How to Write a Sports Press Release (Example and Template)
Prowly
SEPTEMBER 11, 2023
There are more sports occasions worth writing a press release about than just winning a game. And how to write captivating sports press releases? But what are they?
Examples Sports Writing 
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Professional Sports Without Fans Will Increase Social Media Usage
Critical Mention
MAY 21, 2020
Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments. Either way, we can conclude that sports fans will have to adjust to several differences this year. “The Engaging with other fans is part of the joy of following any sport.
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Five Benefits of Working at a Small Agency
ImPRessions - Crenshaw Communications
MAY 25, 2021
In between client calls, meetings, or drafting content, it’s typical to talk about the day’s current events or pop culture or sports. For example, it’s common to get together with team members to figure out the most effective way to roll out a product announcement for a given client. It makes work more fun and less stressful.
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We’re Serious About “Write Good Content”
Cision
APRIL 6, 2015
In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. No one ever told a sports team to try to win. That means original research, stellar writing and new platforms and models of content. Of course, that’s just an example.
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Zeroing in on the right influencers in a crowded marketplace
Cision
MARCH 7, 2017
AKA Media faced a similar challenge when looking to promote its client’s event, All-American Soap Box Derby Championship Race , amidst a busy summer sports season. AKA Media created several targeted lists to reach national and local news, sports and features producers and reporters. Tailor your message to your audience.
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How To Create Interesting Digital Content For A “Boring” Industry
Cision
DECEMBER 20, 2017
Exciting content people want to share is all around them — all they must do is write it down or film it. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example. Use Visuals.
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Trends and Best Practices for Media Relations
PRSay
AUGUST 11, 2021
Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. Newsletter writing has its own form that media pitches should fit. Photo credit: mclittlestock ].
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Microsoft Stories: Best brand storytelling site on the web?
Communications Conversations
SEPTEMBER 26, 2014
For example, take the post about Microsoft’s “Garage” concept (titled “Inside Microsoft’s 24-Hour Idea Factory” ). The writing is fantastic. For those of you who write content for your company–when was the last time you actually spent time with the products or services you were writing about?
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How to solve the top content creation challenges in B2B content marketing
Sword and the Script
NOVEMBER 14, 2023
For example, if you are in marketing, there’s nothing stopping you from asking sales or the product team to lunch or a conversation. Everybody on the marketing team writes. If you can’t write, you do audio or video or graphics – or you carve out a little bit of your budget to contribute to the content budget.
Top Blogs For PR To Follow
ImPRessions - Crenshaw Communications
OCTOBER 3, 2017
To improve writing. Learn what not to write. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. ” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be. Bad Pitch Blog.
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How to Improve Your Social Media Targeting
Cision
JULY 26, 2017
Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Work -> (Employers, Industries, Job Titles, Office Type). Just as Facebook’s targeting tool begins with geographic options, so does Twitter.
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5 Things PR Can Look Forward To This Summer
ImPRessions - Crenshaw Communications
JUNE 7, 2016
Here’s a great example of a topical story for client Netatmo’s sunscreen wearable, JUNE. The Olympics, along with any major sporting event, opens up ways to spice up writing and pitching with pithy sports analogies, personality profiles, and links to sports and achievement stories. Other avenues?
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Helping Non-designers Get the Visual Storytelling Religion
Ishmael's Corner
NOVEMBER 11, 2014
Replace the words in an existing visual: Take anything that has already has writing — could be billboard, a sign at a sporting event or even a soda can — and replace that writing with your own words. I will publish a companion post on Monday that shares examples from each of three categories.
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9 Blogs To Make You PR-Smart
ImPRessions - Crenshaw Communications
JANUARY 30, 2018
The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. Better Writing Blogs. A great example is this post on “engagement journalism.” Boing Boing. Authentic Storytelling Project.
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United we Brand? Top Reads on Corporate Activism
Flack's Revenge
AUGUST 6, 2019
In a PR Daily story about Starbucks , Ted Kitterman recommended leading with values; he cites some great examples: The biggest takeaway for anyone following the news cycle these days must be that you can’t please everybody. Below, I dig deeper and shed light by excerpting from the many excellent articles on the topic. Lead with Values.
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Leaning In and Climbing Up: Cheers to Successful Women in PR
Cision
JUNE 1, 2017
When I started out two decades ago, there were very few females in the sports business. To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. But be prepared to present your case using examples. If you want something, ask for it.
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6 PR Pitches To Avoid At All Costs
ImPRessions - Crenshaw Communications
JANUARY 21, 2016
She received a pitch for a career website that included examples of how to be inspired by historical figures associated with Thanksgiving and included the line, “Pilgrims, the original networkers.” Clever writing and puns have their place, but err on the side of simple, clear language to get your points across.
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5 Steps to Creating a Strong Brand
Critical Mention
FEBRUARY 25, 2022
For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. For example, Porter Novelli partnered with ALS Association to raise awareness of the illness.
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What is PR? 141 PR and Comms Pros Explain What They Do for a Living
Sword and the Script
JUNE 18, 2019
For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 12) “Write for businesses.”.
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146 The One Thing You Can Do Right Now To Improve Your Content
Cision
AUGUST 22, 2016
Demian Farnworth, writing for Copyblogger describes AMP’s purpose like this: “On a scale from 1 to 10, with one being “not loading at all” and ten being “loading in one second,” AMP content will load at a page speed of 11.” Example Post. Spoiler alert: AMP is all about speeding up your mobile pages.
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How To Use Tech Tools to Improve Your Content
Cision
SEPTEMBER 26, 2016
If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.
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Recap Part I: #PRStudChat Discusses PR Education & Learning
Deirdre Breakenridge
OCTOBER 20, 2015
Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. As Karen Freberg, a social media professor and guru, tweeted, social media class “can serve as a bridge for other majors like sports, business, etc.” How awesome is that?
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Lessons from ancient Greece - Aristotle on storytelling
Presspage
JULY 11, 2017
The main character of an engaging blog might be the writer, an expert or a PR professional, for example. This doesn’t have to be a happy ending, obviously you can write an unhappy ending also. Start, for example, with a bulleted framework when writing an article to make sure you touch upon all essential elements.
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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster
PRSay
MARCH 7, 2024
For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.
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The Anatomy of a Great Case Study
Contently - Strategy
MARCH 11, 2020
At Ogilvy, I was a member of the four-person case study writing committee. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. Get permission first. Simplify, then simplify more.
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10 Tips to Become More Likeable
Cision
JUNE 29, 2015
HR consultant Subramani Balakrishnan shared a technique that recruiters regularly use to encourage people to talk about themselves : Begin discussing routine things (weather, sports, recent events). Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions.
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Post Launch Marketing Strategy
5W PR
DECEMBER 18, 2019
For example, always include details such as dates, locations and contact information. Always create press releases in the form of an authentic news story rather than writing it like an ad. For example, if you offer SEO services, you may want to team up with a web design firm.
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Content Marketing for Financial Institutions: 5 Examples of Content Done Well
Contently - Strategy
MARCH 5, 2024
After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. Here are some of our favorite examples of branded content marketing from banks and financial institutions in the last couple of years.
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PR Looks At Content Trends For 2017
ImPRessions - Crenshaw Communications
NOVEMBER 23, 2016
One example is from athletic shoe and appeal store Finish Line. One of the year’s very best pop culture pieces can be found on Bill Simmons’ new website The Ringer , which often publishes long-form pieces about sports, pop culture and politics. And as PR people continue to master the medium, the emphasis on video will only grow.
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Communicating about COVID-19 Vaccines Requires Understanding Fears, Building Trust
PRSay
AUGUST 23, 2021
West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. Establishing trust through relationships.
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How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.
Communications Conversations
AUGUST 28, 2017
We actually have a lot of good writers on staff, but writing isn’t their primary job. For example, Amy Struve is our entertainment editor. But, she’s also a huge sports fan, so she’s written stories about sports as well. Basically, it’s our reference menu for people who want to write for the blog.
Blogging 87
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Top Ways to Improve Brand Reputations
Critical Mention
FEBRUARY 20, 2020
For example, PR and communications professionals benefit from citing relevant publicity data on social media. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Provide Instant Analytics to Your Audiences. Priscilla is the marketing coordinator for Critical Mention.
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Social Media and Sports Trends and Teams to watch for College Football Season
Karen Freberg
SEPTEMBER 1, 2017
Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. For the past few years, I have tried to write about some teams I am really excited about seeing for the upcoming year, and what were some initial trends I saw happening in the industry.
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A Conversation with Jason Michael, VP Consumer Tech
Barokas
JULY 6, 2020
Our guidance comes from more than 20 years working across the tech landscape, including the aerospace, AI, fintech, health tech, and sports and entertainment categories. An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media.
Consumer 131
131 6 ways to network like a human
Communications Conversations
SEPTEMBER 25, 2020
Again, work, school, kids, sports. For example, I recently met with a young woman for the first time for coffee. Write them down. For example, I recently have a virtual coffee with the CMO of a local brand. He was a senior-level guy who had just been laid off. We talked about kids. Just getting to know each other.
Meeting 137
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How to Prepare Executives for Public Speaking
Critical Mention
MARCH 6, 2020
For example, if your executive attends a conference where the audience consists of other executives, the brand’s approach and message will likely be different than if your organization were presenting to a group of marketers. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.
Publicity 112
112 5 Reasons to Network Across all Social Media Sites
Critical Mention
NOVEMBER 5, 2019
For example, Twitter allows its users to create and share polls so you start gaining insight by tweeting out a poll with content related to your industry. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Social Media Provides Personal Engagement Opportunities.
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Behind the Headlines With Kim Spear
Cision
MARCH 29, 2016
For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. My guiltiest pleasure is…taking a few hours off for my kids’ sports days or activities…oh the guilt, but I am learning to deal with it.
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How to Choose a Press Release Topic for Small Businesses
PR Fuel
JUNE 9, 2021
Writing press releases can help you generate brand awareness and recognition. Writing press releases is also a cost-effective marketing strategy. Instead, you can develop a plan for brainstorming, writing, and distributing press releases. For example, you might want to share a breaking news announcement. Make a List.
Empathy and Analytics: Communications Trends for the 2018 MLB Season
PRSay
APRIL 11, 2018
In professional sports, winning often depends upon how well a team can communicate. For example, a quarterback can’t complete a pass to his wide receiver unless they both agree on where the football is going. Basketball players can’t play defense if they don’t know who they’re covering.
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90 How To Research Journalists Before They Research You (And Your CEO)
MaccaPR
APRIL 18, 2017
So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. But even better, many journalists post a URL to their personal websites on their LinkedIn profiles – which either promote their freelance writing or a book they’ve published. For example, here’s senior. clippings.me.
How To 121
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How to Get Better Live Video Reach
Cision
DECEMBER 19, 2016
Let’s use the press conference after their most recent game as an example: Periscope – 35.7 Not only was it far less likely that people would watch the press conferences live, but they buried the archive with more compelling video of the actual sport. It is admittedly a colossal waste of my personal time.
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Behind the Headlines With Ashley Simmons
Cision
APRIL 26, 2016
For example, sure Snapchat is a new tool we have, and brands are beginning to successfully leverage it in their marketing efforts, but does it make sense for your current objective and situation to reach the audience you’re looking to target? Rapid Fire Round. I always thought I’d be…singing and dancing on Broadway.
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