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Why World #PressFreedom Day Matters to Brands Now More than Ever

Cision

Given “the fact that the authorities have proven they are incapable of solving most crimes against journalists, and are often the perpetrators of this violence themselves, then we can legitimately say that journalism is in a state of emergency in this country.”. Confidence in the media has recently eroded due to the recent U.S.

Branding 253
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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

You may not use any of the concepts from this exercise in your final piece, but they may stem thoughts that you turn into ideas. For example a campaign about exercise and mental health for a sportswear brand could holistically discuss the benefits of exercise and good wellbeing, without it being about their products or sportswear directly.

Insiders

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Content Foundations: Buyer Personas, Why Use Them & How to Make the Most of Them

Cision

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. The whole point of the exercise is to get closer to buyers. They are not created keeping buyers in mind.

How To 120
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Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]

Sword and the Script

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. This tells me the trend towards long-form in content marketing is bleeding over into journalism, which means something for press releases: publish fewer and write longer; provide insight. 3) The Downfall of Clickbait, Finally.

B2B 60
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Why World #PressFreedom Day Matters to Brands Now More than Ever

Beyond PR

Given “the fact that the authorities have proven they are incapable of solving most crimes against journalists, and are often the perpetrators of this violence themselves, then we can legitimately say that journalism is in a state of emergency in this country.”. Confidence in the media has recently eroded due to the recent U.S.

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Our PR Agency's Secrets For Top-Performing Resumes

MaccaPR

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. Instead, highlight the real-world PR problem solving skills you exercised during internships, volunteer or part-time work or freelance gigs; illustrate them by quantifying the results you achieved.

Agency 48
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9 Media Relations Tips for 2016

Journalistics

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? And guess what?