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For Content That Hits All the Right Notes, Try These Brand Voice Exercises

Contently - Strategy

Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. Choose a celebrity spokesperson Even if you don’t have the budget for a celebrity spokesperson, thinking about which star you’d pick can be a useful brand voice exercise. Take Ikea, for instance.

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Launching the FEEL First Before You Communicate MODEL [INFOGRAPHIC]

Deirdre Breakenridge

I’ll be building out the model in much more detail in the weeks ahead with exercises and different ways to advance your steps with the FEEL First Approach. The FEEL First Model. All ideas and suggestions are welcomed!

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Infographic: The Perennial Customer Revolution

Sword and the Script

Most people, I’d venture to say, will find this exercise challenging. The Social Times recently published an infographic by a UK-based software company called SDL. The complete infographic follows below: If you enjoyed this post, you might also like: Ultimate Marketing Secret: Happy Customers Bring Friends .

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Why World #PressFreedom Day Matters to Brands Now More than Ever

Cision

Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year. When baseless claims and personal opinions replace a trustworthy and free press, then that can prohibit the Truth from reaching the public and an uninformed public inhibits the health and free-exercise of democracy.

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How PR Can Help Build An Organic Audience

Cision

Infographics : Although it is a form of visual content, infographics are information rich. Infographics work great for blogs, Facebook and Pinterest. . Giphographic : These are animated infographics. So use images, videos, infographics, giphographics, etc. Audio : Podcasts are the best form of audio content.

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Dos & Don’ts For Winning PR Awards

ImPRessions - Crenshaw Communications

If not, it may be better to go for a tactical award and instead submit for “Best Video” or “Best Infographic” rather than a campaign award. Next, ask yourself if the entry stands out enough to warrant winning in a crowded field. Be strategic about your entries. Keep in mind the agency and individual awards as well.

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How A Checklist Can Improve Your Freelancer Onboarding Process

Contently - Strategy

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers. On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way.