Exercises Infographics Pitching 
Contently - Strategy
AUGUST 27, 2024
Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers. Style guide and pitch guide What’s your stance on the Oxford comma? A freelancer can’t pitch you ideas effectively without knowing at a high-level what you’re looking for.
Sword and the Script
MAY 19, 2015
Most people, I’d venture to say, will find this exercise challenging. The irony of automation, which is frequently pitched as building tighter relationships with customers, often only serves to put distance between a business and its customers. Quick name five businesses you can think of with exceptional customer service.
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5W PR
JULY 15, 2020
Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.
Buzzstream
FEBRUARY 3, 2021
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. You may not use any of the concepts from this exercise in your final piece, but they may stem thoughts that you turn into ideas.
Contently - Strategy
MARCH 15, 2019
Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Style guide and pitch guide. Along with the style guide, you should also send your freelancers a pitch or brief guide, which can live as a PDF, Powerpoint deck, or Google doc.
Contently - Strategy
MARCH 13, 2019
Then I create a spreadsheet where each person can fill in their pitches before we discuss. In January, our associate editor Emily Gaudette turned an ROI pitch into a reflection on the impact of fake traffic. Members of our marketing team meet every Monday to brainstorm story ideas, so the pillars offer helpful boundaries.
Sword and the Script
JANUARY 14, 2017
Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. 2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost. > The word photo offers a big boost. >
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