This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. Choose a celebrity spokesperson Even if you don’t have the budget for a celebrity spokesperson, thinking about which star you’d pick can be a useful brand voice exercise. Take Ikea, for instance.
I’ll be building out the model in much more detail in the weeks ahead with exercises and different ways to advance your steps with the FEEL First Approach. The FEEL First Model. All ideas and suggestions are welcomed!
Most people, I’d venture to say, will find this exercise challenging. The Social Times recently published an infographic by a UK-based software company called SDL. The complete infographic follows below: If you enjoyed this post, you might also like: Ultimate Marketing Secret: Happy Customers Bring Friends .
Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year. When baseless claims and personal opinions replace a trustworthy and free press, then that can prohibit the Truth from reaching the public and an uninformed public inhibits the health and free-exercise of democracy.
Infographics : Although it is a form of visual content, infographics are information rich. Infographics work great for blogs, Facebook and Pinterest. . Giphographic : These are animated infographics. So use images, videos, infographics, giphographics, etc. Audio : Podcasts are the best form of audio content.
If not, it may be better to go for a tactical award and instead submit for “Best Video” or “Best Infographic” rather than a campaign award. Next, ask yourself if the entry stands out enough to warrant winning in a crowded field. Be strategic about your entries. Keep in mind the agency and individual awards as well.
Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers. On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way.
Infographics, images, and videos can break down complex information into easily digestible formats. An infographic explaining the human digestive system, for instance, can be more effective than a lengthy text-based explanation. Visuals Visuals are powerful tools for enhancing understanding and engagement.
Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. it can exercise some control over who chooses to write about and how they portray the brand. Creative Media Kit Ideas. Formatting for media kits varies from company to company.
You may not use any of the concepts from this exercise in your final piece, but they may stem thoughts that you turn into ideas. For example a campaign about exercise and mental health for a sportswear brand could holistically discuss the benefits of exercise and good wellbeing, without it being about their products or sportswear directly.
Companies that have been quick to migrate from spreadsheets and PowerPoint to infographics also attract more attention. Infographics that are simple but get the major message across clearly and quickly will always win. One report stated that infographics garner 30 times more of an audience than what written pieces attract.
Create social videos and infographics. Create social-friendly videos and infographics. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares. Infographics, meanwhile, saw twice as many shares as articles. (We’ll Here are our biggest takeaways.
Here’s a snapshot of our current calendar: One month isn’t a long amount of time, but for this exercise, I think it’s the right amount of time. Most people aren’t going to write a draft or mock up an infographic months in advance, so scheduling assignments that far ahead won’t give you any benefit.
Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way.
And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. The whole point of the exercise is to get closer to buyers. They are not created keeping buyers in mind.
These results can be used for a press release, infographic, social media post and media relations outreach. This is a great team-building exercise and you could earn some local press for your efforts. One example would be discovering which state’s residents are more likely to own the latest iPhone or Galaxy smartphone. Organize one.
Not necessarily infographics, though there are some great ones out there, but give me a great cartoon, and I’m hooked. And that’s a talent you can exercise. I’m guilty of thinking about it a lot, but not doing it enough.
In our social posts, we’d then link to a webpage where users could see the data behind our messages — like “show your work” exercises in school. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.
The exercise is a useful reflection on what happened over the course of this past year. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Every year I read and write about dozens of reports on B2B marketing and PR.
Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create InfographicsInfographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.
I also think it’s wacky when I get asked to publish an infographic. Reading, exercising, gardening or spending time with my family. There are times when PR professionals will ask me to publish their press releases announcing they won an award when we gave them that award. What elements or characteristics do you look for in a story? .
3 Tips for Effective Infographics: Data, Design and Distribution [UML]. It’s easy to think of creativity as an infinite array of options, but thoughtfully designed constraints can have a profound effect: it forces creative thinking and that’s like mental exercise. 3 Studies that Challenge Marketing Assumptions [UML].
Clearly, I haven’t hit any strides in motivational speaking: The Steep Mental Exercise of Child’s Hill. But businesses don’t like to apologize; a post with a better headline, or on the sexy art of the non-apology might have done better: Infographic: The Perennial Customer Revolution. * * *. Willpower can be nurtured. What say you?
Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. The output is clarity of mission, vision, similarities and differences. It answers why, because as Simon Sinek says, people don’t buy what you do, they buy why you do it. > The word photo offers a big boost. >
And it’s not just the list – but the process of maintaining that list is a useful mental exercise for committing the topics of interest to a who’s who list of influencers to memory. A list of relevant contacts is arguably the most valuable document PR pros created.
For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 10) Create an infographic based on key points. Of course, you give full credit to the speaker and invite them into the review process.
However, even this limited information can result in dramatic differences in outreach response, and is almost always a worthwhile exercise. Pull data or facts and create an infographic. Reply and Moderate. This includes, but is not limited to: Moderating blog comments. Create a webinar with live Q&A.
Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year. When baseless claims and personal opinions replace a trustworthy and free press, then that can prohibit the Truth from reaching the public and an uninformed public inhibits the health and free-exercise of democracy.
Instead, highlight the real-world PR problem solving skills you exercised during internships, volunteer or part-time work or freelance gigs; illustrate them by quantifying the results you achieved. Think: A simple infographic about you). And, if you can’t let go of design elements, use them minimally.
This exercise will give you a good understanding of where you’re investing time that you shouldn’t. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. You need to make sure this exercise stays valuable. High value work that doesn’t take a lot of effort.
Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? How can you make your content more useful or appealing to a multimedia journalist?
Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? How can you make your content more useful or appealing to a multimedia journalist?
You’ve got an efficient pipeline pumping out blogs, ebooks, infographics, social media , and thought leadership. Rather than a chore, a website content audit is a useful exercise for maintaining an effective marketing strategy. Pay attention to how much you struggle during this exercise.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content