PRSay

FEBRUARY 27, 2018

PRsay talked with Hanna Bolte, APR — co-chair of PRSA’s Entertainment and Sports Communications Section — about NBC’s VR feature, her favorite commercials, and how Olympic athletes can maintain their brand equity long after the closing ceremonies. It was a super showcase of both inclusivity and the future of sports.

Sports 72

Sports Communications Viral Fashion 72

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. The event, boasting a playful, performance art ambience, accurately reflected the company’s values (“supporting art, science, and sport”) and the overall brand vibe.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

FEBRUARY 21, 2018

PRsay talked with Hanna Bolte, APR — co-chair of PRSA’s Entertainment and Sports Communications Section — about NBC’s VR feature, her favorite commercials, and how Olympic athletes can maintain their brand equity long after the closing ceremonies. It was a super showcase of both inclusivity and the future of sports.

Sports 94

Sports Communications Viral Fashion 94

Mindful Marketing

FEBRUARY 28, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A teenage football player’s verbal hits on an MVP NFL quarterback led amateur and professional sports analysts alike to call a personal foul. ‘Who taught the young man to talk that way?’

Sports 70

Sports YouTube Television Viral 70

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. The issue outlined here is just one example of the insidious ways that racism operates in marketing.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Presspage

AUGUST 24, 2023

The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience. Hub’ content refers to regularly scheduled, thematic content that retain and engage subscribers, encouraging them to return for fresh content.

Storytelling 78

Storytelling Data YouTube Strategy 78

Buzzstream

JULY 10, 2024

You can take the Daily Mail as an example, which really clearly has a travel section defined in the URL structure. You’ve got sports, lifestyle, and fashion. To your sports site, or you’ve got a link coming from the politics section, coming to your site, which one of those is the better link?

Digital PR 98

Digital PR SEO Google Travel 98

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Content marketers in all industries can learn from these examples. If you’re B2C, help them enjoy personal passions (travel, fitness, wellness, food, sports, etc.)

Leadership 111

Leadership Brand Branding How To 111

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? the protagonist in Spielberg’s movie Catch Me If You Can , as an example. Citing stories from politics, business, sports and entertainment, Snow builds a compelling case for his thesis.

Airlines 100

Airlines Viral Sports Ethics 100

Doctor Spin

NOVEMBER 17, 2023

Over time, values tend to revert to the average, a concept relevant in many areas, from sports performance to business metrics. For example, if you keep removing grains of sand from a heap, when does it stop being a heap? Continue reading 9 I’ve written about this mental model in How To Build a Viral Loop (Using Mathematics).

How To 52

How To eBook Wikipedia Viral 52

Buzzstream

SEPTEMBER 25, 2024

So, um, a lot of local newspaper and TV, they’re owned by a few corporations and we’re seeing a lot of the growth of syndication networks, a good example that I could share really quick. Uh, I was working on a story, um, yesterday, uh, about, you know, I’m, I like to use examples. Like, I see you nodding your head.

Media 77

Media SEO Pitching Digital PR 77

Doctor Spin

DECEMBER 7, 2023

Over time, values tend to revert to the average, a concept relevant in many areas, from sports performance to business metrics. For example, if you keep removing grains of sand from a heap, when does it stop being a heap? Viral Loops (or How to Incentivise Social Media Sharing). Continue reading 13 Silfwer, J. 2017, February 6).

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

PR in High Definition

SEPTEMBER 24, 2019

The problem is that many of them offer a general service whereby they cover multiple topics to fulfil the needs of the publication – for example, they’re not simply health reporters covering developments in the health sector, but instead might cover health alongside all sorts of different types of consumer stories.

Media 54

Media Newspapers Journalism Video 54

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Creating a sport around your brand may be the most sophisticated gamification on the planet. So which one garnered more interest according to Google trends?

Mobile 105

Mobile Community System Social Media 105

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Dick’s Sporting Goods, which ramped up staff when social posts from customers highlighted weak in-store customer service just before closing hours.

Social Media 48

Social Media Marketing Media YouTube 48

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. At the PGA, we leverage sponsors, players and events for example to help us tell our story. I’m currently keeping an eye on Peach to see if it takes off for example.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. At the PGA, we leverage sponsors, players and events for example to help us tell our story. I’m currently keeping an eye on Peach to see if it takes off for example.

Social Media 40

Social Media Media Storytelling Local 40

David PR Group

JULY 21, 2014

We can make our own videos which can “go viral” and reach millions of eyeballs. I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling. The first was LeBron James’ “ essay” in Sports Illustrated.

Storytelling 81

Storytelling Marketing Viral Energy 81

MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

Brand 48

Brand Branding Crisis Social Media 48

Flatiron Communications

NOVEMBER 14, 2014

Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. For example, I recently secured for a client a prominent front page Metro section story in the Miami Herald. Appointment TV has seen better days.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. For example, I recently secured for a client a prominent front page Metro section story in the Miami Herald. Appointment TV has seen better days.

Media 28

Media Mobile Pinterest Journalism 28

Masters in Communications

FEBRUARY 12, 2022

It can also include Discovery Channel, The History Channel and National Geographic Bonding : This is everything from group chats with family online during the COVID-19 pandemic, shared experiences of sporting events, or the coming together of people following a tragedy, like Hurricane Katrina. Radio has many more uses today.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

MARCH 22, 2021

Take the Stacey Abrams and Georgia story, for example. The stories are, however, quite different to what went viral on the web and Facebook, with the Capitol insurrection dominating the top posts and not a single mention of Georgia among the top five. Of course, some articles have a different ratio.

Web 97

Web Instagram Facebook Media 97