Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 145

Leadership Content Marketing Healthcare Google 145

PRSay

AUGUST 30, 2022

Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills.

Employee 88

Employee Real Estate Video Internal 88

Barokas

JANUARY 7, 2019

Sure, some of the results of this exercise were silly (wishes for new pets like a Flemish giant rabbit and more time playing video games), but they were also revealing, encouraging and important (read more books, earn and save $1,000 from chores, be more present every day). Land a spokesperson appearance on national broadcast news.

Case Study 60

Case Study Construction Exercises Media Training 60

PRSay

JUNE 28, 2022

Investing even half a day for a tabletop crisis exercise can prove eye-opening about how communication can go off track and who will need to be involved in setting it straight. Merrie Spaeth was President Reagan’s director of media relations and now leads a team of communications consultants as president of Spaeth Communications, Inc. ,

Conference 183

Conference Crisis Training Public Affairs 183