Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 148

B2B Marketing Survey Software 148

Waxing UnLyrical

JANUARY 26, 2012

Not necessarily infographics, though there are some great ones out there, but give me a great cartoon, and I’m hooked. Many people I know write complete drivel, but people like Erin and the afore-mentioned Shakirah Dawud don’t. Kami Huyse uses her creativity to write really useful, insightful posts , like this one.

Creativity 79

Creativity Exercises Infographics Small Business 79

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way.

Company 111

Company Pitching System Interviews 111

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. The whole point of the exercise is to get closer to buyers. They are not created keeping buyers in mind.

How To 120

How To Tools Exercises Viral 120

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. Please let me know.

Google 71

Google Infographics Pitching Resources 71

Landis PR

AUGUST 23, 2021

I also think it’s wacky when I get asked to publish an infographic. When I was little, I always wanted to write for People magazine. Reading, exercising, gardening or spending time with my family. I’ve also had PR folks look at our editorial calendars and ask to be a part of every topic every month. Understand the brand first.

Meeting 69

Meeting Media B2B Transportation 69

Sword and the Script

FEBRUARY 10, 2018

The co-authors Mirjam Schöning and Christina Witcomb , who both hail from LEGO, write: “The Torrance Test of Creative Thinking is often cited as an example of how children’s divergent thinking diminishes over time. 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. 2) How we might get our creativity back.

Creativity 78

Creativity Analytics Study Exercises 78

Sword and the Script

JANUARY 14, 2017

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. He writes: “The top two methods through which journalists prefer to receive breaking news have remained unchanged for the past three years. Cassidy writes: “A study by Hubspot and Outbrain offers data about what’s working now.

B2B 60

B2B Pitching Survey Journalism 60

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. A simple technique to drafting a useful post quickly is to write a list of takeaways or points that stood out on the webinar.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

APRIL 14, 2015

Instead, highlight the real-world PR problem solving skills you exercised during internships, volunteer or part-time work or freelance gigs; illustrate them by quantifying the results you achieved. Another wrote: “Strengthened writing skills by preparing budgets, itineraries, letters of intent, and more.”

Agency 48

Agency Real Estate Social Media Writing 48

Beyond PR

MAY 3, 2017

Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year. Journalists want high quality content from brands so they can write better news stories. Confidence in the media has recently eroded due to the recent U.S. ” He is right.

Brand 55

Brand Branding Government Ethics 55

Frederik Vincx

DECEMBER 11, 2015

It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? This exercise will give you a good understanding of where you’re investing time that you shouldn’t. For example: writing a blog post. You need to make sure this exercise stays valuable. Failure demand.

How To 60

How To Software System Employee 60

Contently - Strategy

DECEMBER 5, 2019

Create social videos and infographics. Create social-friendly videos and infographics. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares. Infographics, meanwhile, saw twice as many shares as articles. (We’ll Here are our biggest takeaways.

Financial 108

Financial Industry Report Insurance 108

Journalistics

APRIL 5, 2016

Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? How can you make your content more useful or appealing to a multimedia journalist? It won’t work and it might cause a negative reaction among some journalists. You should do this!

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? How can you make your content more useful or appealing to a multimedia journalist? It won’t work and it might cause a negative reaction among some journalists. You should do this!

Media Relations 40

Media Relations Media Mobile Pitching 40