Cision

MARCH 7, 2017

AKA Media faced a similar challenge when looking to promote its client’s event, All-American Soap Box Derby Championship Race , amidst a busy summer sports season. AKA Media created several targeted lists to reach national and local news, sports and features producers and reporters. Tailor your message to your audience.

Case Study 197

Case Study Sports Pitching Local 197

PRSay

AUGUST 11, 2021

Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. Newsletter writing has its own form that media pitches should fit. Photo credit: mclittlestock ].

Media Relations 195

Media Relations Trends Media Newspapers 195

ImPRessions - Crenshaw Communications

MAY 25, 2021

In between client calls, meetings, or drafting content, it’s typical to talk about the day’s current events or pop culture or sports. For example, it’s common to get together with team members to figure out the most effective way to roll out a product announcement for a given client. It makes work more fun and less stressful.

Agency 361

Agency Mobile Meeting Sports 361

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example. Use Visuals.

Industry 222

Industry How To Insurance Insurance 222

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. For example, Porter Novelli partnered with ALS Association to raise awareness of the illness.

Brand 126

Brand Branding Storytelling Analytics 126

Karen Freberg

SEPTEMBER 1, 2017

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. For the past few years, I have tried to write about some teams I am really excited about seeing for the upcoming year, and what were some initial trends I saw happening in the industry.

Sports 45

Sports Social Media Trends Media 45

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

Film 127

Film Marketing Sports Hotels 127

ImPRessions - Crenshaw Communications

JUNE 7, 2016

Here’s a great example of a topical story for client Netatmo’s sunscreen wearable, JUNE. The Olympics, along with any major sporting event, opens up ways to spice up writing and pitching with pithy sports analogies, personality profiles, and links to sports and achievement stories. Other avenues?

Sports 120

Sports Television Pitching Conference 120

Mindful Marketing

DECEMBER 20, 2023

As we talked about the issue, one of the first things that came to my mind was Sports Illustrated’s recent moral lapse. The iconic magazine about all things athletic ran afoul of public opinion on a viral scale when it apparently used artificial intelligence to write articles that it attributed to human beings.

Ethics 93

Ethics Marketing Sports Education 93

Buzzstream

NOVEMBER 6, 2024

Journalist requests are inquiries for quotes, information, or expert insights a journalist needs when writing a story or article. For example, here are a few recent ones just from today: The requests typically come from journalists, but more recently, they also come from publishers. He recommended trying to pre-write your pitches. “

How To 62

How To Pitching SEO Digital PR 62

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. ” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

PR Fuel

JUNE 9, 2021

Writing press releases can help you generate brand awareness and recognition. Writing press releases is also a cost-effective marketing strategy. Instead, you can develop a plan for brainstorming, writing, and distributing press releases. For example, you might want to share a breaking news announcement. Make a List.

Small Business 82

Small Business How To Writing Conference 82

PR Fuel

DECEMBER 6, 2020

Most event planners are terrified of writing a press release. Keep in mind two considerations when writing a release: it should include all relevant particulars (date, time, website links, etc.), Now, let’s take a look at ten helpful tips for how to write a press release for an event. Writing a charity event press release?

Sports 59

Sports Media Writing Local 59

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. Better Writing Blogs. A great example is this post on “engagement journalism.” Boing Boing. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. Get permission first. Simplify, then simplify more.

Case Study 127

Case Study Study Video Writing 127

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

Flack's Revenge

AUGUST 6, 2019

In a PR Daily story about Starbucks , Ted Kitterman recommended leading with values; he cites some great examples: The biggest takeaway for anyone following the news cycle these days must be that you can’t please everybody. Below, I dig deeper and shed light by excerpting from the many excellent articles on the topic. Lead with Values.

Corporate 198

Corporate Brand Branding Agriculture 198

Critical Mention

FEBRUARY 20, 2020

For example, PR and communications professionals benefit from citing relevant publicity data on social media. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Provide Instant Analytics to Your Audiences. Priscilla is the marketing coordinator for Critical Mention.

Reputation 105

Reputation Brand Branding Analytics 105

Critical Mention

JANUARY 16, 2020

For example, if your organization has written an article titled Top 5 B2B Marketing Practices , it makes sense to add an internal link of a previously written resource of yours titled, B2B Strategy Guidelines. For example, mobile screens are small so a very long title can sometimes cover the span of the entire screen.

SEO 80

SEO Strategy Engineering Mobile 80

Buzzstream

JULY 10, 2024

You can take the Daily Mail as an example, which really clearly has a travel section defined in the URL structure. You’ve got sports, lifestyle, and fashion. To your sports site, or you’ve got a link coming from the politics section, coming to your site, which one of those is the better link?

Digital PR 98

Digital PR SEO Google Travel 98

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 12) “Write for businesses.”.

Employee 146

Employee Print Writing Survey 146

Critical Mention

OCTOBER 2, 2019

For example, if a restaurant receives a negative Facebook review about a customer who had a poor interaction with a server during his or her anniversary dinner, respond quickly and assure them that the issue is being addressed. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Sports 80

Sports Hotels Reputation Construction 80

Stephen Waddington

FEBRUARY 19, 2019

The Department for Digital, Culture, Media and Sport (DCMS) Select Committee has published its final report on fake news. Propaganda on Facebook is an example of how fake news can be targeted at scale but it’s one example alongside countless others. I’m tired, weary even, of people seeking easy answers to complex problems.

Facebook 68

Facebook Report Radio Sports 68

Critical Mention

AUGUST 27, 2019

For example, professional sports teams often have community partners and programs. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Media 60

Media Sports Radio Newspapers 60

Critical Mention

APRIL 9, 2020

For example, Critical Mention is in the heart of New York City and our employees are working remotely due to the risk that COVID-19 poses. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Priscilla is the marketing coordinator for Critical Mention.

Healthcare 89

Healthcare Radio Sports Video 89

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Ishmael's Corner

NOVEMBER 11, 2014

Replace the words in an existing visual: Take anything that has already has writing — could be billboard, a sign at a sporting event or even a soda can — and replace that writing with your own words. I will publish a companion post on Monday that shares examples from each of three categories.

Storytelling 136

Storytelling Sports Software Mobile 136

5W PR

FEBRUARY 22, 2023

For example, always include details such as dates, locations, and contact information. Always create press releases in the form of an authentic news story rather than writing it like an ad. For example, if you offer SEO services, you may want to team up with a web design firm.

Strategy 88

Strategy Product Launch Brand Branding 88

Critical Mention

NOVEMBER 22, 2019

While you can influence others to write something good about your brand, they still have to make the final decision on whether or not they’re going to share their experience with your brand or mention it in a news story. Earned Media Examples. Also, earned media is among the most trusted types of media.

Radio 104

Radio Media Newspapers Sports 104

PRSay

AUGUST 23, 2021

West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. Establishing trust through relationships.

Communications 126

Communications Local Survey Transportation 126

Buzzstream

SEPTEMBER 25, 2024

So, um, a lot of local newspaper and TV, they’re owned by a few corporations and we’re seeing a lot of the growth of syndication networks, a good example that I could share really quick. Uh, I was working on a story, um, yesterday, uh, about, you know, I’m, I like to use examples. Vince: Yeah, big time.

Media 77

Media SEO Pitching Digital PR 77

Communications Conversations

SEPTEMBER 26, 2014

For example, take the post about Microsoft’s “Garage” concept (titled “Inside Microsoft’s 24-Hour Idea Factory” ). The writing is fantastic. For those of you who write content for your company–when was the last time you actually spent time with the products or services you were writing about?

Storytelling 165

Storytelling Web Case Study Brand 165

Maxim Behar

JUNE 28, 2023

Because anyone can write, express an opinion on social media, even if they don't understand the topic, and it reaches many people quickly. This is a powerful driver of creativity, art, sport even, as there is much more control from different opinions and any one artist can get feedback for their product with great accuracy.

Radio 52

Radio Film Sports Creativity 52

Communications Conversations

AUGUST 28, 2017

We actually have a lot of good writers on staff, but writing isn’t their primary job. For example, Amy Struve is our entertainment editor. But, she’s also a huge sports fan, so she’s written stories about sports as well. Basically, it’s our reference menu for people who want to write for the blog.

Blogging 87

Blogging Handbook Sports Internal 87

Critical Mention

AUGUST 6, 2020

For example, you can choose to create lists that separate contacts by geographical location, industry type, level of importance, etc. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Priscilla is the marketing coordinator for Critical Mention.

Media 104

Media Radio Local Tools 104

Critical Mention

MARCH 6, 2020

For example, if your executive attends a conference where the audience consists of other executives, the brand’s approach and message will likely be different than if your organization were presenting to a group of marketers. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Publicity 112

Publicity How To Sports Conference 112

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. Always create press releases in the form of an authentic news story rather than writing it like an ad. For example, if you offer SEO services, you may want to team up with a web design firm.

Strategy 133

Strategy Marketing Trade Shows Video 133