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I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. More specifically, I wanted to be a sportswriter.
In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? But the newspaper climate has changed. Learn how with our brand journalism white paper! It was a tough decision.
This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” A great example is this post on “engagement journalism.” ” The in-depth post explains the concept: journalism that combines the power of community engagement with traditional news reporting.
What led you to PR or journalism? Did you know you wanted to work in PR or journalism before college, or did you discover the field later in life? I wrote for my high school newspaper and loved it. I even spent my free time at home working on an underground newspaper (much harder in the days of typewriters) – which I also loved.
Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. At some point, it became fashionable for these “poor me” stories to blame the PR industry for journalism’s shrinking job pool. Identifying a scapegoat can prove to be a cathartic exercise. Can you imagine?
Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. How long have you been in journalism and how did you get started? My first non-school newspaper gig was at the China Daily in 2013. Describe the craziest or most fun story you have written.
I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing. It’s a fun exercise to then think of ways to connect your brands to emerging trends.
The New York Times : I’m not big on the old media guard, but the best newspaper in the country (yes, my opinion) delivers the goods. You’ll find some of the best storytelling in journalism every Wednesday in the paper’s Dining section. One could make an argument that a similar exercise would benefit the communications profession.
You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. We ran a base newspaper. There was a radio station.
My most valuable experience came from pursuing a multimedia journalism degree at San Jose State. I then spent two years attempting to hone the skill in various journalism classes and while on staff at SJSU’s newspaper, the Spartan Daily. Visual storytelling cuts across many fields and can be exercised in various ways.
Ahead of others in his time, he actually understood the importance of media coverage (he started New York’s first illustrated newspaper in 1853) and believed ‘there is no such thing as bad publicity,’ a popular phrase many times attributed to Barnum himself.” — Ashley Foster, APR 1 The End of a Publicity Era: How Ringling Bros. Tormala, Z.
I’m the Chief Editor of Commercial Carrier Journal (CCJ). Team USA notched the best written test score in their division and Team Japan – a six-time winner of the Grand Prix – needed a win in the practical exercise to squeak out first place overall. I was the news editor of a small daily newspaper in Alabama.
Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). Mike recognizes that newspapers that pulled away from their daily print publishing were hurt by it. And do you read books?
Yet this week an interesting piece in the Columbia Journalism Review gave PR professionals some credit for their role in the ongoing war between our 45th president and the press. Sure, PRs and media work together, and we need each other. But the relationship between “flacks and hacks” is an odd and uneasy symbiosis.
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