145

Ishmael's Corner

NOVEMBER 11, 2014

Replace the words in an existing visual: Take anything that has already has writing — could be billboard, a sign at a sporting event or even a soda can — and replace that writing with your own words. I will publish a companion post on Monday that shares examples from each of three categories.

Storytelling 136

Storytelling Sports Software Mobile 136

Sword and the Script

NOVEMBER 14, 2023

For example, if you are in marketing, there’s nothing stopping you from asking sales or the product team to lunch or a conversation. This sort of policy only works if the CMO or VP of marketing is out there setting an example. Think about any sports team you’ve ever played on. Think about any sports team you’ve ever played on.

Content Marketing 179

Content Marketing B2B Marketing How To 179

5W PR

JANUARY 30, 2020

When you think of refueling your body with electrolytes, you might think of athletes and sports drinks. Their feed is a healthy balance of the foods that could become your breakfast, lunch, and dinner, as well as real-life examples and success stories of those who are already a part of the experience. Liquid I.V.,

Branding 157

Branding Brand Marketing Sports 157

PR for Anyone

JULY 27, 2024

For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. For example, a sports bar might promote viewing parties and special menus for different events. Think about how your business can relate to the event.

Media 130

Media Pitching Local Training 130

Presspage

APRIL 14, 2022

Levi Hazes is an inspiring example of a young, courageous, dedicated athlete who devotes his time to daily training to achieve his current number one goal - to compete in the Olympics in Paris in 2024. A young athlete with infectious optimism, Levi is currently training to compete in the Olympics. Who is Levi?

Training 148

Training Sports Corporate Study 148

Communications Conversations

SEPTEMBER 26, 2014

For example, take the post about Microsoft’s “Garage” concept (titled “Inside Microsoft’s 24-Hour Idea Factory” ). Sure, I loved sports, but it was the layout and format of the magazine I loved. Take the story titled “Digital Detectives” , for example. Easy to scan. Big visuals.

Storytelling 165

Storytelling Web Case Study Branding 165

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

As we navigate the “relations” part of public relations, we can all use a primer on the value of business friendships, for example. Using big and small data to add depth and dimension to sports, political and other reporting, celebrity data nerd Nate Silver’s FiveThirtyEight takes the complicated and makes it digestible.

Blogging 159

Blogging Pitching Fashion Sports 159

Mindful Marketing

APRIL 1, 2024

The world’s foremost sports drinks maker has won with such strategies for decades, but does adding bottled water to its product mix develop or dilute Gatorade’s iconic brand? Over the last 10 years, the market for sports and exercise-related rehydration has burst open.

Branding 85

Branding Brand Sports Chemicals 85

The Resolution Blog

AUGUST 19, 2019

Have you ever seen examples of brands involved in TV? More specifically, have you seen any examples that have worked? There’s been some really good examples recently of brands sponsoring TV shows, like Superdrug sponsoring Love Island last summer. no, I can’t think of loads of examples. In terms of shows made by brands?—?no,

Film 120

Film Instagram Sports Analytics 120

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. For example, Porter Novelli partnered with ALS Association to raise awareness of the illness.

Branding 126

Branding Brand Storytelling Analytics 126