Katie Paine's Measurement Blog

FEBRUARY 23, 2024

And the worst offender seems to be sports-related PR people. Lately, the sports world has been particularly egregious in its use of equivalency, and to be fair, the teams themselves aren’t necessarily doing all these bogus calculations. The post Why are sports teams perennial Measurement Menaces?

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Sports Measurement Course Examples 52

Critical Mention

MAY 21, 2020

Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments. Either way, we can conclude that sports fans will have to adjust to several differences this year. “The Engaging with other fans is part of the joy of following any sport.

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Sports Social Media Media Groups 111

NewsWhip

JUNE 17, 2021

Though the tournament made an effort to make amends, the stigmatization of mental health in professional sports has been an issue in multiple leagues, worldwide. Unfortunately, Naomi Osaka is just one recent example of how impacted athletes are by the pressures they face. Most engaged articles about mental health in sports.

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Sports Interviews System Conference 88

Konnect Agency

AUGUST 26, 2020

What businesses can learn from the strategies of professional sports teams during the pandemic. However, no corner of the sports world has had a typical year as we battle a global pandemic. in a bid to keep sports fans tuning in. …all this is meant to say that being a sports fan comes with a price tag.

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Sports Travel Software Technology 52

Contently - Strategy

MARCH 5, 2024

Here are some of our favorite examples of branded content marketing from banks and financial institutions in the last couple of years. Mastercard created a 3D spatial audio experience for live sports, which allowed blind and low-vision audiences to experience the Australian Open through the radio.

Financial 52

Financial Content Marketing Examples Banking 52

Institute for Public Relations

JANUARY 9, 2024

Recently the journalism world was rocked when Sports Illustrated, once heralded as one of the best examples of journalistic excellence, was revealed to have published articles and product reviews written by AI while passing them off … Continue reading To Disclose or Not to Disclose?

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Sports Journalism Blogging Examples 118

Critical Mention

APRIL 26, 2017

To say Michael Veley embodies sports is an understatement. Falk Center for Sport Management spanning more than two decades is, in a word, impressive. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world? Passion and an insatiable appetite for sports; 2. By Robin Gelfenbien.

Sports 60

Sports Internal International Enterprise 60

Mindful Marketing

APRIL 1, 2024

The world’s foremost sports drinks maker has won with such strategies for decades, but does adding bottled water to its product mix develop or dilute Gatorade’s iconic brand? Over the last 10 years, the market for sports and exercise-related rehydration has burst open.

Branding 85

Branding Brand Sports Chemicals 85

PR for Anyone

JULY 27, 2024

For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. For example, a sports bar might promote viewing parties and special menus for different events. Think about how your business can relate to the event.

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Media Pitching Local Training 130

5W PR

NOVEMBER 7, 2024

” Singapore Another notable example is Marina Bay Sands in Singapore. Marketing evolution Beyond these examples, casinos around the world have adopted a variety of marketing strategies to attract visitors. Others have partnered with celebrities or sports teams to create buzz and excitement.

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Marketing Fashion Sports Reputation 78

PR for Anyone

NOVEMBER 1, 2023

While it’s true that she participated in sports as a child, by the time she graduated high school she felt burnt out and chose not to pursue collegiate athletics. Setting a positive example for kids to follow is an important role for parents and people who have the opportunity to influence the next generation.

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Sports Training Retail YouTube 130

NewsWhip

AUGUST 7, 2024

Even in a vacuum, 45 million engagements still sounds like a lot, but put into context with the other big sporting events of the summer the Olympic Games are truly in a class of their own. We’re now into the second week of Olympics coverage, and it’s fair to say the games have grabbed people’s attention. million engagements and 2.3

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Sports Instagram Groups Brand 78

NewsWhip

OCTOBER 13, 2022

Hockey Canada is our national governing body for all amateur leagues of the sport. Take Maple Leaf Foods, for example. In 2008, a listeria outbreak at one of their plants could have sunk the company, but instead became a textbook example of excellent crisis response. 3) Sports is an Inherently Risky Bet . The Scandal .

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Branding Brand Sports Crisis 148

Flack's Revenge

OCTOBER 31, 2022

Any examples? It’s all shootings, riots and political arguments (and sports and weather). For example, in the wake of a mass shooting, you can gently explain to media/ relevant personnel that the fear is valid, but there must be an actionable response or it will never go away. When (and when not) to use it? Of course not.

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Sports Pitching Examples Report 218

Karen Freberg

DECEMBER 21, 2017

I felt this is going to be not just a must have book for sports programs and athletes, but for other related disciplines as well like marketing, public relations, etc. Great examples, insights, cases, and takeaways here. So many case studies and real world examples for personal branding. He truly walks the walk. Best Wishes,

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Sports Branding Brand Case Study 47

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

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Sports Social Media Instagram Media 54

Waxing UnLyrical

FEBRUARY 3, 2016

Yet, time and again, we read about or see examples to the contrary in our workplace or even ( gasp! ) in team sports. Social media interaction isn’t exactly a team sport. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. I have yet to come across a “group tweeting” assignment! I can have a good idea.

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Sports Public Affairs Ethics Nonprofit 40

Ethical Voices

OCTOBER 20, 2022

Sports Hub: Virtue-Based Ethics in Action – Most of the stories I highlight here are of ethical failures. I want to take a minute and celebrate a great, modern example of someone following virtue-based ethics. This is a great example of virtue-based ethics (courage, liberality, and justice) in action. Rich Shertenlieb, 98.5

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Ethics Radio Sports Tourism 77

5W PR

NOVEMBER 2, 2023

In-game betting In the realm of sports betting, companies have made significant strides in processing vast amounts of data in real time to enable in-game betting. This real-time data analysis empowers players to make dynamic bets while a sporting event is in progress, adding a new dimension to sports wagering.

Trends 78

Trends Sports Advertising Advertising 78

Cision

MARCH 7, 2017

AKA Media faced a similar challenge when looking to promote its client’s event, All-American Soap Box Derby Championship Race , amidst a busy summer sports season. AKA Media created several targeted lists to reach national and local news, sports and features producers and reporters. Tailor your message to your audience.

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Case Study Sports Pitching Local 197

Prohibition

APRIL 18, 2023

Amongst the many opportunities available to food and drink brands, online video has been shown to consistently deliver results, with plenty of examples to back that claim up. Each piece of social media content demonstrates the very peak of human condition, usually through athletic accomplishment and sporting activities.

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Video Sports Branding Brand 62

Konnect Agency

JULY 25, 2024

The Olympics are more than just sports; they’re a global celebration of the human spirit. With athletes sporting that iconic milk mustache, this campaign has been a beloved part of Olympic advertising for decades. It’s a powerful example of how storytelling and star power can elevate a brand. ” ads?

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Sports Storytelling Advertising Advertising 52

Shift Communications

APRIL 29, 2019

Tiger Woods took the sports world by storm with his unexpected victory at the 2019 Masters Tournament. The relationship between the legendary golfer and the American sports megabrand dates back to 1996, the early stages of Tiger’s professional career. In other words, Nike is so powerful that it transcends sport. Kristin Gable.

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Sports Retail Consumer Examples 121

NewsWhip

AUGUST 2, 2022

Take Tesla, for example. Major League Baseball is a prime example of a financial crisis. The sports conglomerate had a lockout that creeped into the 2022 season that, while ultimately resolved, did contribute to significant attention while it was ongoing. In November and December of 2021, Tesla found themselves in hot water.

Crisis 158

Crisis Financial Reputation Sports 158

Wadds Inc.

SEPTEMBER 22, 2024

PRAXIS heard inspiring examples of communities used to address societal polarisation, misinformation and drive culture change. In her keynote, Sarah Waddington CBE shared examples of organisations using communities to bring people together to create understanding and change at a societal level.

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Community Sports Internal International 52

Karen Freberg

SEPTEMBER 1, 2017

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. AskGaryVee show for example), so it makes sense for teams to do this. If there was an award for the social media and sports community for college sports, Clemson would get this award.

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Sports Social Media Trends Media 45

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

For example, Street Fight covering local marketing, commerce and advertising may not generally be considered a top-tier outlet, but for our client Uberall , Street Fight is a very valuable trade and always gets the attention of audiences who count. . Sports Illustrated also launched its new digital premium membership.

Media 310

Media Retail B2B Journalism 310

PR in High Definition

JULY 28, 2022

So, what are some examples of the ways data has driven real life change in different markets? One example of the power of data in sports is in LaLiga. An example of this is Shell. From the world of sport, to gaming, energy, medicine, construction, and more. Let’s take a look. Data-driven goals, on and off pitch.

Analytics 62

Analytics Data Energy Sports 62

PRSay

JUNE 11, 2019

For example, if you take public transportation to work and only drive your car on weekends, as I do, then paying monthly for car insurance is a waste of money. Imagine, for example, that a construction worker breaks both of his or her legs in a car accident. Advances in pro sports tech. Enter pay-per-mile insurance.

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Insurance Insurance Sports Telecommunications 140

Sword and the Script

JUNE 25, 2024

For example, a leader who grew up in marcomm roles has a different philosophical approach to marketing than a product marketer or a performance marketer. Indeed, for many, like our political views, alma mater, or favorite sports team, it becomes part of our self-identity. Different paths to the same goal.

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B2B Marketing Exercises Sports 137

OnePitch

OCTOBER 20, 2022

While we had pitched other outlets, the story felt like a natural fit for Fast Company: While this story – a partnership between our client, a professional sports team, a university, and other partners – was an innovation story at heart, it showcased the power of collaboration to help make this sport safer. Short and sweet.

Media 96

Media Sports Agriculture Pitching 96

Mindful Marketing

JULY 21, 2020

.” While it’s good that Native Americans will no longer be subject to that denigration, a broader question remains: Should any sports team’s mascot be a person? High school, college, and professional sports are peppered with teams named after people groups. After all, sports are about competing and winning.

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Sports Groups Financial Examples 89

Onclusive

APRIL 22, 2021

For example, a certain technology is your main competitive advantage, your organization may be more prone to a technological crisis. Your executive team, communications team and the entire company can put their heads together to draw on personal experiences and research additional examples from other companies. Listen, listen, listen!

Crisis 195

Crisis How To Crisis Communications Crisis Management 195

Sword and the Script

NOVEMBER 14, 2023

For example, if you are in marketing, there’s nothing stopping you from asking sales or the product team to lunch or a conversation. This sort of policy only works if the CMO or VP of marketing is out there setting an example. Think about any sports team you’ve ever played on. Think about any sports team you’ve ever played on.

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Content Marketing B2B Marketing How To 179

ImPRessions - Crenshaw Communications

MAY 25, 2021

In between client calls, meetings, or drafting content, it’s typical to talk about the day’s current events or pop culture or sports. For example, it’s common to get together with team members to figure out the most effective way to roll out a product announcement for a given client. It makes work more fun and less stressful.

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Agency Mobile Meeting Sports 361

Communications Conversations

APRIL 23, 2021

For example, LinkedIn trends toward white, middle-aged men with college degrees making $75+. And, they can follow their favorite sports teams, brands and celebs there, too. #2 For example, 65% of 18-29 year-olds said they used Snapchat, but just 12% of 50-64 did and just 2% of 65+ did. Makes sense, right? My guess: News.

Social Media 218

Social Media Report Pinterest Media 218

PR in High Definition

JANUARY 31, 2023

So, when the sporting world found out that the RFU and British Airways declined to fly the England women’s rugby team first class to their World Cup matches late last year, both organisations experienced a PR issue. In this example, both organisations were perceived as capable of getting England’s women and men alike to the pitches.

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Reputation Company Sports Transportation 62